In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a must-have book for people in advertising and marketing, it is also a should-have for anyone who needs to involve or influence people, by webpage, on paper, or in person.

For thousands of years, humans have communicated through a language of signs and symbols. From uniforms to body adornment and corporate logos, symbols are everywhere, and this book is your guide to their secret meanings and history.

The Sun as well as the night sky with its stars and planets has long been used to symbolize supernatural forces. Learn about this and also how humans have used patterns, numbers, clothing, and more to signal authority, kinship, and status. Signs & Symbols decodes over 2000 emblems, explaining the visual language of architecture, heraldry, religion, and death. It answers questions such as why, for example, Christianity is symbolized by a fish, or how the Chinese use the crane bird to signify longevity.

This comprehensive book also explores how certain gemstones or flowers became linked to personal qualities and how the alphabet and national flags came into being.

Signs & Symbols will open your eyes to the fascinating world of symbolism that is embedded in every area of our lives.

In Illustrators on Creative Processes, readers will find a treasure chest of images by 26 diverse illustrators from 12 different countries that the author has gathered, selected and curated for the book. The types of images and styles vary, ranging from the child-like and naïve to the poignant, suggestive and truly masterly. In addition to the 270 images, the book contains 110 drawings and pages from notebooks and sketchbooks that take the reader deeper into the nature of each artist's work. The visual elements are complemented by revealing interviews with each artist in which they discuss what compelled them to become illustrators, their inspirations, and the research, methods, personal philosophies and work processes that allow them to transform a creative impulse or an emotion into an idea, and an idea into a work of art. We learn about what drives and inspires them as well as the origins of their ideas and creativity, from an innocent curiosity about shapes and colors to the desire to share something fascinating and wonderful with others in a unique and original way.

ILLUSTRATORS FEATURED. ARGENTINA: Isol Misenta. BELGIUM: Tom Schamp. BRASIL: Flavio Morais. CANADA: Anita Kunz. FRANCE: Serge Bloch, Delphine Durand, Martin Jarrie, Hervé Tullet. IRELAND: Chris Haughton. ITALY: Simone Rea, Valerio Vidali. JAPAN: Yoshiko Hada. PORTUGAL: Ana Biscaia, Carolina Celas. SPAIN: Elisa Arguilé, Pablo Auladell, Pep Carrió, Jesús Cisneros, Isidro Ferrer, Manuel Marsol, M.A. Pérez Arteaga. SWITZERLAND: Fanny Dreyer. USA: Gary Baseman (Los Angeles, CA), Katie Benn (San Francisco, CA), Lisa Congdon (Portland, OR), Elizabeth Haidle (Portland, OR).

A delightful primer on early-to-mid-20th-century Japan's fruitful fusion of music and design, as materialized in sheet music

Japanese society underwent a whirlwind of change during the first half of the 20th century, a time period marked by rapid modernization. While Western influences catalyzed an increasingly rapacious appetite for consumer goods, new sounds and mass-produced images flooded the stereos and screens of Japanese citizens.
Perhaps more than any other objects from the period, sheet music covers graphically embodied this vortex of sights, sounds, events and ideas. Most commonly arranged for harmonica, piano, guitar and violin, music scores encompassed songs ranging from traditional Japanese folk tunes to movie scores, Western jazz, opera and patriotic marches. Publishers of music churned out sheets bound in graphically designed covers as diverse as the music within, illustrated in both Japanese- and European-influenced styles, including Art Nouveau, Modernism, Constructivism, collage and Art Deco.
Featuring vibrant reproductions alongside essays by leading scholars, Songs for Modern Japan provides a window for the specialist and nonspecialist alike into Japanese society and culture during this time of immense change. Sheet music covers from a glittering array of artists are showcased: Takehisa Yumeji (1884-1934), who was often called the modern Utamaro and the Japanese Toulouse-Lautrec and Edvard Munch; Saito Kazo (1887-1955), contributor of erotically tinged Art Deco designs; Onchi Koshiro (1891-1955), the first to produce Japan's first purely abstract work; and Suzuki Shigeyoshi (1900-76), whose oeuvre was infused with radical leftist imagery. Art historians provide contextualizing information on the artists' works, delineating the genres and themes present in each as well as their impact on fashion and media at large.

This book reveals the secrets of a mysterious and artistic trade.

Before the age of neon lights and digital screens, signs and billboards were painted by professional sign painters, and James Gardiner dives into the most intricate details of the art. The purpose of different fonts, the shape and size of letters, the layout of the sign, even the materials used to produce various colours and paint on different surfaces, it's all there, displayed in illustrations when possible.

Although the book is intended for sign painting, most of the information can be applied in other calligraphy fields. There are many who still find it an expressive and beautiful form of art.

Anyone passionate about art in general and calligraphy in particular will find much pleasure reading this small and insightful book.

Perfection is not claimed for this more than for any other work of the kind, but what is claimed for it is that it contains more real practical and valuable information to the Sign Painter than has ever before been presented to him in a published form.

Winning Entrants: This year's Advertising 2025 Platinum Winners are ARSONAL, Barlow.Agency, Canyon, Chang Liu, Darkhorse Design, Eight Sleep, Lewis Communications, Ogilvy Brazil, PETROL Advertising, PPK, and Vanderbyl Design.

Judges: All entries were judged by a jury of award-winning leaders in the advertising world:

Scott Bucher from Traction Factory, Steve Chavez from The Buntin Group, Quinnton Harris from Retrospect, Mike Kriefski from Shine United, Dan Magdich from Brunner, and Courtney Richardson from Droga5.

Contents: This Annual includes amazing Platinum, Gold, and Silver Award-winning print and video advertisements, as well as Honorable Mentions. Also featured is a selection of award-winning judge's work and our annual In Memoriam for the advertising talent we've lost over the last year.

Credits & Commentary: Platinum and Gold Winners describe their assignments, the creative process behind the finished product, and the results of their work.

Selling Points: The book contains full-page images of Platinum and Gold Award-winning work from many prestigious advertising agencies. Images Silver-winning work and Honorable Mentions are also included. All work is equally presented and permanently archived at Graphis.com.

Audience: This Annual is an important tool and a much-needed source of information and inspiration for advertisers, professors, students, and anyone with an interest in the visual arts and advertising.

Five years in the making, Pentagram: Living by Design (two volumes) is the definitive statement on fifty years of Pentagram, and an in-depth survey of the group from its beginnings in 1970s London to its current status as one of the powerhouses of international design.

Book one, The Biography, offers a comprehensive analysis of the group, its partners, its achievements, its multidisciplinary approach and its unique business model. This is accompanied by a plethora of images (some never published), a visual essay of Pentagram's work across four main sectors, a selection of partners' writings, a Pentagram family tree, and much more.

Book two, The Directory, has profiles of fifty partners, past and present, accompanied by extensive coverage of their work. It's a stellar roll call: from the five famous founders to some of the most celebrated names in contemporary design. It also includes a list of everyone who worked in the firm's various offices.

Both books are designed by Tony Brook and the Spin design team.

The creative world and visual work of award winning illustrator and designer Isidro Ferrer in an exceptional book.

This generously illustrated book explores the art of creative thinking through the visual work, writings and experiences of world-renowned Spanish graphic designer and illustrator Isidro Ferrer. Readers will find examples of his extensive work, the most recognizable and the most unknown, and insights into the personality and creative processes of this multifaceted artist. Structured around different concepts such as farce, disorder, wandering and time, the book includes descriptive texts that portray the artist's vision of his work as a creator as well as a series of brief, vivid texts that illustrate how, over the years, the artist has put his theories and beliefs about such notions as the nature of time, memory and language into practice.

Isidro Ferrer began his career as a trained actor and set designer before devoting himself to graphic design and illustration. As a result, throughout his career theater posters have always played a central role in his creative work, in addition to puppets, illustrations of everyday objects and animated films. He has published dozens of picture books for children and adults and produced hundreds of posters, fragile objects, large facades, sculptures, textiles, brand images and lamps during an illustrious career in which he has used a variety of mediums, techniques and communication channels to express in images his passion for the theatre of life. He is regularly invited to teach design and illustration workshops all over the world. He is the winner of the 2002 Spanish National Design Award and the 2006 Spanish National Illustration Award, and is an avid traveller.

The definitive celebration of the visual imagery of the French New Wave with its explosive and groundbreaking poster art

The French New Wave of the 1950s and 1960s is one of the most important movements in the history of film. Its fresh energy and vision changed the cinematic landscape, and its style has had a seminal impact on pop culture. The poster artists tasked with selling these Nouvelle Vague films to the masses--in France and internationally--helped to create this style, and in so doing found themselves at the forefront of a revolution in art, graphic design and photography.

French New Wave: A Revolution in Design celebrates explosive and groundbreaking poster art that accompanied French New Wave films like The 400 Blows (1959), Jules and Jim (1962) and The Umbrellas of Cherbourg (1964). Featuring posters from over 20 countries, the imagery is accompanied by biographies of more than 100 artists, photographers and designers involved--the first time many of those responsible for promoting and portraying this movement have been properly recognized.

This publication spotlights the poster designers who defined the look of the French New Wave. Artists presented in this volume include Jean-Michel Folon, Boris Grinsson, Waldemar Swierzy, Christian Broutin, Tomasz Ruminski, Hans Hillman, Georges Allard, René Ferracci, Bruno Rehak, Zdenek Ziegler, Miroslav Vystrcil, Peter Strausfeld, Maciej Hibner, Andrzej Krajewski, Maciej Zbikowski, Josef Vylet'al, Sandro Simeoni, Averardo Ciriello, Marcello Colizzi and many more.

The bestselling cult compilation of adult-movie posters, now expanded

Of all film genres, the X-rated movie is possibly the one that lends itself best to the use of posters as a promotional medium. Screaming taglines, provocative titles and scantily clad bodies are all elements that can be used to great advantage in poster form. Even though many of the adult movies of the '60s and '70s have faded into cinematic history, their posters remain an inspiration for graphic designers. And today they are wonderful, joyful period pieces that evoke the temptations and taboos of a bygone age of suspender belts, stockings and eye-popping, gravity-defying brassieres. To quote Steve Frankfurt's iconic ad campaign for the soft core masterpiece Emmanuelle, X was never like this.

Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too.

This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design.

Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.

With large photos of actual advertisements as well as details on the fonts and lettering, this book covers:

Standard letter design for advertisements
Letter design for space advertisements in newspapers and magazines
Lettering for outdoor displays like billboards
Lettering and its applications in package design
Creative and alternative approaches to hand-lettering

With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media.

Defying the emblematic Hollywood style, these experimental film posters shaped both graphic design and film marketing

In the history of design, the film poster has repeatedly exemplified graphic innovation. Consequently, this 36th volume of Poster Collection spotlights movie posters that defied the Hollywood conventions of canonical motifs and pompous spectacle. The unorthodox visual language of these other film posters largely dispenses with star portraits and film stills, favoring a more subtle and poetic visual language that consolidates content into symbols. This avant-garde approach to movie advertisements has existed for as long as there have been moving pictures to promote. Ciné-Passion includes such striking examples as the Stenberg brothers' Constructivist posters; the radical, succinct work of Jan Tschichold; the Polish school of poster art, with exponents such as Henryk Tomaszewski and Roman Cieslewicz; and Cuban designs by Antonio Reboiro and Ñiko.

Now in paperback, Duotone explores the possibilities and applications of two-color printing technique, which uses either two shades of the same color, black and one tint, or two different colors. This method brings out middle tones and highlights, and its results are vibrant, colorful and stunning, generating maximum expressivity while minimizing production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins Creativity unleashed Total automation With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more.

Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device.

Accompanied by two essays--one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller--and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.