A year of HBR's essential thinking on tech--all in one place.

Generative AI, biometrics, spatial computing, electric vehicles--new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating--and avoid falling victim to disruption?

The Year in Tech 2025: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

From two of TIME's 100 Most Influential People in AI, what you need to know about AI--and how to defend yourself against bogus AI claims and products

Confused about AI and worried about what it means for your future and the future of the world? You're not alone. AI is everywhere--and few things are surrounded by so much hype, misinformation, and misunderstanding. In AI Snake Oil, computer scientists Arvind Narayanan and Sayash Kapoor cut through the confusion to give you an essential understanding of how AI works and why it often doesn't, where it might be useful or harmful, and when you should suspect that companies are using AI hype to sell AI snake oil--products that don't work, and probably never will.

While acknowledging the potential of some AI, such as ChatGPT, AI Snake Oil uncovers rampant misleading claims about the capabilities of AI and describes the serious harms AI is already causing in how it's being built, marketed, and used in areas such as education, medicine, hiring, banking, insurance, and criminal justice. The book explains the crucial differences between types of AI, why organizations are falling for AI snake oil, why AI can't fix social media, why AI isn't an existential risk, and why we should be far more worried about what people will do with AI than about anything AI will do on its own. The book also warns of the dangers of a world where AI continues to be controlled by largely unaccountable big tech companies.

By revealing AI's limits and real risks, AI Snake Oil will help you make better decisions about whether and how to use AI at work and home.

The next generation of AI is here--use it to lead your business forward.

If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

This book will inspire you to:

• Create a new AI strategy
• Learn to work with intelligent robots
• Get more from your marketing AI
• Be ready for ethical and regulatory challenges
• Understand how generative AI is game changing
• Stop tinkering with AI and go all in

This collection of articles includes Competing in the Age of AI, by Marco Iansiti and Karim R. Lakhani; How to Win with Machine Learning, by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; Developing a Digital Mindset, by Tsedal Neeley and Paul Leonardi; Learning to Work with Intelligent Machines, by Matt Beane; Getting AI to Scale, by Tim Fountaine, Brian McCarthy, and Tamim Saleh; Why You Aren't Getting More from Your Marketing AI, by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; The Pitfalls of Pricing Algorithms, by Marco Bertini and Oded Koenigsberg; A Smarter Strategy for Using Robots, by Ben Armstrong and Julie Shah; Why You Need an AI Ethics Committee, by Reid Blackman; Robots Need Us More Than We Need Them, by H. James Wilson and Paul R. Daugherty; Stop Tinkering with AI, by Thomas H. Davenport and Nitin Mittal; and ChatGPT Is a Tipping Point for AI, by Ethan Mollick.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

The future of AI is here.

The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're automating customer interactions in ways never before possible. And they're augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted?

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

In this groundbreaking book, celebrated professor, entrepreneur, author, and podcaster Marc Beckman explores the transformative power of artificial intelligence (AI) and how it's poised to enhance and transform all aspects of society--revolutionizing our careers, enriching our family lives, and bringing our communities closer together. From business and advertising, to medicine, to warfare, to politics--Beckman meticulously explores the different areas where we'll soon feel AI's transformative impact. But that's only half of it. Throughout this book, he also provides the specific steps readers can take now to make sure these coming changes work for them.

From the workplace to the home, AI is poised to reshape the way we approach our professional and personal lives. Beckman uses this book to make the case that AI will free up valuable time and energy, allowing individuals to focus on more creative and meaningful work, but also that AI will create possibilities for engagement that were unthinkable just a generation ago. He shows that with AI as our co-pilot, we'll unlock new opportunities for growth, innovation, and collaboration--all of which will lead to more fulfilling and rewarding careers. Beckman illustrates how AI will strengthen family bonds and improve the quality of our home lives too, changing everything from how we educate our kids to how we stay connected on social media. And as AI becomes more integrated into our cities and towns, it will play a crucial role in fostering a sense of community and belonging; through AI-powered platforms, Beckman shows how we will collaborate on projects, share resources, and support one another in times of need.

This thought-provoking and essential book is a definitive guide to the many ways in which AI will transform our lives for the better . . . but also surprise us, delight us, force us to (re)consider how we interact with one another, and make us question what exactly counts as human. Join Marc Beckman on this exciting journey as he explores the near-endless possibilities of a world powered and transformed by artificial intelligence. It's an Age of Imagination . . . where the only limit is your own mind.

Within the next five years, Jeremy Kahn predicts, AI will disrupt almost every industry and enterprise, with vastly increased efficiency and productivity. It will restructure the workforce, making AI copilots a must for every knowledge worker. It will revamp education, meaning children around the world can have personal, portable tutors. It will revolutionize health care, making individualized, targeted pharmaceuticals more affordable. It will compel us to reimagine how we make art, compose music, and write and publish books. The potential of generative AI to extend our skills, talents, and creativity as humans is undeniably exciting and promising.

But while this new technology has a bright future, it also casts a dark and fearful shadow. AI will provoke pervasive, disruptive, potentially devastating knock-on effects. Leveraging his unrivaled access to the leaders, scientists, futurists, and others who are making AI a reality, Kahn will argue that if not carefully designed and vigilantly regulated AI will deepen income inequality, depressing wages while imposing winner-take-all markets across much of the economy. AI risks undermining democracy, as truth is overtaken by misinformation, racial bias, and harmful stereotypes. Continuing a process begun by the internet, AI will rewire our brains, likely inhibiting our ability to think critically, to remember, and even to get along with one another--unless we all take decisive action to prevent this from happening.

Much as Michael Lewis's classic The New New Thing offered a prescient, insightful, and eminently readable account of life inside the dot-com bubble, Mastering AI delivers much-needed guidance for anyone eager to understand the AI boom--and what comes next.

This study argues that [artificial intelligence] is neither artificial nor particularly intelligent. . . . A fascinating history of the data on which machine-learning systems are trained.--New Yorker

A valuable corrective to much of the hype surrounding AI and a useful instruction manual for the future.--John Thornhill, Financial Times

It's a masterpiece, and I haven't been able to stop thinking about it.--Karen Hao, senior editor, MIT Tech Review

What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? Drawing on more than a decade of research, award-winning scholar Kate Crawford reveals how AI is a technology of extraction: from the minerals drawn from the earth to the labor pulled from low-wage information workers to the data taken from every action and expression.

Crawford reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequity. Rather than taking a narrow focus on code and algorithms, Crawford offers us a material and political perspective on what it takes to make AI and how it centralizes power. This is an urgent account of what is at stake as technology companies use artificial intelligence to reshape the world.

Using Artificial Intelligence Absolute Beginner's Guide

Who knew how simple AI could be?

Using Artificial Intelligence Absolute Beginner's Guide will have you getting the most of popular AI tools in no time! Here's a small sample of what you'll find inside:

• Learn how AI can make everyday life easier.
• Get tips for using AI to write, gather information, get advice, and more.
• Discover how to use AI to generate images that are realistic and fantastical!
• Examine the risks and rewards of artificial intelligence.
• Find step-by-step instructions for today's most popular AI tools, including ChatGPT, Google Gemini, Meta AI, Microsoft Copilot, and Midjourney.
• Find out how to tell when something is AI generated so you don't get fooled by deepfakes.

Artificial intelligence can be fun and productive if you know which tools to use and when. Using Artificial Intelligence Absolute Beginner's Guide tells you all about today's major AI tools and shows how to get the best results from them. You'll learn to use AI for turning your ideas into art, writing a great email, sharpening your resume, and even sparking conversation. Instantly research everything from planning a trip to making your next big purchase. It's all a matter of picking the right AI tool and constructing the right prompt. You'll also learn to protect yourself from the risks of AI and distinguish AI fakes from the real thing. Everything you need to know is here in this book!

Every day, it seems like there's a new AI tool on the market and a new, complicated way to use it. But what if you could use AI to make your life easier without the complications?

In AI for Life, AI expert and creator of @SmartWorkAI offers over 100 ideas and ready-to-use prompts to get AI beginners started using the technology to actually improve their lives. Beginning with a primer on the basics--including an overview of the popular and free AI tools--you will learn expert-tested tips and tricks to get the most out of your AI use, such as layering prompts to dive deeper into an initial response or asking for the output in different formats.

Packed with practical how-to information, AI for Life is the must-have guide for using generative AI to make life easier, more productive, more organized, and more fun!

Leaders, don't let AI get the best of you.

The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its goals. Just when responsible leadership is more crucial than ever, leaders are abdicating their role in understanding and executing in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.

This book helps leaders take control of the wildly rapid deployment of AI across organizations. Clearly and concisely, it focuses on the nine actions leaders need to take in order to successfully preside over the transition to a more AI-centric future that will lead to growth for all--companies and workers--and avoid the kinds of mistakes that author David De Cremer has seen many early adopters make. What may surprise you is that the nine actions De Cremer focuses on are based on skills that are second nature to successful leaders: creating a vision, communicating well, and executing a strategy. But here he shows you how to apply these skills in the context of AI. This is not a book about mastering machine learning or any of the latest developments in AI technology itself. Rather, it's a clarion call for leaders to take their rightful place at the front of the AI revolution and lead their organizations successfully into the new world.

Why does modern life revolve around objectives? From how science is funded, to improving how children are educated -- and nearly everything in-between -- our society has become obsessed with a seductive illusion: that greatness results from doggedly measuring improvement in the relentless pursuit of an ambitious goal. In Why Greatness Cannot Be Planned, Stanley and Lehman begin with a surprising scientific discovery in artificial intelligence that leads ultimately to the conclusion that the objective obsession has gone too far. They make the case that great achievement can't be bottled up into mechanical metrics; that innovation is not driven by narrowly focused heroic effort; and that we would be wiser (and the outcomes better) if instead we whole-heartedly embraced serendipitous discovery and playful creativity.

Controversial at its heart, yet refreshingly provocative, this book challenges readers to consider life without a destination and discovery without a compass.

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life.

The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. As the fate of the gorillas now depends more on humans than on the species itself, so would the fate of humankind depend on the actions of the machine superintelligence.

But we have one advantage: we get to make the first move. Will it be possible to construct a seed Artificial Intelligence, to engineer initial conditions so as to make an intelligence explosion survivable? How could one achieve a controlled detonation?

This profoundly ambitious and original book breaks down a vast track of difficult intellectual terrain. After an utterly engrossing journey that takes us to the frontiers of thinking about the human condition and the future of intelligent life, we find in Nick Bostrom's work nothing less than a reconceptualization of the essential task of our time.

On balance, will AI help humanity or harm it? AI could revolutionize science, medicine, and technology, and deliver us a world of abundance and better health. Or it could be a disaster, leading to the downfall of democracy, or even our extinction. In Taming Silicon Valley, Gary Marcus, one of the most trusted voices in AI, explains that we still have a choice. And that the decisions we make now about AI will shape our next century. In this short but powerful manifesto, Marcus explains how Big Tech is taking advantage of us, how AI could make things much worse, and, most importantly, what we can do to safeguard our democracy, our society, and our future.

Marcus explains the potential--and potential risks--of AI in the clearest possible terms and how Big Tech has effectively captured policymakers. He begins by laying out what is lacking in current AI, what the greatest risks of AI are, and how Big Tech has been playing both the public and the government, before digging into why the US government has thus far been ineffective at reining in Big Tech. He then offers real tools for readers, including eight suggestions for what a coherent AI policy should look like--from data rights to layered AI oversight to meaningful tax reform--and closes with how ordinary citizens can push for what is so desperately needed.

Taming Silicon Valley is both a primer on how AI has gotten to its problematic present state and a book of activism in the tradition of Abbie Hoffman's Steal This Book and Thomas Paine's Common Sense. It is a deeply important book for our perilous historical moment that every concerned citizen must read.

From a renowned computer scientist, this book seeks the distinctive human quality that will prevail against artificial intelligence.

If artificial intelligence takes over decision-making what, then, is unique and irreplaceable about human intelligence? The Atomic Human is a journey of discovery to the core of what it is to be human, in search of the qualities that cannot be replaced by the machine. Neil Lawrence brings a timely, fresh perspective to this new era, recounting his personal journey to understand the riddle of intelligence.

By contrasting our own intelligence with the capabilities of machine intelligence through history, The Atomic Human reveals the technical origins, capabilities, and limitations of AI systems, and how they should be wielded-not just by the experts, but ordinary people.

Artificial intelligence surrounds us. More and more of the systems and services you interact with every day are based on AI technology. Although some very recent AI systems are generalists to a degree, most AI is narrowly specific; that is, it can only do a single thing, in a single context. For example, your spellchecker can't do mathematics, and the world's best chess-playing program can't play Tetris. Human intelligence is different. We can solve a variety of tasks, including those we have not seen before. In Artificial General Intelligence, Julian Togelius explores technical approaches to developing more general artificial intelligence and asks what general AI would mean for human civilization.

Togelius starts by giving examples of narrow AI that have superhuman performance in some way. Interestingly, there have been AI systems that are superhuman in some sense for more than half a century. He then discusses what it would mean to have general intelligence, by looking at definitions from psychology, ethology, and computer science. Next, he explores the two main families of technical approaches to developing more general artificial intelligence: foundation models through self-supervised learning, and open-ended learning in virtual environments. The final chapters of the book investigate potential artificial general intelligence beyond the strictly technical aspects. The questions discussed here investigate whether such general AI would be conscious, whether it would pose a risk to humanity, and how it might alter society.

AI--including generative AI--is radically transforming business. Are you ready? Accenture technology leaders Paul Daugherty and Jim Wilson provide crucial insights and advice to help you meet the challenge.

Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that think in real time, and now generative AI that is radically reshaping work and productivity. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?

In this updated and expanded edition of Human + Machine--including a new chapter on gen AI--Accenture technology leaders Paul Daugherty and Jim Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or completely reimagine them.

Based on the authors' experience and research with fifteen hundred organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability and what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a leader's guide with the five crucial principles required to become an AI-fueled business.

Human + Machine provides the missing and much-needed management playbook for success in the new age of AI.

Today, machine learning underlies a range of applications we use every day, from product recommendations to voice recognition--as well as some we don't yet use every day, including driverless cars. It is the basis for a new approach to artificial intelligence that aims to program computers to use example data or past experience to solve a given problem. In this volume in the MIT Press Essential Knowledge series, Ethem Alpaydin offers a concise and accessible overview of the new AI. This expanded edition offers new material on such challenges facing machine learning as privacy, security, accountability, and bias.

Alpaydin explains that as Big Data has grown, the theory of machine learning--the foundation of efforts to process that data into knowledge--has also advanced. He covers:

- The evolution of machine learning
- Important learning algorithms and example applications
- Using machine learning algorithms for pattern recognition
- Artificial neural networks inspired by the human brain
- Algorithms that learn associations between instances
- Reinforcement learning
- Transparency, explainability, and fairness in machine learning
- The ethical and legal implicates of data-based decision making

A comprehensive introduction to machine learning, this book does not require any previous knowledge of mathematics or programming--making it accessible for everyday readers and easily adoptable for classroom syllabi.

Leverage gen AI to save time, innovate faster, and lead effectively.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work--problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results.

The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work. You'll learn how to:

• Run smart experiments
• Boost your productivity
• Determine the right collaboration mode: a Co-Pilot or a Co-Thinker
• Dialogue with AI for better decision-making
• Be aware of the risks and avoid traps
• Capitalize on your gen AI-enabled mindset

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.