Ha pasado más de una década desde que fue lanzado por primera vez el Best Seller Dominando los Hábitos de Rockefeller escrito por Verne Harnish. Scaling Up: Cómo es que Algunas Compañías lo Logran... y Por qué las Demás No es la primera revisión importante de éste clásico de los negocios. En Scaling Up, Harnish y su equipo comparten herramientas prácticas y técnicas para establecer un negocio o industria dominante. Estos enfoques se han afinado por más de tres décadas de asesoramiento de miles de CEOs y ejecutivos para ayudarles a navegar la complejidad (y peso) cada vez mayor que trae consigo la expansión de un emprendimiento. Este libro está escrito para que todos - desde empleados de primera línea hasta ejecutivos senior - puedan alinearse y contribuir al crecimiento de la firma. No hay razón para hacerlo solo, sin embargo muchos líderes sienten que ellos son los que arrastran al resto de la organización sobre la curva-S de crecimiento. El objetivo de este libro es ayudarle a convertir lo que siente como un ancla en un viento a favor--creando una compañía donde el equipo esté comprometido, los clientes estén haciendo su marketing; y todos hagan dinero. Para lograr esto, Scaling Up se enfoca en las cuatros principales áreas de decisión que cada empresa debe tener: Equipo, Estrategia, Ejecución y Efectivo. El libro incluye una nueva serie de Herramientas de una página incluyendo la actualización del Plan Estratégico en Una Página y una lista de control de Los Hábitos de Rockefeller, la cuál han utilizado más de 40,000 empresas alrededor del mundo para la expansión exitosa de sus compañías--muchos a $1 billón de dólares y más allá. Un negocio es en última instancia sobre la libertad. Scaling Up le muestra a los dueños cómo alcanzar la libertad sin importar cuán grande crece su negocio.

A Wall Street Journal and Washington Post Bestseller

A playbook for creating your company's winning strategy.

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies.

Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

- What is our winning aspiration?
- Where will we play?
- How will we win?
- What capabilities must we have in place to win?
- What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning.

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans. --Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

Creating tomorrow by repeating yesterday is not a useful way forward.

Every strategy requires choice. And those choices often involve saying 'no' to things we could do, but won't do.

It's not easy to persuade someone to want what you want. It's much more productive to find people who already want to go where you'd like to take them.

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You'll discover how to:
- Identify your smallest viable audience and make remarkable work they can't ignore
- Understand and influence the systems shaping our world
- Prioritize long-term thinking over instant gratification
- Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
- Leaders who want to think more deeply about their impact
- Entrepreneurs tired of conventional business advice
- Change-makers seeking lasting transformation in their career and community
- Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and one of the most exciting thinkers (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David helps entrepreneurs understand exactly what they need to do next (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you've hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.

You will gain:
CLARITY on what you want and who you want to be.
STRATEGY to help you reason in the war room and the board room.
GROWTH TACTICS for good times and bad.
SKILLS for building the right team based on strong values.
INSIGHT on power plays and the art of applying leverage.

Combining these principles and revelations drawn from Patrick's own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

The bestselling guide to Toyota's legendary philosophy and production system--updated with important new frameworks for driving innovation and quality in your business

One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today.

Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and drive business profitability and sustainability. Now, Liker has thoroughly updated his classic guide to include:

• Completely revised data and updated information about Toyota's approach to competitiveness in the new world of mobility and smart technology
• Illustrative examples from manufacturing and service organizations that have learned and improved from the Toyota Way
• A fresh approach to leadership models
• The brain science and skills for learning to think scientifically
• How Toyota applies Hoshin Kanri, a planning process that aligns objectives at all levels and marries them to business strategy

Organized into thematic sections covering the various aspects of the Toyota Way--including Philosophy, Processes, People, and Problem Solving--this unparalleled guide details the 14 key principles for building the foundation of a powerful improvement system and managing it for ultimate competitive advantage.

With The Toyota Way, you have an inspiration and a model of how to set a direction, continuously improve and learn at all levels, continually flow value to satisfy customers, improve your leadership, and get quality right the first time.

Put your strategy into action.

Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls apart, initiatives fail, and leaders are left wondering how to pick up the pieces.

The HBR Guide to Executing Your Strategy is here to help. This book offers leaders and managers tips and advice for sharing the strategy with your employees, making the shift toward the right objectives, and seeing your strategy come to fruition.

You'll learn how to:

• Understand the why behind your strategy
• Identify the capabilities you have--and the ones you need
• Communicate objectives and priorities effectively to your team
• Prioritize strategic projects and let go of outdated ones
• Encourage cross-silo collaboration toward organizational goals
• Adjust course when necessary

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

A fresh, research-based look at how companies can better compete, on their own terms, with tech giants--from a Harvard Business School professor and a former Bloomberg journalist.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.

In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Yining Cao show business leaders how to create competitive advantages by offering product features and benefits that tech giants and other competitors cannot match in the digital/AI age.

Taking readers on a global journey, Zhu and Cao showcase a variety of companies--including Domino's, Nike, and Sephora--and fascinating case studies, such as Belle, the leading women's footwear retailer in China; EbonyLife, Nigeria's top media conglomerate; and Telepass, Italy's popular electronic toll payment service. Through these diverse examples, they illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities.

Drawing on original research and insights gleaned from leaders in a wide range of industries, Smart Rivals is a blueprint for uncovering your company's hidden strengths. It will help you spark innovative solutions and capabilities--including new products, services, strategies, and advantages--that mere imitation could never provide.

What are the secrets to making a company enduringly valuable?

7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply.

Drawing on his decades of experience as a business strategy advisor, active equity investor and Stanford University teacher, Hamilton Helmer develops from first principles a practical theory of Strategy rooted in the notion of Power, those conditions which create the potential for persistent differential returns.

Using rich real-world examples, Helmer rigorously characterizes exactly what your business must achieve to create Power. And create Power it must, for without it your business is at risk. He explains why invention always comes first and then develops the Power Progression to enable you to target when your Power must be established: in the Origination, Take-Off or Stability phases of your business.

Every business faces a do-or-die strategy moment: a crux directional choice made amidst swirling uncertainty. To get this right you need at your fingertips a real-time strategy compass to discern your true north. 7 Powers is that compass.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to--and approach for--overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with strategy.

In Good Strategy/Bad Strategy, he debunks these elements of bad strategy and awakens an understanding of the power of a good strategy. He introduces nine sources of power--ranging from using leverage to effectively focusing on growth--that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007-08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt's decades of digging beyond the superficial to address hard questions with honesty and integrity.

THE ART OF WAR (Chinese: 孫子兵法; pinyin: Sūnzĭ bīngfǎ) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism. The text is composed of 13 chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on military strategy and tactics. It has been the most famous and influential of China's Seven Military Classics, and for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name. It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond.

Beyond its military and intelligence applications from earliest days to the present time, THE ART OF WAR has been applied to many fields well outside of the military. Much of the text is about how to fight wars without actually having to do battle: it gives tips on how to outsmart one's opponent so that physical battle is not necessary. As such, it has found application as a training guide for many competitive endeavors that do not involve actual combat. There are business books applying its lessons to office politics and corporate strategy. Many companies make the book required reading for their key executives. The book is also popular among Western business management, who have turned to it for inspiration and advice on how to succeed in competitive business situations. It has also been applied to the field of education. The Art of War has been the subject of law books and legal articles on the trial process, including negotiation tactics and trial strategy.

How to Innovate and Execute

Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business--one that is still thriving--while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it?

Innovation guru Vijay Govindarajan expands the leader's innovation tool kit with a simple and proven method for allocating the organization's energy, time, and resources--in balanced measure--across what he calls the three boxes

- Box 1: The present--Manage the core business at peak profitability
- Box 2: The past--Abandon ideas, practices, and attitudes that could inhibit innovation
- Box 3: The future--Convert breakthrough ideas into new products and businesses

The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examples--GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services--and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.

Every company needs a 3HAG--a 3 Year Highly Achievable Goal The 3HAG WAY is a prescriptive framework that takes the guessing out of your strategy and ensures that you and your whole team are confident in where you are going. It breaks your strategy down into a clear and simple picture--so clear and simple that the whole team will be able to see where the company is going and where it will end up in three years' time. This strategic clarity will align, engage, and empower your team to make confident decisions in order to achieve your 3HAG.

You'll find step-by-step instructions to gut out your first 3HAG while building the confidence required to execute with speed toward your goals. The core purpose of this book is to have a significant impact on CEOs, leaders, and their companies and enable them to confidently realize their goals more quickly than they thought possible. And by achieving these goals they will positively impact their families and their communities.

Whether you run a team of four, forty or 40,000, the tools and framework in this book will help you articulate your company's strategy in simple terms and create a Strategic Execution System that works. We're going to take each step of the strategy and break it down for you so that you know exactly how to take these steps and why they're critical to achieving your goal.

The difference between growing your business and going out of business is your ability to think strategically. The problem: Leaders are stuck in the operational weeds, while their competition gains an edge with AI. The time to act is now.

In The AI-Driven Leader, you'll learn how to:

Escape operational overwhelm and lead with strategic clarityCollapse the time for turning data into decisions 10x the impact of every employeeApply real-world examples and prompts to get immediate results

The AI-Driven Leader gives you a simple path to harness AI as your Thought Partner. Grow your business, outpace the competition, and get more done in less time.

Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies--from pop culture, TV, movies, sports, politics, and history--the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. It is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage--they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their hardball manifesto, authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group show how hardball competitors can build or maintain an enviable competitive edge by pursuing one or more of the classic hardball strategies unleash massive and overwhelming force, exploit anomalies, devastate profit sanctuaries, raise competitors' costs, and break compromises.

Based on 25 years of experience advising and observing a range of companies, the authors argue that hardball competitors can gain extreme competitive advantage--neutralizing, marginalizing, or even destroying competitors--without violating their contracts with customers or employees and without breaking the rules. A clear-eyed paean to the timeless strategies that have driven the world's winning companies, Hardball Strategy redefines and reinterprets the meaning of competition for a new generation of business players. George Stalk and Rob Lachenauer are directors of The Boston Consulting Group. Stalk is the author of Competing Against Time, the classic work on time-based competition.

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book.--The Washington Post

Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them stick.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Is your company spending too much time on strategy development--with too little to show for it?

If you read nothing else on strategy, read these 10 articles (featuring What Is Strategy? by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.

HBR's 10 Must Reads on Strategy will inspire you to:

• Distinguish your company from rivals
• Clarify what your company will and won't do
• Craft a vision for an uncertain future
• Create blue oceans of uncontested market space
• Use the Balanced Scorecard to measure your strategy
• Capture your strategy in a memorable phrase
• Make priorities explicit
• Allocate resources early
• Clarify decision rights for faster decision making

This collection of best-selling articles includes: featured article What Is Strategy? by Michael E. Porter, The Five Competitive Forces That Shape Strategy, Building Your Company's Vision, Reinventing Your Business Model, Blue Ocean Strategy, The Secrets to Successful Strategy Execution, Using the Balanced Scorecard as a Strategic Management System, Transforming Corner-Office Strategy into Frontline Action, Turning Great Strategy into Great Performance, and Who Has the D? How Clear Decision Roles Enhance Organizational Performance.

To be a top performer in the digital economy--to become truly future ready--you need a playbook. Now you have one.

It seems like almost every company you can think of--including your own--has embarked on a digital transformation journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.

This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language--a playbook--to guide and motivate their employees and keep everyone focused on a common goal.

Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies--BBVA, CEMEX, DBS, Fidelity, Maersk, and many others--the book provides a powerful, field-tested four pathways framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.

Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.

Intelligent machines are revolutionizing business.

Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?

If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them.

In this book you'll learn how:

• Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights
• Blockchain has the potential to restructure the economy
• Drones and driverless vehicles are becoming essential tools
• 3-D printing is making new business models possible
• Augmented reality is transforming retail and manufacturing
• Smart speakers are redefining the rules of marketing
• Humans and machines are working together to reach new levels of productivity

This collection of articles includes Artificial Intelligence for the Real World, by Thomas H. Davenport and Rajeev Ronanki; Stitch Fix's CEO on Selling Personal Style to the Mass Market, by Katrina Lake; Algorithms Need Managers, Too, by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; Marketing in the Age of Alexa, by Niraj Dawar; Why Every Organization Needs an Augmented Reality Strategy, by Michael E. Porter and James E. Heppelmann; Drones Go to Work, by Chris Anderson; The Truth About Blockchain, by Marco Iansiti and Karim R. Lakhani; The 3-D Printing Playbook, by Richard A. D'Aveni; Collaborative Intelligence: Humans and AI Are Joining Forces, by H. James Wilson and Paul R. Daugherty; When Your Boss Wears Metal Pants, by Walter Frick; and Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani.

Long before NESARA, a project was born to restore the United States of America to its original Constitution of the Republic, and to remove the structure of the Corporate United States. This project began in the early 1950's and involved intelligent and patriotic minds of both civilian and military background. These people over the years became known as the White Knights. Out of this restoration process came the Prosperity Programs, the Farmer Claims, and finally NESARA. The children of the wealthy families on our planet became concerned about the future of our civilization, when they observed the poverty, disease, starvation and suffering of the masses. They saw the imbalance between the wealth of the few and the destitution of the many, and agreed among themselves to try to correct it. One hundred of these wealthy children, who came to be known as wealthy visionaries, put one million dollars each, of their money, into investment programs in the 1980's called roll programs to generate funds to be used for humanitarian purposes. Thus, the Prosperity Programs were born. Gradually, news of this spread to the public and millions of people invested small amounts of their meager funds to aid in these various Prosperity Programs success. Also, during the 1970's and 1980's many U.S. farmers were losing their land, machinery, buildings, and cattle due to fraudulent foreclosures by the Federal Reserve Banks, in cooperation with the IRS. Many farmers joined forces and brought a class action lawsuit against the U.S. Government, the non-federal Federal Reserve Bank, and the IRS, for fraud against the farmers.