For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.

Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.

Bob Moesta, lifelong innovator and coarchitect of the Jobs to be Done theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.



Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

Called The Sales Bible of Silicon Valley...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Ditch the failed sales tactics, fill your pipeline, and crush your number

With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development--prospecting.

The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.

Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.

This book reveals the secrets, techniques, and tips of top earners. You'll learn:

• Why the 30-Day Rule is critical for keeping the pipeline full
• Why understanding the Law of Replacement is the key to avoiding sales slumps
• How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
• The 5 C's of Social Selling and how to use them to get prospects to call you
• How to use the simple 5 Step Telephone Framework to get more appointments fast
• How to double call backs with a powerful voice mail technique
• How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
• How to get text working for you with the 7 Step Text Message Prospecting Framework
• And there is so much more!

Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.

In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You'll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.

Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Jeffrey Gitomer's Little Red Book of Selling became the all-time bestselling Classic because it's the only sales book that focuses on BOTH how to sell and the unknown secret of selling, why people buy. Answers that every salesperson wants and needs.

This classic edition also tells the never-before published backstory of how the Little Red Book came about, and includes bonus content of Jeffrey's best ideas and thoughts.

Making every bestseller list including the coveted New York Times, the Little Red Book made the Wall Street Journal list a record-setting 103 straight weeks.

Sales leaders are saying, I give it to every new salesperson. A MUST READ and IMPLEMENT! You hit the nail on the head with regards to what works and why it works. Bite-size chunks of sales GOLD you can absorb and use the same minute.

With self-tests and easy to grasp, real world information, the Little Red Book of Selling gives you the insight and strategies to understand why sales happen. The book includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales. And by mastering the principles that Jeffrey Gitomer gives you, you'll make sales happen for yourself... forever.

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer Always Be Closing), explains why extraverts don't make the best salespeople, and shows how giving people an off-ramp for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Called The Sales Bible of Silicon Valley...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers

Your Ultimate Guide to Book 1 in 3 Cold Calls

The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!

- JEB BLOUNT, bestselling author of Fanatical Prospecting

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read:

Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

Upgrade your sales process by plugging into the new power of artificial intelligence

In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

The AI Edge isn't just another book about technology. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI. Drawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage--creativity, empathy, and authenticity--to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you'll find:

• Expert Guidance: Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy
• Streamlined Processes & Empowered Engagement: Discover AI's role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity, and offering unparalleled authenticity
• Sales Prompt Engineering: Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time
• Powerful Messaging: Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field
• Intelligent Insights: Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention, and lead to richer, more productive sales conversations
• Research: Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection

Navigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it's a journey of empowerment, innovation, and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI Edge in sales.

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.

MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales organizations.

If you ever find yourself feeling any of the following symptoms with your deal, you could benefit from MEDDICC:

• Your buyer doesn't see the value of your solution? (aka they think you are expensive)
• You are unable to find, articulate and quantify Pain
• You don't have a Champion or at the very least a Coach helping you navigate and sell
• You find yourself unable to gain access to people with power and influence
• You don't know how the customer makes decisions
• You don't know who is involved in the decision-making process
• You find yourself surprised by things that come up in the sales process
• The decision criteria seem to move throughout the process, and you're constantly playing catch up
• Your Competition is landing strikes against you that you neither see coming nor are able to defend
• You lose track of where you stand in your deals

Whether you are an individual contributor or a sales leader embracing MEDDICC will help you to beat those symptoms and take back control of your deal.

Historically, learning MEDDICC has relied upon hands-on training, but now you can learn MEDDICC from an expert who uses it every day.

The Book deconstructs MEDDICC into easy to understand and implement steps. Breaking down every letter of the acronym into actionable insights complemented by commentary on how MEDDICC can help sales organizations to revolutionize their sales execution and efficiency.

In the words of the original creator of MEDDIC, Dick Dunkel:

Whether you are an individual contributor or sales leader, my advice is that you should start to implement MEDDICCinto what you do straight away. Embrace MEDDICC, and you and your team will more clearly understand the WHY to yourprocess, and you'll begin to execute your customer interactions with more purpose and achieve better results.And like so many others before, you will begin to reap the rewards of having a well-qualified pipeline of opportunitieswith clearer paths to success. - Dick Dunkel, MEDDIC Creator.

Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals--in your time, on your terms.

Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you. Typically, the issue lies not with the sales team but with how it is being led. Through their attitude and actions, senior executives and sales managers can unknowingly undermine performance.

Weinberg tells it straight by calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. The good news is that with the right guidance, results can be transformed.

In Sales Management. Simplified., Weinberg teaches managers how to:

• Implement a simple framework for sales leadership
• Foster a healthy, high-performance sales culture
• Conduct productive meetings
• Put the right people in the right roles
• Retain top producers and remediate underperformers
• Point salespeople at the proper targets

Blending blunt, practical advice with funny stories and examples from the field, Sales Management. Simplified. delivers the tools every sales manager needs to succeed.

Managing sales doesn't have to be complicated, and the solution starts with you!

Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que «la Psicología de Ventas es más importante que las técnicas y los métodos de venta.

El reconocido programa de Tracy, La Psicología de ventas, es el programa de entrenamiento en ventas más vendido de la historia. Los agentes de ventas aprenderán:

• El «juego interno de las ventas
• Cómo eliminar el temor al rechazo
• Cómo construir una autoestima inquebrantable

Los vendedores, dice Tracy, deben aprender a controlar sus pensamientos, sus sentimientos, y sus acciones si desean ser más efectivos.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the 'Psychology of Selling' that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:

• the inner game of selling
• how to eliminate the fear of rejection
• how to build unshakeable self-confidence

Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

Based on the Bestselling Audio Series, OVER ONE MILLION SOLD

How To Double and Triple Your Sales in Any Market.

Understanding the psychology of selling is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.

In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn:

• The inner game of sales and selling.
• How to eliminate the fear of rejection.
• How to build unshakeable confidence.
• The psychology of why people buy and how to leverage it.

The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.

More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

El pequeño libro rojo de las ventas de Jeffrey Gitomer llegó a ser el clásico más vendido de todos los tiempos porque es el único libro de ventas que se centra tanto en cómo vender como en el secreto desconocido de las ventas, por qué compra la gente. Respuestas que todo vendedor quiere y necesita.

Esta edición clásica también cuenta la historia nunca antes publicada de cómo surgió El pequeño libro rojo, e incluye contenido extra de las mejores ideas y pensamientos de Jeffrey.

Ha aparecido en todas las listas de libros más vendidos, incluyendo el codiciado New York Times. El pequeño libro rojo apareció en la lista del Wall Street Journal durante 103 semanas consecutivas, todo un récord.

Los líderes de ventas dicen: Doy el libro a todos los nuevos vendedores. ES OBLIGATORIO LEERLO e IMPLEMENTARLO!. Ha dado en el clavo en cuanto a lo que funciona y por qué funciona. Trocitos de ORO de ventas que puedes asimilar y utilizar en el mismo minuto.

Con autoevaluaciones e información del mundo real fáciles de entender, El pequeño libro rojo de las ventas te ofrece la perspectiva y las estrategias necesarias para entender por qué se producen las ventas. El libro incluye Los 12,5 principios de la grandeza en las ventas de Jeffrey y estrategias y respuestas de toda una vida de ventas que te enseñarán cómo realizar ventas. Y al dominar los principios que Jeffrey Gitomer te da, lograrás que las ventas sucedan por su propia cuenta... para siempre.

How can this book help you make more sales right now?

Jeffrey Gitomer's Little Red Book of Selling became the all-time bestselling Classic because it's the only sales book that focuses on BOTH how to sell and the unknown secret of selling, why people buy. Answers that every salesperson wants and needs.

This classic edition also tells the never-before published backstory of how the Little Red Book came about, and includes bonus content of Jeffrey's best ideas and thoughts.

Making every bestseller list including the coveted New York Times, the Little Red Book made the Wall Street Journal list a record-setting 103 straight weeks.

Sales leaders are saying, I give it to every new salesperson. A MUST READ and IMPLEMENT! You hit the nail on the head with regards to what works and why it works. Bite-size chunks of sales GOLD you can absorb and use the same minute.

With self-tests and easy to grasp, real world information, the Little Red Book of Selling gives you the insight and strategies to understand why sales happen. The book includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales. And by mastering the principles that Jeffrey Gitomer gives you, you'll make sales happen for yourself... forever.

Finally - A Networking Book for Introverts!

The sequel to Pollard's international bestseller The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone, selected by BookAuthority as the #2 Best Introvert Book of All Time and listed by HubSpot as one of the Most Highly-Rated Sales Books of All Time.

Introverts across the world have been sold a lie: One of the biggest myths that plagues the business world today is that our ability to network depends on having the gift-of-gab. This is nonsense. You don't have to be outgoing to be successful at networking. You don't have to become a relentless self-promoter. In fact, you don't have to act like an extrovert at all.

The truth is, introverts make the best networkers . . . when armed with a plan that lets them be their authentic selves.

Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.

In this paradigm-shifting book, you'll discover how to:

• Overcome your fear and discomfort when networking
• Turn networking into a repeatable system
• Leverage your innate introverted strengths
• Target and connect with top influencers
• Leverage the power of virtual and social networking

Whether you're a small business owner struggling to make a living or a professional who's hit a career plateau, The Introvert's Edge to Networking is your path to a higher income and a rolodex of powerful connections.

Brian Tracy, uno de los mejores vendedores del mundo, sabe que la habilidad de cerrar una venta es la destreza clave que necesita todo profesional experto en ventas. Afortunadamente, se puede aprender cómo cerrar una venta al poner en práctica las mismas habilidades que utilizan los mejores vendedores en cada negocio. Cuando los vendedores siguen paso a paso un proceso práctico y comprobado, pueden conseguir más pedidos, más rápida y fácilmente que nunca. En el libro El arte de cerrar la venta los lectores aprenderán a:

• Generar valor enfocándose en los beneficios y las soluciones
• Disminuir el riesgo percibido al enfatizar las garantías y los seguros
• Responder a cualquier objeción
• Hacer que la venta llegue a una conclusión natural y sencilla utilizando algunas de las mejores preguntas que se hayan descubierto.

The Art of Closing a Sale

As one of the top salespeople in the world, Brian Tracy knows that the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale can be learned by practicing the skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In El arte de cerrar la venta readers will learn to:

• Build value by focusing on benefits and solutions
• Lower perceived risk by emphasizing guarantees and assurances
• Answer any objection
• Bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered.

En este libro, Weinberg dice las cosas como son, exponiendo los problemas que invaden al equipo de ventas y los errores costosos que cometen incluso los gerentes de ventas mejor intencionados. La buena noticia es que con la asesoría correcta se pueden transformar los resultados.

Por qué los equipos de ventas no alcanzan sus metas? Todos los días hay compañías, tanto grandes como pequeñas, que acuden a consultores expertos como Mike Weinberg para encontrar la respuesta, y te sorprendería conocerla.

Lo típico es que el problema no es por el equipo de ventas, sino por la manera en la cual es liderado. Con sus acciones y actitudes, los ejecutivos y los gerentes de ventas, sin saberlo, socavan su rendimiento. En este libro, Weinberg dice las cosas como son, exponiendo los problemas que invaden al equipo de ventas y los errores costosos que cometen incluso los gerentes de ventas mejor intencionados. La buena noticia es que con la asesoría correcta se pueden transformar los resultados.

Este libro, con su mezcla de consejos prácticos y francos, e historias divertidas tomadas del campo de las ventas, te ayudará a:

- Implementar un bosquejo sencillo para el liderazgo en las ventas

- Fomentar una cultura de ventas sana y de alto rendimiento

- Convocar a reuniones productivas

- Crear un plan de compensación extraordinario

- Situar a las personas adecuadas en las posiciones correctas

- Entrenar para el éxito

- Retener a las personas más productivas y hacer que mejoren las personas que menos producen

- Asignar metas adecuadas a los agentes de ventas

- Mejorar tus argumentos de ventas

- Recuperar el control de tu calendario Y mucho, mucho más.

Abundante en soluciones y no en trivialidades, este libro brinda las herramientas que necesitas para triunfar.

Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies large and small to find the answer--and it's one that may surprise you. Typically, the issue lies not with the sales team--but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance.

In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. The good news: with the right guidance, results can be transformed. Blending blunt, practical advice with funny stories from the field, this book helps you:

• Implement a simple framework for sales leadership
• Foster a healthy, high-performance sales culture
• Conduct productive meetings
• Create a killer compensation plan
• Put the right people in the right roles
• Coach for success
• Retain top producers and remediate underperformers
• Point salespeople at the proper targets
• Sharpen your sales story
• Regain control of your calendar

And much, much more

Long on solutions and short on platitudes, it delivers the tools you need to succeed.