The Coca-Cola Trail is a journey for anyone interested in discovering the history and growth of the world's most recognized product. The trail will take readers to the places in America that tell the story - places where you can see, touch, and remember. Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan - The Coca-Cola Trail provides a fresh new look at a trusted old friend. 30 chapters cover each bottling plant location in meticulous detail, including unique and ghost billboard signage.

So, what is a Coca-Cola Bottler? Well, from a legal standpoint, it's a franchisee of the Coca-Cola company, who has been granted the right to bottle and sell Coca-Cola in an exclusive territory. This franchise or contract has been amended and otherwise changed somewhat over the years to add many additional brands, but in the beginning, it was granted for the sole purpose of bottling and distributing Coca-Cola throughout the bottler's territory.

In the early years, it was bottled one bottle at a time, placed in wooden cases, and hauled to the customer in horse or mule-drawn wagons. The bottling plants were crude and the task was difficult but by acquiring these franchises, these entrepreneurs had unknowingly won the lottery. They had settled on investing in a product that would change the world. A fabulous beverage with a delicious, unique taste profile that provided a refreshing boost to the drinker. Even in today's world, with thousands of brands of both non-alcoholic and alcoholic beverages, Coca-Cola remains at the top in providing that unique taste and special experience in a beverage. You combine this great product with brilliant advertising and marketing from The Coca-Cola Company and voila you have a brand and company and a bottling and distribution system that has been so successful that books upon books have been written about it for over 100 years. That is unique in itself.

If you like history of any type, you must read this book. Part history, part travel guide but always interesting, and when you've finished you'll be a master of some particular trivia questions.The Coca-Cola Trail is chockfull of very interesting - every page brings a new delight of some lesser-known areas of the US. A wonderful book that I highly recommend to all history buffs. -- Linda Thompson, host of The Authors Show

I would highly recommend this book to anyone who is interested in Coke memorabilia and also to anyone who is interested in learning a different portion of the history of the South. Of course, Coke extended past the southern states, even in the beginning, with one of the earliest bottling plants being located in Leadville, Colorado. If you grew up drinking Coke, this is somewhat like a trip down memory lane as well; filled with pictures of old places and people who were active in the first years of Coke. -- S. Byrd, Atlanta, GA

Coca-Cola is an international sensation, and Larry Jorgensen of Lafayette, Louisiana, has written a book documenting the many places in the United States showcasing Coke history or attractions unique to Coca-Cola. Jorgensen spent two years researching this book, which is also filled with historic photos and recent shots of places and people. -- Louisiana Book News

From Civil War boots sewn by German immigrants to a massive international corporation with a script image nearly as familiar as the stars-and-stripes, The Coca-Cola Trail is a great American story well narrated by Jorgensen. -- Mack Hassler, U.P. Book Review

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics. Even if you are a more experienced marketer, you will learn core principles and effective strategies that will improve your job performance. This book, developed by subject matter experts from the Society for Marketing Professional Services (SMPS), provides marketers with the resources and ideas necessary to adapt to the numerous standards changing the A/E/C industry. ABOUT SMPS The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

In this incisive and relatable book, sales author, speaker and coach, J. Sheldon Snodgrass delivers a pithy yet profound resource to wrest control from the noisy chatter of your inner critic-its siren songs of rationalizations, justifications, or flagellations-and replace it with the uplifting dialogue of a championship coach who meets you where you are and fires you up to win the day.

Drawing upon his time in the trenches as a soldier, sales rep and coach, entrepreneur, and competitive athlete, Sheldon combines autobiographical insight-distilled from thirty years of sales calls and journal entries-with ancient wisdom and clinical research on peak performance and human potential.

The result is a humorous, wise, and practical field guide that any sales professional can use to transform their doubt and anxiety-spewing inner critic into an inner coach pumping them up to be disciplined, focused and successful.

Objective Based Selling is a material handling industry acclaimed book describing in detail: How to sell more material handling equipment by focusing on the customer instead of the stuff George Sefer, Vice President of Sales, Atlas Toyota Material Handling Equipment (Chicago), has stated: Objective Based Selling continues to be the most effective formal sales education I have ever received. In this book, you'll learn how to... * Use open ended questions to get the customer to tell you how to sell them (over 100 specific questions provided) * Create customer focused proposals - instead of quotes * Conduct scrum meetings with multiple decision influencers * Build and Maintain personal, professional relationships that help sell. And much more. Author Gary T Moore, is a 45 year veteran of the material handling industry. At Materials Handling Equipment Company in Denver, Colorado, Gary led direct sales efforts, helping the distributor grow to be a regional and national leader. Gary .designed Objective Based Selling to deal with the specific circumstances faced by industry salespeople on a daily basis. In 1998 Gary served as President of the Material Handling Equipment Distributors Association (MHEDA). For over 30 years Gary has been an industry author, speaker, and seminar leader. Visit his website at www.objectivebasedselling.net. Rarely is a sales book written that has the terminology we deal with daily as a material handling distributor. Objective Based Selling effectively does that. - Scott Swakow, Vice President Sales, Scott Lift Truck. I continue to use the principles of Objective Based Selling in all dealings with clients. The principles continue to work today as well as when i was first exposed to them years ago. - Dennis Hansen, System Sales and Engineering Manager, Siggins Company.

Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business context, and technology together to build a high-achieving, predictable and scalable revenue machine.

The Revenue Operations Manual takes you through every aspect of this evolving function, whether that's understanding what exactly it is, or how to effectively build your team, technology and partnerships to ensure your go-to-market strategies support business goals and revenue growth.

Using case studies, examples of best practices (and of what not to do), this book offers expertise and interviews from world-class operators and provides a blueprint on the mindset required to build and scale this critical business function. Understand the value that Revenue Operations can bring to your business, the right time to invest in it, and how to maximize the outcomes this team can drive.

Leverage the power of influencer marketing for your business.

The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:

• The importance of investing in influencer marketing for your business
• Identifying the right type of influencer for your brand and product
• Working with micro-influencers that are niche specific and budget friendly
• Organizing and running your influencer marketing campaigns
• Analyzing the results of your campaign to maximize your ROI
• Leveraging influencer relationships to grow your business

Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

No Leads, No Growth: The Startup Demand Gen Checklist to Fix It

Are you tired of wasting money on marketing that doesn't deliver results? No Leads, No Growth is your ultimate execution guide to building a high-performing demand generation engine-without the guesswork.

This book is packed with 30+ proven checklists covering everything from paid ads and SEO to influencer marketing and ABM.

Whether you're a startup founder, growth marketer, or sales leader, these step-by-step frameworks will help you:

• Prioritize high-impact strategies to drive revenue
• Execute winning campaigns with confidence
• Optimize and measure ROI to scale faster
• Stop chasing unqualified leads and start attracting the right ones

What's inside:

• Demand gen strategies used by top SaaS companies
• Insights from real-world marketing successes (and failures)
• A step-by-step execution planner and ROI calculator (downloadable bonus)
• Expert tips to cut wasted spend and drive real pipeline growth

In this incisive and relatable book, sales author, speaker and coach, J. Sheldon Snodgrass delivers a pithy yet profound resource to wrest control from the noisy chatter of your inner critic-its siren songs of rationalizations, justifications, or flagellations-and replace it with the uplifting dialogue of a championship coach who meets you where you are and fires you up to win the day.

Drawing upon his time in the trenches as a soldier, sales rep and coach, entrepreneur, and competitive athlete, Sheldon combines autobiographical insight-distilled from thirty years of sales calls and journal entries-with ancient wisdom and clinical research on peak performance and human potential.

The result is a humorous, wise, and practical field guide that any sales professional can use to transform their doubt and anxiety-spewing inner critic into an inner coach pumping them up to be disciplined, focused and successful.

Discover a proven, easy-to-follow system to escape agency founder-led sales!

Anyone, Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides readers through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

No fluff, no BS... just straightforward and effective tactics that will transform your agency.

The techniques you're about to learn are the same ones that have helped hundreds of founders at successful agencies scale their businesses, create more freedom, and dominate their market.

In this step-by-step guide, you'll learn:

• Deep Specialization Strategy: Unlike the vague advice to niche down, Deep Specialization is a highly strategic, methodical process transforming agencies from Founder-led to Business-led.
• The Power of Specialization: How specializing in a vertical market can lead to faster growth and higher client retention rates.
• Identification of Vertical Markets: Process to identify and choose the right vertical for your agency's specialization.
• Sales and Marketing for Vertical Markets: Best practices and strategies tailored for specific verticals to attract your best-fit clients.
• Effective Positioning & Messaging: How to communicate your specialized agency's value proposition effectively to your target vertical.
• Resource and Hiring Strategies: The in-house or outsourced team resources you'll need and where to find them quickly.
• Real-life Success Stories: Concrete examples to illustrate the benefits and practical application of the Deep Specialization strategy.

Filled with exercises and examples from agency owners who have used this strategy, the book offers pragmatic advice on how to apply this strategy to your agency.

Are you ready to unleash the power of Deep Specialization?

Go ahead and grab your copy of Anyone, Not Everyone now to get started today!

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.

When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That more, more, more approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.



Christopher Peer knows there's another way.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.

Instant Bestseller on Amazon in Marketing and Sales FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity?

In this book we reveal the secrets behind the framework that will sell and retain your customers.

Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.

In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.

Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.

A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.

It's time to take the lead and transition your business to ABM.

The process is simple when you have the right book - ABM is B2B. What are you waiting for?

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.

When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That more, more, more approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.



Christopher Peer knows there's another way.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.

The book that sparked a marketing revolution.

This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that? --From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

The best food and beverage experiences have the power to move us. But why do some create a deep and lasting impact on us, while others just fall flat?

In The Shape of Taste, renowned food psychologist Chris Lukehurst explains how it's our emotional experiences, rather than just textures and flavors, that shape our responses to what we consume.

With over 20 years' experience working with leading global brands, Chris introduces his Shape of Taste model, which illustrates the intricate connection between our sensory experiences and emotional responses, whilst offering crucial insights into harnessing these to develop more compelling products and marketing strategies.

An essential guide for anyone in the food industry who wants to understand the emotional drivers behind consumer behaviour, you'll discover:

• the powerful psychological factors that influence taste preferences and consumer behavior,
• how to create products that resonate emotionally with consumers, leading to greater satisfaction, increased sales and word of mouth,
• the secrets of crafting compelling messaging that connects with consumers on a deeper level, enhancing their loyalty, engagement and enjoyment of your products.

By mastering the emotional journeys behind every mouthful your customers take, you can develop products that not only satisfy their cravings but also forge lasting and memorable connections. Whether you're innovating flavors or refining brand messaging, this book equips you with the knowledge and tools you need to captivate your audience and create food and drink experiences that truly stand out.

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

• Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
• In-depth discussion of the fifteen key metrics every marketer should know
• Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
• Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
• In-depth examples of how to apply the principles in small and large organizations
• Free downloadable ROMI templates for all examples given in the book

With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.

Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company's revenue.

The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.

The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.

This book will help you-

Learn the process of coming up with a marketing strategyNavigate through the sea of social media platforms and create platform-specific contentExplore hashtags: Know when, where, and how to use themUnderstand the metrics and evaluate your social media marketing strategies

The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process! Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the I3 factors of innovation, indispensability and inspiration-and some notable failures that didn't-Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.

TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. And TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS will serve as the as the study guide for the Construction Marketing Association's Certified Construction Marketing Professional (CCMP) program.

Grow your account list with an effective account-based marketing strategy

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.

• Align your sales and marketing teams for greater success in your ABM efforts
• Analyze data to identify key accounts
• Target your messages for real-time interaction
• Integrate your campaign with marketing automation software

If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!

Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book.
--David Raab, Founder at Raab Associates

If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.
--Megan Heuer, Vice President and Group Director, SiriusDecisions

Like a Hollywood agent, marketing's job is to get sales the 'audition, ' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.
--Joe Chernov, VP of Marketing at InsightSquared

Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.
--Scott Brinker, Author of Hacking Marketing

Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.
--Sean Zinsmeister, Senior Director of Product Marketing, Infer

The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.
--Scott Vaughan, CMO, Integrate