Network marketing legend Randy Gage delivers a book that will kickstart your MLM career. Read it on day one. It's packed with sage wisdom, wicked humor, and how-to-build-your-business-fast insights. An instant classic that will impact millions of lives for the good.

A blow-by-blow account of growing some of the biggest e-commerce sites in the UK. Ten years in the making, learn the shortcuts to rapid e-commerce growth. This book will position you to drive more growth from the same investment and in half the time. Uncover the simple roadmap to growing a large and successful e-commerce shop.

Written by Ian Hammersley & Mark Hammersley, two brothers who have been on the front line of e-commerce from day one. Together they run one of the UK's most successful e-commerce agencies, smartebusiness.

Smartebusiness is famous for building its biggest clients from the ground up.

About The Authors

Ian & Mark Hammersley are directors of global e-commerce agency Smartebusiness. They have worked in e-commerce for over 15 years for clients including Naked Wines, AGA, Siemens and Comic Relief.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.

In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.

Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone.

Based on proven principles from Building a StoryBrand, this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn:

• The three stages of customer relationships.
• How to create and implement the one marketing plan you will never regret.
• How to develop a sales funnel that attracts the right customers to your business.
• The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
• The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.

Upon reading this book, you will know:

• How to build trust with buyers through content and video.
• How to turn your web presence into a magnet for qualified buyers.
• What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles.
• Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
• How to achieve buy-in at your company and truly embrace a culture of content and video.
• How to transform your current customer base into loyal brand advocates for your company.

They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

2024 Porchlight Business Book Awards Longlist

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques--paying for ad space and trying to pop up on the right platforms--aren't cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you're asking for.

In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you're ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting.

The strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.

Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.

If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!
-- Daniel Rosen, founder and CEO of Credit Repair Cloud

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you.

Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist.

With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for:

• Understanding exactly who your dream customer is
• Discovering where they are congregating
• Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer.

Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.

** OVER 1,000,000 COPIES SOLD in the $100M SERIES!! **

Companion to the $100M Offers, which has been the Number 1 Amazon BEST SELLER for over THREE YEARS!

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo....combined....as a kid in my twenties....using the $100M Offer method. It works. And it will work for you.

Not that long ago though, my business had gotten so bad that I literally couldn't even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn't). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.

But, unlike everyone else, we didn't have great funnels, great ads, or a wealthy niche. In fact, we didn't even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well....we created offers so good, people felt stupid saying no.

Here's exactly what this book will show you how to do:

How To Charge a Lot More Than You Currently Are...

How To Make Your Product So Good, Prospects Find A Way To Pay For It

How To Enhance Your Offer So Much, Prospects Buy Without Hesitating

The methods contained within this book are so simple, so instantaneous, and so effective, it's as if they work by magic. If you implement even one tactic in this book, you'll see the change in your prospects' demeanor. And you'll know the $100M Offer method worked when you start hearing What do I need to do to move forward? ...before you even ask for the sale.

If you want to get more prospects to reply to your ads for less advertising dollars and get them to say YES to breathtaking prices...then ADD TO CART, use its contents, and see for yourself.

Empathetic Leadership comes with a requirement to invest time and/or effort to get to know the party you are dealing with. It is not a conduit of assent. Getting to know and learning more of your competitor/prospect/mentee will invariably dictate how strong and long-lasting a relationship you are able to create. This is of paramount importance in developing negotiation skills.

Negotiation requires two to tango and can be used to settle any difference of opinion. In business or public life, whether it is a sales proposal being delivered, a hostage crisis, a training session or other faceoff, the establishment of a bond or trust between two entities involved is essential for achieving a viable solution for both parties.

The establishment of an empathetic relationship does not imply agreement. A zero-sum proposal is not used in an empathetic leader's tool chest. Chris Voss, the acclaimed former FBI negotiator, states that: In business, Tactical Empathy is the world's great hack for influence and for results. Perhaps you may like to learn more.

In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it.

It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing.

Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.

A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out.- Andrus Purde, Founder & CEO, Outfunnel

- -

No matter how great your product is, it's very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go?

Email marketing is one of the highest leverage activities in a SaaS business. It can help:

• increase onboarding and trial conversions;

• reduce churn; and

• grow monthly recurring revenue (MRR).

By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That's the beauty of automation. It's also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:

• product onboarding completion;

• engagement;

• sales; and

• upgrades to annual subscriptions.

We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:

• Investing in more ads;

• Building new features hoping they'll drive engagement;

• Redesigning at the cost of trial and error.

You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.

The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR:

• how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions;

• how to double, triple, or quadruple the performance of every single email you send;

• how to stand out in an increasingly more crowded inbox; and

• how to create processes and structure to systematically grow the performance of an email marketing program.

The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others.

You don't need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.

The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.

- -

The SaaS Email Marketing Playbookwas written for businesses with clear signs of Product-Market Fit, that are:

• selling to consumers or businesses;

• charging monthly or yearly subscription fees;

• generating more than $2k MRR; and

• adding at least 200 email signups per week.

Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.

In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing game.

Discover How To:

• Meet your customers at the digital doorway with a funnel that actually works.
• Harness AI to supercharge your research and copywriting.
• Choose the right CRM to sell more and keep your customers coming back.
• Unlock more profits and scale your business effortlessly with automation.

Effortless Marketing: Learn how software and technology empower your marketing efforts to operate autonomously.

Expand Your Reach: Use campaign automation to grow your audience and boost revenue.

Unlock the Power of AI: See how AI can revolutionize your business and fuel remarkable growth.

Take the guesswork out of marketing and put your business on the fast track to success with No B.S. Guide to Successful Marketing Automation.

Bigger Results with Less Marketing

You keep being told to do more marketing--more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this book, you'll discover:

● Why many existing marketing techniques have stopped working and what to do instead.
● The exact tools and tactics you need to build a devastatingly effective marketing system.
● How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
● How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
● How to create a strong product-market fit so that your target market intensely desires what you have to offer.
● How to do marketing you'll be proud of that works without hype, scams, or pressure.
● How to build a strong brand that creates goodwill and attracts ideal customers.

Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.

Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing.

• Are you ready to start a world-class Substack?
• Are you interested in building your mailing list or paid subscriptions on a platform that gets great organic reach?
• Are you struggling to get noticed in a sea of other publications?

Then How to Build a World Class Substack is perfect for you.

Written by USA Today bestselling author Russell Nohelty and Substack expert Claire Venus, this comprehensive guide dives deep into the strategies and techniques for creating a standout Substack publication. Whether you're a seasoned writer or just starting, this book offers valuable insights into maximizing your impact on Substack.

Learn how to create compelling content, grow your subscriber base, and navigate the unique features of the Substack platform. Russell and Claire share their personal experiences, practical tips, and proven methods to help you build a successful and sustainable publication.

If you're ready to elevate your Substack, engage with your audience, and build a publication that truly shines, turn the page and start your journey to becoming a Substack rockstar. Your path to a world-class Substack begins here and it's full of joy!

New and UPDATED This collection of money making methods includes:

- How to Earn At Least $ 300 Every Month Passive
- How to Earn Over $ 2875 in Three Weeks
- My $ 4764 Secret Revealed

Start earning money by applying these proven methods and money making secrets Serious work involved to make money online with these methods.

Read.
Implement.
Repeat.

The ultimate marketing resource from the world's leading scholars

From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

Readers will also find:

• Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
• Strategies for creating loyal customers and developing personalization at scale
• Strategies for designing effective omni-channel marketing platforms
• Strategies for crafting a successful cross-platform communications campaigns
• Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs

An indispensable resource for any professional expected to contribute to their organization's marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.

Struggling to Convert Leads into Clients? This Book Holds the Answer.

The real estate market is more competitive than ever. If you're tired of chasing leads, wasting time on cold calls, and watching potential clients slip through the cracks, Drip, Drip, Sold is your ultimate game-changer.

This isn't just another marketing book-it's a blueprint for building automated, high-converting drip campaigns that nurture relationships, keep you top-of-mind, and turn leads into lifelong clients on autopilot.

With Drip, Drip, Sold, you'll learn how to:

✔ Automate Your Follow-Ups - Stop losing leads by setting up drip campaigns that engage, educate, and convert.

✔ Save Time & Scale Faster - Leverage email and SMS automation to streamline your communication without lifting a finger.

✔ Master 25 Proven Campaigns - Get plug-and-play templates for everything from new listings to referral requests.

✔ Dominate Your Market - Build trust and stay ahead of competitors with consistent, high-value messaging.

�� You could be one campaign away from your next big sale.

Don't waste another moment struggling with ineffective marketing. Grab your copy of Drip, Drip, Sold today and start closing more deals effortlessly!

A Book That Shows You Exactly How to Evaluate and Operate Your Home-Based Business

Network Marketing Success Blueprint: Your Guide to Thriving in a Home-Based Business is your essential road map to navigate the exciting and potentially lucrative world of network marketing. Authored by network marketing and home-based business expert, Mike Grady, this comprehensive guide takes you on a journey from novice to thriving entrepreneur, providing the insights, strategies, and practical wisdom you need to succeed in a home-based business.

Unlock the secrets of a successful network marketing business as you delve into fundamental principles, proven strategies, and actionable steps. Whether you're a newcomer seeking a solid foundation or a seasoned professional looking to refine your approach, this blueprint offers valuable insights for everyone.

Discover the art of effective communication, relationship building, and team leadership--crucial elements for building a thriving network marketing business. Gain a deep understanding of the psychology behind successful selling and recruiting, empowering you to connect authentically with your audience.

Learn how to leverage technology and social media to expand your reach, attract prospects, and build a dynamic online presence. This book explores innovative marketing techniques and provides practical guidance on utilizing the latest tools to propel your business forward in the digital age.

Emphasizing Mike Grady's extensive expertise and success in the field of network marketing, this blueprint is your comprehensive guide to thriving in the home-based business landscape. The author, drawing from his achievements and experience, shares invaluable insights that transcend company affiliations, making this book a timeless resource for network marketers at any stage of their journey.

This Network Marketing Success Blueprint is more than a guide; it's a dynamic tool that empowers you to build a resilient, thriving network marketing business. Unleash your full potential and redefine your success in the home-based business arena with this invaluable blueprint in your hand.

Testimonials

Mike Grady is a trailblazer and true leader in the MLM arena. The blueprint he has written covers the core of what you need to know and do if you want to build a successful business that will last the test of time! --Cedrick Harris

This book is very concise and informative. It is a great guide for experienced and new network marketers. By the way, I'm a retired army. Thank you for your service. I spent my first four and a half years in the Air Force. --Andy Bearden

This book is a total game changer! Thanks to this guide, I transformed my home-based business, achieving remarkable results and unlocking the keys to thriving in the world of network marketing. A must-read for anyone serious about success in this profession! --Deserie Foley

As someone who's already rocking it in the profession called network marketing, I found this guide to be a fantastic addition to my toolbox. It's packed with insights that have given me new angles and strategies, taking my success to the next level. If you're serious about network marketing and want to start and keep crushing it, you need to get your hands on this. It's a treasure trove of wisdom! -- Michelle VanEtten

In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.