The inspirational bestseller that ignited a movement and asked us to find our WHY

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time--with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way--and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help manage, adapt, and be more successful with communicating. Emotional Intelligence 2.0 delivers a step-by-step guide for increasing your emotional intelligence using the four core EQ skills-self-awareness, self-management, social awareness, and relationship management-to exceed your goals and achieve your fullest potential.

Drs. Bradberry and Greaves developed this revolutionary guide to help people identify their EQ skills, build these skills into strengths, and enjoy consistent performance in the pursuit of important life objectives. This book contains proven strategies to accurately measure and increase emotional intelligence.

Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.
--The Dalai Lama

A fast read with compelling anecdotes and good context in which to understand and improve.--Newsweek

Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ.-- Stephen R. Covey, author, The 7 Habits of Highly Effective People

This book can drastically change the way you think about success...read it twice.-- Patrick Lencioni, author, The Five Dysfunctions of a Team

The newly updated book also includes a new edition of the world's bestselling emotional intelligence test, the Emotional Intelligence Appraisal(R). The assessment results report will show you where your EQ stands today and what you can do to begin improving it immediately. The book edition of the assessment provides you with your overall EQ score, your four core EQ skill scores, suggested EQ strategies to practice, and four Hollywood movie clips which illustrate the four core EQ skills.

For enhanced insights and more detailed results, an upgraded report, with resources, is available for an additional fee, and includes:

Overall EQ score and four core EQ skill scores

Three lowest rated EQ behaviors and three EQ strategies to practice from Emotional Intelligence 2.0

Three highest rated EQ behaviors and three strength strategies to develop skills

Reflection questions

Guidance about how to discuss your assessment results and insights with others

Unlock the secrets to building a values-driven Unicorn Team and revolutionize your leadership approach!

You are a Unicorn. You are inspiring, innovative, and powerful--and your idea has the potential to be the next big thing. But whether it's a product, a service, or a brilliant upgrade that your company could make, you need the right team to make it happen.

Renowned brand strategist and entrepreneur Jen Kem will show you how to identify your Unicorn Leadership Type so that you can build and lead the most collaborative, harmonious, and motivated team of Unicorns to achieve extraordinary results. This values-driven approach to vision, strategy, and mobilization will revolutionize your company culture, enhance employee satisfaction, and drive organizational growth.

This indispensable guide reveals:

• The Unicorn Innovation Model(TM) Pick the best idea to pursue, rally the right people, and make it rapidly happen
• The 9 types of Unicorns: Discover your leadership style and who your team needs to complement each other
• How to achieve Unicorn Energy(TM) Reach the flow state where your team works together fluidly, confidently, and successfully

Human beings make the difference between an idea that goes nowhere and an idea that changes the world. Are you ready to turn your great idea into concrete reality?

Geschrieben von Bestsellerautor Patrick Lencioni (The Five Temptations of a CEO).

The Five Dysfunctions of a Team analysiert, warum Teams häufig leistungsschwach sind und nicht richtig funktionieren.

Lencioni beschreibt die fünf häufigsten Fehlfunktionen von Teams und nennt Möglichkeiten, wie diese zu beseitigen sind.

Die hier vorgestellten Möglichkeiten zur Problemlösung sind ebenso einfach wie bahnbrechend. Sie sind auf alle Unternehmen anwendbar und können sofort in die Praxis umgesetzt werden.

Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video Millenials in the workplace (150+ million views).

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.

In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

The answer became clear during a conversation with a Marine Corps general. Officers eat last, he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.

Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Discover the vital relationship that will take your company from What's next? to We have liftoff!

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term, and realize the company's ultimate goals--likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel--they have the power to reach new heights for virtually any company or organization.

From Jocko Willink, the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics, an updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed all but lost. In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons of self-discipline, mental toughness and self-defense learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

#1 NEW YORK TIMES BESTSELLER - Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead.

Don't miss the five-part Max docuseries Brené Brown: Atlas of the Heart!

ONE OF BLOOMBERG'S BEST BOOKS OF THE YEAR

Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.

When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don't avoid difficult conversations and situations; we lean into vulnerability when it's necessary to do good work.

But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we're choosing not to invest in developing the hearts and minds of leaders at the exact same time as we're scrambling to figure out what we have to offer that machines and AI can't do better and faster. What can we do better? Empathy, connection, and courage, to start.

Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question:

How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture?

In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love.

Brown writes, One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It's learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It's why we're here.

Whether you've read Daring Greatly and Rising Strong or you're new to Brené Brown's work, this book is for anyone who wants to step up and into brave leadership.

Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.

Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

From Gallup: a landmark study of great leaders, teams and the reasons why people follow.

More than a decade ago, Gallup unveiled the results of a landmark 30-year research project that ignited a global conversation on the topic of strengths. Since then, more than 23 million people have taken Gallup's CliftonStrengths (formerly StrengthsFinder) assessment, which forms the core of several books on this topic, including the #1 international bestseller StrengthsFinder 2.0.

In recent years, while continuing to learn more about strengths, Gallup scientists have also been examining decades of data on the topic of leadership. They studied more than 1 million work teams, conducted more than 20,000 in-depth interviews with leaders, and even interviewed more than 10,000 followers around the world to ask exactly why they followed the most important leader in their life.

Gallup reveals the results of this research in Strengths Based Leadership. Based on Gallup's discoveries, the book identifies three keys to being a more effective leader: knowing your strengths and investing in others' strengths, getting people with the right strengths on your team, and understanding and meeting the four basic needs of those who look to you for leadership.

As you read Strengths Based Leadership, you'll hear firsthand accounts from some of the most successful organizational leaders in recent history, from the founder of Teach For America to the president of The Ritz-Carlton, as they discuss how their unique strengths have driven their success. Filled with novel research and actionable ideas, Strengths Based Leadership will give you a new road map for leading people toward a better future.

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

• Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
• The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
• A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
• The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

Some of the key concepts discerned in the study, comments Jim Collins, fly in the face of our modern business culture and will, quite frankly, upset some people.

Perhaps, but who can afford to ignore these findings?

Brian's book inspires both successful individuals and future entrepreneurs, urging them to embrace challenges and pursue growth.
- Wolfgang Puck

• Employees that don't take ownership of their work
• Friction between departments
• Inconsistent results

These are the top challenges that face most businesses today.

These common issues create high turnover and force managers into crisis mode where they're consumed putting out daily fires. Over time, the very nature of the business changes and a new culture emerges; one shaped by the lowest level of acceptable behavior.

Beyond the Hammer approaches these concerns in two highly engaging sections: First, a fictional story of George, a business owner struggling with burnt out employees, high turnover, and frustrated customers. Readers follow George as he discovers five foundational pillars of leadership that have the power to build teams that perform at a high level, consistently.

The second section shifts from storytelling to strategy, providing an actionable path to weaving these 5 pillars into any business, enabling leaders to integrate these principles into their daily operations seamlessly.

Written for managers and leaders alike, Beyond the Hammer offers a simple yet powerful approach to creating a team where everyone is aligned, and properly positioned to win.

Go from being a good manager to an extraordinary leader.

If you read nothing else on leadership, read these 10 articles (featuring What Makes an Effective Executive, by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.

HBR's 10 Must Reads On Leadership will inspire you to:

• Motivate others to excel
• Build your team's self-confidence in others
• Provoke positive change
• Set direction
• Encourage smart risk-taking
• Manage with tough empathy
• Credit others for your success
• Increase self-awareness
• Draw strength from adversity

This collection of best-selling articles includes: featured article What Makes an Effective Executive by Peter F. Drucker, What Makes a Leader? What Leaders Really Do, The Work of Leadership, Why Should Anyone Be Led by You? Crucibles of Leadership, Level 5 Leadership: The Triumph of Humility and Fierce Resolve, Seven Transformations of Leadership, Discovering Your Authentic Leadership, and In Praise of the Incomplete Leader.

Change your habits, change your life. A powerful new way to increase your emotional intelligence.

Emotional Intelligence Habits is a groundbreaking new book from Dr. Travis Bradberry, author of the bestselling Emotional Intelligence 2.0 that has sold millions of copies worldwide. In Emotional Intelligence Habits, Dr. Bradberry, the world's foremost expert on EQ, offers an abundance of practical strategies that will teach you how to form good habits, break bad ones, and master the micro behaviors that will take your EQ to new heights. The book includes a passcode to the updated online edition of the Emotional Intelligence Appraisal(R), which will show you where your EQ stands today and which new habits from the book will help increase your EQ.

By now, emotional intelligence (EQ) needs little introduction--it's no secret that EQ is critical to your success--personally and professionally. But knowing what EQ is and how to use it to improve your life are two very different things. Emotional Intelligence Habits offers a proven framework for increasing your EQ via tiny habits that can yield big results. Step-by-step, you'll learn the key habits that will increase your core EQ skills:

Self-Awareness

Self-Management

Social Awareness

Relationship Management

Dr. Bradberry is known for his ability to turn complicated topics into simple behaviors that you can easily apply to your life and work. He draws on decades of experience and the latest research in psychology and neuroscience to create an easy-to-follow guide for increasing your EQ. He will teach you how to:

overcome a lack of motivation and willpower to form powerful new habits

increase your confidence, likeability, happiness, self-control and mental strength

form strong relationships by mastering conflict, communication, and neutralizing toxic people

beat stress, increase your productivity, and become a great leader

Emotional Intelligence Habits will radically alter how you see yourself and the world around you. Better yet, it will give you the tools you need to rewrite your daily habits and transform yourself as you work to achieve your
goals.

Get your team on the same page with TeamWork.

Do you wish your employees felt more energized and engaged? Would you like them to be on the same page and fully aligned with your goals?

Your business success depends on your ability to align and develop the people who work for you. High-performance teams are built intentionally by leaders who understand the three essential components of growth: alignment, development, and transition.

TeamWork breaks each of these components down into actionable processes, with steps you can take immediately to start making a difference today. Learn how to create teams that work the way you want them to. Then, discover ways to scale those teams, keeping them aligned with your objectives-and with each other-as your business grows.

If you want your teams to excel, TeamWork can fast-track your path to a winning business with a thriving culture.

You'll never see leadership the same way again after reading this book.These fifteen commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our clients. We trust that they will be for you too.Our experience is that unconscious leadership is not sustainable. It won't work for you, your team or your organization in the long term. Unconscious leadership can deliver short term results, but the costs of living and leading unconsciously are great.Fear drives most leaders to make choices that are at odds with healthy relationships, vitality and balance. This fear leaves a toxic residue that won't be as easily tolerated in an increasingly complex business environment.Conscious leadership offers the antidote to fear. These pages contain a comprehensive road map to guide you to shift from fear-based to trust-based leadership. Once you learn and start practicing conscious leadership you'll get results in the form of more energy, clarity, focus and healthier relationships. You'll do more and more of what you are passionate about, and less of what you do out of obligation. You'll have more fun, be happier, experience less drama and be more on purpose. Your team will get results as well. They'll be more collaborative, creative, energized and engaged. They'll solve issues faster, and once resolved the issues won't resurface. Drama and gossip will all but disappear, and the energy and resources that fueled them will be redirected towards innovation and creativity.Any one of these commitments will change your life. All of them together are revolutionary. Leaders who practice the 15 commitments: - End blame and criticism- Speak candidly, openly and honestly, in a way that invites others to do the same- Find their unique genius- Let go of taking everything-especially themselves and their problems-so seriously- Create win for all solutions- Experience a new relationship to time and money where there is always enoughWhat do you need to bring to the table?Be curious.Sounds so simple, and yet in our experience it's a skill few have mastered. Most of us are far more interested in being right and proving it, than we are in learning, growing and shifting out of our old patterns. By default we gravitate towards the familiar. We're asking you to take a chance and explore the unfamiliar. You'll get scared and reactive. We all do. So what? Just stay curious and let us introduce you to a whole new world of leadership.

Use this helpful book to learn about the leadership tools to fuel success, grow your team, and become the visionary you were meant to be.

True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than the boss people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right. And if you have the skill and dedication, you can reach the pinnacle of leadership--where experience will allow you to extend your influence beyond your immediate reach and time for the benefit of others.

The 5 Levels of Leadership are:
1. Position--People follow because they have to.
2. Permission--People follow because they want to.
3. Production--People follow because of what you have done for the organization.
4. People Development--People follow because of what you have done for them personally.
5. Pinnacle--People follow because of who you are and what you represent.

Through humor, in-depth insight, and examples, internationally recognized leadership expert John C. Maxwell describes each of these stages of leadership. He shows you how to master each level and rise up to the next to become a more influential, respected, and successful leader.

Discover the secrets of world-class leadership!

When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.

The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:

• Understanding the ever-evolving needs of customers
• Empowering employees by treating them with the utmost respect
• Anticipating customers' unexpressed needs and concerns
• Developing and conducting an unsurpassed training regimen

Sharing engaging stories from the company's employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.

The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.

NATIONAL BESTSELLER - Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere.

Ambitious and revelatory...10 to 25 offers baffled adults new approaches--and possibly new hope--during some of their families' most difficult years. --The Wall Street Journal

Required reading for anyone who aspires to be a wise influence on the young people they care about. --Angela Duckworth

One of the most fascinating and important books of the past decade...It will change millions of lives. --Carol Dweck

This engaging, data-driven book is filled with practical insights. --Adam Grant

Imagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute--rather than disengaged, outraged, or overwhelmed. That world may be closer than you think. In this book based on cutting edge research, psychologist David Yeager explains how to stop fearing young people's brains and hormones and start harnessing them.

Neuroscientists have discovered that around age ten, puberty spurs the brain to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain, such as humiliation or shame. As a result, young people are subtly reading between the lines of everything we say, trying to interpret the hidden implications of our words to find out if we are disrespecting or honoring them. Surprisingly, this sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults develop an ear for the difference between the right and wrong way to respect young people and avoid frustrating patterns of miscommunication and conflict.

Yeager explains how to adopt what he terms the mentor mindset, which is a leadership style that's attuned to young people's need for status and respect. Anyone can adopt the mentor mindset by following a few highly effective and easy-to-learn practices such as validating young people's perspectives (rather than dismissing them), asking them questions (rather than telling them what to do), being transparent about your beliefs and goals (rather than assuming that they will accurately guess your thoughts), and holding them to high standards (rather than coddling them). Yeager's scientific experiments have shown these practices reduce a wide variety of behavior problems, including school dropout, unhealthy eating, stress, purposelessness, mental health problems, and more.

One of the biggest misconceptions about mentoring is that it takes up too much time. On the contrary, those who use the mentor mindset end up with more time. Through back-and-forth conversations, young people feel empowered, and managers can transfer responsibility to them. Young people in this age group are poised to learn, grow, and accomplish incredible things--if only we can tap into the basic neurobiological systems that drive their motivation and behavior.

An essential read for anyone who interacts with young people, 10 to 25 is a groundbreaking book that offers long-term strategies to help nurture well-adjusted, independent, accomplished young people who contribute to society in positive ways--all while making our own lives easier.

Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations.

Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek's powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we're there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.

As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:

* What if my WHY sounds just like my competitor's?
* Can I have more than one WHY?
* If my work doesn't match my WHY, what should I do?
* What if my team can't agree on our WHY?

Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.

Thank you for joining us as we work together to build a world in which more people start with WHY.

Inspire on!
-- Simon