A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Unstoppable Success: Secrets of Top Earners

Your Ultimate Roadmap to Network Marketing Success

Network Marketing is more than a business-it's a personal transformation journey. In Unstoppable Success, Rob Sperry brings together real-world wisdom, insights, and strategies from the most accomplished leaders in the industry.

This book is your all-access pass to stories, tactics, and lessons from top earners who have mastered the art of resilience, leadership, and growth. From overcoming self-doubt to scaling to six- and seven-figure incomes, the co-authors share actionable strategies and mindset shifts that anyone-from beginner to seasoned professional-can implement.

What you'll discover:

• Battle-Tested Strategies: Learn the habits, routines, and daily income-producing activities (IPAs) that separate the top 1% from everyone else.
• Mindset Transformation: How to conquer rejection, manage stress, and shift from limiting beliefs to unstoppable confidence.
• Leadership Insights: Practical advice on building duplicatable systems, recruiting authentically, and inspiring teams to thrive.
• Real-Life Stories: Relatable journeys of struggle, persistence, and breakthrough success from leaders who started exactly where you are now.

With Coach's Notes sprinkled throughout the book, Rob Sperry serves as your personal guide, highlighting key takeaways and urging you to take action. Whether you're looking to kickstart your journey or level up your current results, Unstoppable Success will inspire you to go all-in on your goals, armed with proven tools and strategies.

Stop waiting. Start building. Success doesn't happen by accident-it happens through intention and action.

Get ready to learn, implement, and achieve your unstoppable success!

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.

Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.

Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to.
It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle.
Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly.
She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world.
In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the 36 Strategies, formulated by Sun Tzu, a famous military strategist, in the fourth century B.C.
Throughout Asia today, business people as well as political figures study Sun Tzu's Art of War and apply its strategies to all their activities, while Americans read The One-Minute Manager and All I Really Need to Know I Learned In Kindergarten. No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means innocent children.
Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia.
With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.

Finalist in the Marketing - Branding category of the Goody Business Book Awards 2024

Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal, worms in Cadbury's chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24-48 hours, chances are you have read about a brand believed to have transgressed in some part of the world. These and other transgressions - real or perceived - plague company brands and, as in the case of the #MeToo movement, human brands, routinely and globally. And they often come with serious consequences: consumer injury, billions of dollars in recovery and restitution, legal nightmares, bankruptcy, and damage to the brand. Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. Consequently, barring the lens of some quick-fix solution, managers lack a precise understanding of how to handle such potentially explosive situations.

Managing Brand Transgressions: 8 Principles to Transform Your Brand presents over 25 case studies of brands like Boeing, Cadbury, Dolce & Gabbana, Fox News, Maggi, Starbucks, Stoli Vodka, and Tylenol in countries such as USA, China, India, UK, Germany, Italy, Japan, and Latvia. Through these real-life stories, the book captures a snapshot of approximately 50 years of company responses to crises - some successful, some not - caused by brand transgressions. Most importantly, it provides managers with a roadmap of eight principles that companies must use to turn transgressions into opportunities and transform their brands from inside out. Thoroughly researched, gripping, and provocative, this book can guide a brand not only through its crisis but prevent it from becoming a dinosaur.

In this book, you will learn from network marketing experts the top tips and strategies to get unstuck in your network marketing business.

Some of the tips and strategies include:

-Overcoming your own self-sabotaging habits

-Setting up your schedule to work a 9-5 while building your network marketing business

-How imposter syndrome is draining you, and how you can get away from it fast

-How to help your team get over the slump and back into sales

-How to come back from burnout

-Setting a strategy to make your next quarter the best yet

In The 21st Century Sales Bible, Dr. Yaniv Zaid--aka Doctor Persuasion--gives clear, unequivocal and universally applicable guidance on mastering the ten commandments of marketing, negotiation, and persuasion.

Here are the ten actions you shall do in order to sell more, maximize your income, build your professional authority and develop your business to create success:

1. Ask and get high prices.

2. Brand yourself as an expert.

3. Motivate people to act.

4. Put yourself at the front.

5. Create a growing community.

6. Market and sell differently.

7. Put people through a persuasion process.

8. Make people talk about you.

9. Provide personal attention.

10. Create confidence and trust.

Economist and attorney Dr. Yaniv Zaid is active as a business consultant to private firms and public organizations. He is recognized worldwide as an expert in the fields of speaking, marketing, sales, negotiation, and persuasion.

In the competitive world of network marketing, mastering the right strategies and learning from the best is key to achieving long-term success. Mastering Network Marketing: Proven Approaches from Greats brings together the collective wisdom of industry leaders who have not only survived but thrived in this fast-paced environment. This book offers a deep dive into the approaches that have driven extraordinary success, providing you with a playbook to elevate your network marketing business.

What You'll Find Inside:

Foundational Principles: Learn the core principles that every successful network marketer must know, including relationship-building, consistent communication, and strategic growth.

Advanced Techniques: Move beyond the basics with advanced strategies that are rarely discussed outside elite circles-designed to take your business to the next level.

Leadership Mastery: Discover how top network marketing leaders build, mentor, and sustain powerful teams, creating a legacy of success and impact.

Adaptation and Growth: In an industry that's constantly evolving, learn how to adapt your strategies to stay ahead of the curve and continue growing, no matter what challenges arise.

Exclusive Insights: Benefit from the personal experiences, challenges, and successes of the industry's top performers, giving you a unique perspective on what it takes to succeed.

Why This Book?

This isn't just another network marketing guide-it's a comprehensive resource filled with actionable insights from those who have reached the pinnacle of success. Whether you're looking to break through to the next level, build a more resilient team, or simply gain the edge in a competitive market, this book is your roadmap to success.

Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.

Taking a holistic approach to the subject, this textbook includes chapters on global communications, cultural convergence and divergence and production considerations. There are discussions of standardization vs differentiation, cultural universals, brand equity and the encoding of marketing messaging. Crucially, it explores these topics from multiple stakeholder perspectives, providing further insight into how theories, when used in practice, may have different implications.

Ethical considerations of marketing internationally are covered extensively, alongside important theoretical debates and critiques to support critical thinking. Global Marketing includes pedagogical features such as learning outcomes, end of chapter exercise questions and activities for students. There are real-world examples throughout from companies such as Disneyland, Guinness and Kinder, helping students to apply theoretical content within professional practice. It is supported by online resources of PowerPoint slides, multiple choice questions and videos.

This textbook is ideal for undergraduate students taking modules on Global Marketing as part of their degrees.

Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, exposing learners to real-world business scenarios.

The workbook is organized into three units, covering global considerations in business, global management, and global marketing. Each unit dives into specific topics such as corporate social responsibility, ethics, supply chain management, brand identity, and the intricate balance between risk and reward in international markets. Operational efficiency, cryptocurrency, human resources, entrepreneurship, and more are covered.

Global Business and Marketing Strategy serves as both a textbook and workbook, rendering it an exemplary resource for courses and programs in international business. It is particularly valuable for courses that emphasize applied learning, strategic thinking, and hands-on experience with complex, contemporary business challenges.

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.

Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.

Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

Building Successful Partner Channels is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002, there is no doubt that the value of our channel partner ecosystem heavily influenced the price they paid. I can think of no one better suited than Hans Peter to write a book titled Building Successful Partner Channels.

Preben Damgaard, Co-founder and CEO of Navision

Predictable growth and market leadership through independent channel partners are in the minds of the software industry CEO and sales executive. However, it is rarely achieved. With Building Successful Partner Channels, Hans Peter Bech provides a great tactical approach toward reaching this goal.

Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway

Hans Peter Bech has been at the forefront of developing indirect channels in the software industry for more than three decades, and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry.

Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey

Building Successful Partner Channels provides a powerful, practical approach to building a solid network of independent channel partners to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach.

Toke Kruse, Founder and CEO at Billy, San Francisco, USA

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a brand love model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times.

Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a brand love model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times.

Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

Learn the ins and outs of conducting business in South Korea.

South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and Korean Wave films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world.

With just a fraction of Japan's land area, less than half its population, and no natural resources--how have Korean companies managed to conquer the world in such a short period of time? What is the secret sauce of Korean business practices and companies that make them so successful?

To find out, readers need more than statistics and company profiles. Learning the basics of Korean culture, about Korean social etiquette and Korean business culture, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them--whether in Korea or elsewhere. The Korean Way in Business is a must-read for business professionals who wish to know the secrets underlying the commercial practices and business success of modern-day Koreans.

An insider reveals what can--and does--go wrong when companies shift production to China

In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade--the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs. U.S. importers don't stand a chance, Midler explains, against savvy Chinese suppliers who feel they have little to lose by placing consumer safety at risk for the sake of greater profit. This is a lively and impassioned personal account, a collection of true stories, told by an American who has worked in the country for close to two decades. Poorly Made in China touches on a number of issues that affect us all.

The Art of Propaganda: Mastering the Techniques of Persuasion is a comprehensive guide to understanding the different types of propaganda and how they are used to influence individuals and groups. This book covers the history of propaganda from ancient times to modern-day propaganda techniques. It explores the different types of propaganda, including emotional appeals, fear tactics, and logical arguments. It is a valuable resource for anyone interested in understanding the power of propaganda with its impact on society.

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics--each one an expert in his or her field.

With the proven techniques of Strategic Digital Marketing, you'll be able to:

• Plan, strategize, and implement a complete marketing campaign that best suits you and your company.
• Use social media like Facebook and Twitter to not only engage your target audience, but get real results.
• Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more.
• Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI).
• Reshape your management framework and redesign your company for digital-era growth, functionality, and success.

These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You'll discover the 10 traits of digital leadership, the six habitsof highly-successful firms, and the one true goal of digital marketing. You'll read first-hand accounts of social media in action--and follow real-world case studies of the hottest companies trending today. You'll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.

Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Is your Etsy shop getting lost in the crowd? It won't be found on its own...

Running your own business, from the comfort of your own home, is easier than ever before.

More and more people are finding out that it's possible to make money doing what you love, and it seems like new businesses are a dime a dozen.

Over 60 million items are listed on Etsy--so how do you ensure that customers are buying yours?

You can have the perfect product and most unique storefront, but if your audience isn't aware of your business, then you'll never get it off the ground.

Just as important as your passion is your ability to market it.

But effective marketing means more than paying for a few advertisements and hoping that the right people will see them.

A business pro knows that in the world of social media, there are huge opportunities to use the system to your advantage.

Navigating the confusing terminology of marketing can seem overwhelming: What is an SEO? How can you achieve peak engagement?

There's no need to go through it alone, as laura Smith has compiled the key steps you need to take to build a business that won't just thrive in the present, but continue upleveling in the future.

In Etsy Marketing: How to Promote Your Business, Manage SEO, and Maintain a Lifelong Store, here is just a fraction of what you will discover:

• Everything you need to know from A to Z about creating a cohesive brand that will catch (and hold ) customers' attention
• The practice that can bring you 20x the traffic opportunity when compared to paid advertising, and how to started with it yourself
• Tips on how to identify your ideal customer, and then actually reach that customer with your advertisements
• The 6 key factors that will boost your SEO and make search engines your new best friend
• Why it's vital to have a multi-platform presence for your business if you're in it for the long-run
• The surprising marketing trick most business owners aren't taking advantage of that you can today
• Crucial advice on how to maintain a work-life balance when working for yourself so that you actually feel a difference between weekdays and weekend

And much more.

You don't have to be a business whiz to take your Etsy store from a hobby to a thriving personal business. There's also no need to hire a marketing coach to learn the skills you need to create a strong, memorable brand.

All you need is a passion for what you sell, the motivation to learn what it takes to thrive, as well as this unbeatable guide to put your dreams into action.

If you're ready to master the art of selling your Etsy creations, then scroll up and click the Add to Cart button right now.