You want to open a fashion truck?
Here's how
You want open a boutique?
This is the book for you
And most importantly, are you trying to decide between a fashion truck and a boutique?
Read this book and get all the information you need to make the right decision for you.
Written by the award winning owner of The Fashion Truck, Emily Benson, The Ultimate Boutique Handbook is a comprehensive, easy to follow guide of how to open a boutique of your own. Ms. Benson's 12+ years of experience in the retail world will be passed on to you through stories and advice on how to deal with the ups and downs in the start up and operation of your boutique. This is the only book in the world that will give you the full details on how to open a mobile retail shop, from build out to scheduling. After reading this guide, you'll have the knowledge and the confidence to build the store of your dreams
The Ultimate Boutique Handbook includes:
- How to define your target market
- How to select a location that works for your boutique
- What to consider in deciding between a brick and mortar store or mobile boutique
- What and where to purchase products for your boutique
- How to make the most money on the products you sell
- Budgets for startup and ongoing costs
- How to set your business up with insurance and credit card processing
- Developing a professional brand image for your boutique
- Fixture layouts for both brick and mortar and mobile boutiques
- Insider tips on designing your fashion truck
- Plan a opening event & get press for your boutique
- Operating your fashion truck- getting permits, power and building a schedule
- Resource guide with all the websites you need to get started FAST
There is a tradition of shopkeeping, a tradition of codes, etiquette, and customs. For the most part, it is an oral history, passed along, person to person. You learn to be a retailer--not by going to college, but by going to work. You learn from people who have learned how to run a shop. [from the Introduction]
For more than four decades, Peter Miller has run a design bookshop that shares his name in Seattle. He has also written three of his own books, manuals about cooking and about food and about eating together. In this love letter to his day job, Miller writes for the first time about his other love: shopkeeping. Miller crafts stories from the bookshop floor with wry humor and skillful storytelling. Readers are taken on a shopkeeping journey and will come to understand along the way that small shops characterize our towns and cities, making them unique, special, and worth visiting and living near. This essay collection is for shop lovers everywhere and captures the art and heart of running a local shop treasured by the community that surrounds it. By the end, you can't help wanting to own a shop.If you are struggling ... If you feel as if you and your team are working hard but you are not getting the results you want, you will find hundreds of specific things you can do today to WIN in retail. Throughout the book, look for WIN Today to find those immediate actions you can take to improve your business and win over customers. WIN Today elements act like a retail coach urging you to take steps to improve your retail business.
This book helps every retailer and small business owner focus on what really matters.
This book is for you if you:
It is what has been needed in the retail world: A real world guide based on real experience
As retail technology spending skyrockets, customer satisfaction with retailers declines. ...Maybe the reason is that the real magic of retail doesn't come from a software program.
Flora Delaney, retail expert and consultant with experience across the globe helping retailers fix their operations, says retail success comes from just 7 Timeless Principles.
I'm tired of people telling us retail is dead - it is as much a part of our world and culture as ever. When retailersfocus on the 7 Timeless Principles it is a WIN for eveyone - includding their shoppers and their bottom line.
At the insistence of past clients, Flora has documented what the best retailers know and how everyday retail employees, department heads and store managers can make their store more profitable as well as a more fun place to work and shop.
Like Good to Great and The One Minute Manager, store leaders across every channel are sure to turn to this essential book again and again to answer questions and solve problems. Flora's optimism, easy-to-understand approach and humor energizes senior managers, business owners and casual staff members to make changes to improve their store.
About the Author: Flora Delaney is a former retail merchandising executive with over 25 year of experience working for brands as large as Best Buy (US) and Ahold (Europe) and as small as single-store boutiques. As a consultant, she travels the world to help retailers re-discover what makes them successful. She works with store leaders to reinvent their customer experience and create loyal customers and profitability. Her clients include Target, Whole Foods, PetSmart, The Good Guys (Australia), A.S. Watsons (Hong Kong + UK), Family Dollar, Dell, Petco, Sears, and many small chains and nice shops. She is a sought-after speaker at trade events and retail meetings.
When will you get a real career? When will you stop working nights and weekends? When do you plan to use your college degree? If you work in retail, these are questions you often hear.
Does this make you feel like the career you love was all just an accident? You're not alone. The retail industry employs millions, yet most people don't end up there by design.
Ron Thurston wrote Retail Pride as an indispensable guide for every retail employee, manager, and multi-store leader looking to accelerate their potential and grow their career. It's filled with straightforward, practical tips for developing your talents, connecting with customers, and building your leadership skills.
Based on more than twenty-five years of Ron's retail leadership experience, you'll discover a sense of belonging in the words of someone who has been a champion for the industry and shares your journey.
- The practical guide for your own chocolate shop
- Following the success of The Chocolatier's Kitchen ISBN 9789401473385
- The Chocolatier's Shop + The Chocolatier's Kitchen = the toolbox for the true food professional (pastry chefs, chocolatiers, bakers chefs)
- With testimonials from chocolatiers worldwide
- Callebaut is the number one reference in chocolate
If you are a true chocolate professional, then The Chocolatier's Shop is your professional bible. In this book you will find answers to all questions to start or grow your chocolate shop: How do I build or further expand my brand? Which products do I include in my range? How do I deal with staff and customers? Which tools do I absolutely need? How do I manage my stock?
When you opened your retail store, the focus was on inventory, social media and gaining an audience of customers who wanted to buy from you. The drive you had got you to now, a moment in your business journey where everything is starting to work out as you imagined. Well, kind of.
The mechanics of the retail business are going well. But, you're exhausted, constantly worried about money and spending time on work that should be with your family. None of this was part of your plan.
It's time to make some Mindset Moves!
The Retail Mindset Method, outlined in this book, has a pretty simple promise. When you work on your mindset, you will:
In this book, I'm going to walk you through the exact steps that I've taught hundreds of clients and students. I'll tell you about their successes, failures, challenges and triumphs in the hope that you'll see yourself in their stories. My intention is that you will use the lessons and methods to improve your life so that you can have a thriving retail business, one you are thrilled to get up and run every single day you're open.
By the end of reading and implementing what's in this book, I hope that you will learn to love your business and yourself.
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is a brisk and thought-provoking anatomy of shopping in the 21st century (Kirkus Reviews).
The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines: In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products.The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.
Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.
Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding for more video. Just reading about a product, service, or company will no longer do the trick. Today, they must see it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start showing it moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
For over a century, the J.L. Hudson's Department Store was more than just a store - it was a Detroit icon and a world-class cultural treasure.
At 25 stories, Hudson's was the world's tallest department store, and was at one time home to the most exceptional offerings in shopping, dining, services, and entertainment. The store prided itself on stocking everything from grand pianos to spools of thread. In addition to regular department store fare, the original Hudson's store featured an auditorium, a circulating library, dining rooms, barber shops, a photo studio, holiday exhibits, a magnificent place called Toytown, and the world's largest American flag. As a legendary symbol of urban and entrepreneurial American history, the J.L. Hudson's Department Store earned a permanent place in Detroit's collective memory. Although the big store no longer graces Woodward Avenue, its legacy lives on in the hearts and minds of generations, and in the remarkable photographs that preserve its reign.