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Developing and delivering presentations is typically challenging for technical professionals-i.e., engineers, data scientists, etc.-because they struggle with what to say about their work (the story) and how to say it (the telling). If they can't communicate their work in a relatable way, their work loses recognition and they miss out on top projects while hitting a career plateau.
In Luminary: Master the Art and Science of Storytelling, certified executive coach and CEO of an award-winning leadership development firm, Jack Griffin, solves these pain points by guiding technical professionals on how to create and deliver effective presentations in all settings, from virtual team meetings to in-person industry conferences.
This conversational, easy-to-follow book uses real-life use cases from Jack's top clients (Amazon, Meta, Genentech, etc) to provide an all-inclusive guide to improve skills, increase impact, and ditch the frustration of solving the same old problems.
Luminary includes:
TED Talks are different from tech talks. With Luminary, you will learn tips to overcome the pain of technical presentations, and most importantly, do more of the work you love.
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice.
The book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals.
Industry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data.
The book's engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. By blending storytelling and practical advice, the book succeeds in demystifying the intricate world of attention economics.
This book is a must-read for marketing professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the future of the attention economy. In doing so, it becomes an invaluable resource for anyone navigating the challenges and opportunities of today's marketing world.
Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the office, get from behind the computer, and interact with people face-to-face. There is an art and process to engaging with your community--a group of people with shared commonality. This book serves as a primer for how the public and private sectors can interact with their customers and constituents in an authentic, equitable, and intentional manner.
In Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line, MaKara Rumley takes the reader through the process of effective community engagement. She sets the stage for why community engagement remains an invaluable tool when it comes to managing headline risk, maintaining project timelines, and ensuring good will. With Modern-Day Strategies for Community Engagement as a guide, the reader will engender confidence in their ability to implement measurable strategies and communicate using plain language that will resonate with their prioritized audience.
Are you an aspiring filmmaker with big dreams but limited resources?
Do you want to turn your passion for storytelling into a profitable venture?
Look no further, because this book is tailor-made for you.
Forget about generic how-to guides that promise the world but deliver little more than empty advice. What I offer is a battle-tested blueprint for success in the film industry. I'm not here to teach you how to cut corners and make cheap movies; I'm here to show you a strategic investment approach that will pave the way for your future cinematic endeavors.
In this book, I pull back the curtain on how I turned a shoestring budget of $6,000 into a lucrative film venture with guaranteed returns. I reveal the precise steps I took to tap into a specific platform with a devoted audience that enabled me to fund my dreams. Every insight I share is gleaned from firsthand experience-years of trial and error, relentless hustle and, ultimately, significant success.
Synergy of Influence is a provocative and educational read for all audiences.
Synergy of Influence, authored by Chief Schmaderer, the Major City Police Chief of Omaha, NE, with the second longest tenure in a single major city, is a groundbreaking and insightful book. Inspired by the need for modern-day teaching in leadership, policing and media, and in collaboration with the University of Nebraska at Omaha's School of Criminology and Criminal Justice, this unique read delves deep into the intricate decision-making processes that guide police leadership. The book particularly explores the challenges and influences posed by modern-day media.
The book uses real-world tragedies as case studies, allowing readers to follow critical incidents from inception to resolution. Through these examples, Chief Schmaderer offers rare insights into the strategic planning, accountability, and transparency that are vital in today's society. The book provides a candid and personal glimpse into the inner workings of a major metropolitan police department, making it a valuable resource for police executive staff, academics, and students alike.
Chief Schmaderer's approach to sensitive law enforcement issues, detailed in this book, sheds light on the complex media strategies employed in policing. The narrative covers a wide range of topics, including national incidents involving serial killers, active shooters, in-custody deaths, police corruption scandals, civil unrest, and high-profile child murders. These real-life cases offer readers unprecedented access to never-before-revealed facts, making for a compelling and educational experience.
Synergy of Influence is organized into 12 chapters, each of which can be read independently, allowing readers to choose the topics that interest them most. Chapters explore themes such as media strategy, race, and a serial killer case study that demonstrates the chess match played with the media to catch the killer.
The never seen before photos and personal dialogue of the chief, alone, make for a fascinating read, leaving the reader with
a deeper essence of the gravity of these traumatizing national events.
Synergy of Influence appeals to a diverse audience, including readers interested in provocative learning, true crime, government and private sector leaders, and students of communication, criminal justice, leadership, racial understanding, and journalism.
More than just a chronicle of Chief Schmaderer's remarkable career, this book is an indispensable resource for understanding the evolving dynamics of law enforcement in the 21st century. It offers a window into the strategic thinking and leadership required to manage critical events, and a major metropolitan police department in an era of complex challenges and rapid change.
Chief Schmaderer's insights and experiences are sure to enlighten and inspire criminal justice practitioners, scholars, and students, making significant contributions to the future of policing strategy and community relations.
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.
This textbook provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating awareness and critical reflection of ethical issues. In each chapter, the authors examine case studies spanning several continents and geopolitical and cultural contexts. To provide a framework for analyzing the cases and exploring the steps in moral reasoning, the book introduces the Potter Box, a powerful tool for moral analysis. Focusing on a wide range of ethical issues faced by media practitioners and news organizations, the cases in this new twelfth edition include the most prominent concerns in journalism, broadcasting, advertising, public relations, and entertainment today. It explores new topics such as the use of ChatGPT in newsrooms, the privacy implications of biometric technologies, the role of public relations in political campaigns, and advertisers' approach to sustainability and climate change.
This core textbook is ideal for classes in media and communication ethics, journalism, public relations, advertising, entertainment media, and popular culture.
Online instructor and student resources, including video introductions to each chapter, PowerPoint slides, sample discussion and exam questions, and links to further resources, are available at www.routledgelearning.com/mediaethics.
Once upon a time, companies stayed out of social justice and diversity, equity, and inclusion (DEI) situations. Today, customers and employees expect to be seen, heard, and valued. They expect businesses and their leaders to be transparent about DEI efforts, take a stand on social justice issues, and demonstrate how they're making the world a better place. Misalignment between what a company says and what it actually does destroys credibility and leads to a host of other consequences, including brand reputation damage, high attrition, difficulty attracting talent, lawsuits, boycotts, loss of market share, and more.
DEI and social justice communications is a new and required skill set for communicators. The key to success is to embed them in your processes from the very beginning. We must acknowledge unconscious bias and learn to think and act beyond ourselves and our own limited experiences.
In this second edition, Stovall and Clark help organizations answer the why, what, when, and how to communicate DEI and social justice subjects. Building off their previous work, Stovall and Clark expand their DEPTH model, a framework and practical tool to help companies craft DEI and social justice and communications aligned with their mission, vision, and values - consistently, proactively, and in ways that are powerful rather than performative.
DEI touches every part of the organization beyond communications, from marketing to sales, human resources to technology. Social justice is no longer something that happens 'out there, somewhere.' In this groundbreaking book, Stovall and Clark lay out the elements of a DEI and social justice communications strategy and a roadmap that will help your organization effectively use a DEI lens to inform all of its work and interactions. The business world has the best potential to usher in change that's long overdue - and now is the time to do it.
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different tools split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish-just like a dim sum meal.
Work of Fiction: Making a Living from Writing in the UK explores the lived experiences of fiction writers in the UK and how they make a living. Based on a substantial body of interviews with a range of fiction writers, it considers the ways that writers think about and talk about writing as work and how 'discourses of writing' operate to support or undermine them as cultural workers. It argues that discourses of love, luck, magic, and 'being a writer' function in complex ways to position writers in enchanted and elevated spaces which both nurture their practice and undermine their status as remunerated workers in the creative sector.
The book shows how the positives and negatives of often precarious cultural work are played out for fiction writers. It has implications for writers in the ways that they think about and talk about themselves as workers, and how the publishing industry values their contributions.