A big favorite among investors these days.--The New York Times

Outstanding.--Jason Zweig, The Wall Street Journal

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?

Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?

Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say I'm not sure in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.

By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:

- the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

Discover the landmark book about the power of first impressions that has revolutionized the way we understand intuition and decision making, from #1 bestselling author Malcolm Gladwell.

In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he transforms the way we understand the world within.

The business landscape is shifting. At one time, the profit-first model drove strategic decision-making. Now business leaders are struggling with disengaged employees, unclear plans, and lack of purpose. It's time to take a step back, get down to the heart of your organization's mission, and lead with purpose.

In Purposeful Performance, business-strategy consultant and coach Jonathan Stanley gives business owners the key to developing a sense of purpose and meaning within and beyond their organization. Jonathan distills decades of experience as a business owner and CEO into a powerful framework that simplifies strategic planning into just eight slides. The Infinite Loop of Connection is a proven strategic plan that helps leaders define and create meaningful experiences for their employees, customers, and community. By aligning their teams around an authentic purpose and expressing their values, readers will learn how to unleash the full potential of their organizations.

In this book, you'll discover:

Why the most successful businesses are those that operate with a clear, purpose-driven strategy.The 8-slide strategic plan that simplifies execution and alignment and deeply reflects your mission to drive societal impact.How to create a workplace where every team member is motivated by a shared sense of purpose, vastly improving productivity and satisfaction.Strategies for attracting customers who align with your values and purpose, including how to avoid the mistake of focusing on features over feeling.Tools for measuring and communicating the positive impact your business is making.

If you want to stand out, focus on showing care with an understanding of the advantages of being more human. Combining powerful insights on engagement, customer experience, and social impact into a cohesive approach that is accessible to leaders of small to medium-sized companies, Purposeful Performance is the guide to transform your business-and maybe the world around you. Ensure your next business move is fueled by meaning, and create a legacy that goes beyond the bottom line.

Every big project--whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood café--requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers?

Jake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. Click introduces the Foundation Sprint--a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.

Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you.

An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein

More than 2 million copies sold

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 nudge units in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful choice architecture--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the final edition. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and sludge (paperwork and other nuisances we don't want, and that keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!

Tackle complex situations with critical thinking.

You're facing a problem at work. There are many ways you can approach the situation, but each comes with its own pros and cons. How do you sort through all the information so that you know you're taking the right path?

The answer is in how you think. The HBR Guide to Critical Thinking will help you navigate your most challenging issues, from difficult problems to tough decisions to complex scenarios. By carefully observing the situation, gathering information, inviting other perspectives, and analyzing what's in front of you, you can move forward with confidence while building this crucial leadership skill.

You'll learn how to:

• Question your assumptions
• Keep an open mind to opposing viewpoints
• Sidestep cognitive biases
• Use data--when appropriate
• Grow comfortable with ambiguity
• Find innovative and creative solutions

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Entertaining . . . There are lessons here for managers of all stripes.--The Economist

A BEST BOOK OF THE YEAR: Economist, Financial Times, CEO Magazine, Morningstar
Finalist for the Porchlight Business Book Award, the Financial Times and Schroders Business Book of the Year Award, and the Inc. Non-Obvious Book Award

Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York's skyline in twenty-one months, or how Apple's iPod went from a project with a single employee to a product launch in eleven months.

These are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston's Big Dig? Almost every sizeable city in the world has such a fiasco in its backyard. In fact, no less than 92% of megaprojects come in over budget or over schedule, or both. The cost of California's high-speed rail project soared from $33 billion to $100 billon--and won't even go where promised. More modest endeavors, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly stall out. But why do some projects fail?

Understanding what distinguishes the triumphs from the failures has been the life's work of Oxford professor Bent Flyvbjerg, dubbed the world's leading megaproject expert. In How Big Things Get Done, he identifies the errors in judgment and decision-making that lead projects, both big and small, to fail, and the research-based principles that will make you succeed with yours. For example:

- Understand your odds. If you don't know them, you won't win.
- Plan slow, act fast. Getting to the action quick feels right. But it's wrong.
- Think right to left. Start with your goal, then identify the steps to get there.
- Find your Lego. Big is best built from small.
- Be a team maker. You won't succeed without an us.
- Master the unknown unknowns. Most think they can't, so they fail. Flyvbjerg shows how you can.
- Know that your biggest risk is you.

Full of vivid examples ranging from the building of the Sydney Opera House, to the making of Pixar blockbusters, to a home renovation in Brooklyn gone awry, How Big Things Get Done reveals how to get any ambitious project done--on time and on budget.

Unlock Your Potential: The Four Keys to Staying Tuned-In to Life.

Like cars and like music, you can get out of tune from life's disruptions and trials. Kevin Cramton, a working-class Motown kid who rose to become a global CEO, shares his hard-won wisdom in this inspiring book that's part leadership guide, part cultural odyssey.

From the gritty streets of Detroit to the boardrooms of Tokyo, the boulevards of Paris, and beyond, Cramton's journey is a masterclass in adapting to new environments while staying true to your core values. With the accelerated pace of change and the potential impact of Artificial Intelligence (AI) on our lives, this book provides insights into key enablers to successfully adapt and navigate the world around you. With humor, heart, and a soundtrack of Motown classics, Cramton reveals the four essential keys to staying tuned in and achieving your dreams:

1. Find Points of Connection: Build lasting relationships that fuel your growth
2. Pursue Alignment: Discover where your talents meet the world's needs
3. Take Smart Risks: Embrace calculated challenges that stretch your abilities
4. Be a Player: Actively engage in life, don't just watch from the sidelines

For anyone who loves great stories, young leaders gathering guidance, or seasoned executives looking for fresh inspiration, Tuned offers practical strategies to help you navigate life's challenges and complexities. Cramton's unique perspective-forged in the crucible of Detroit's neighborhoods and auto industry while honed across global cultures-provides a roadmap for personal and professional success in our rapidly changing world.

Get ready to learn some uniquely helpful how-to's:

● Understand how to make genuine connections across cultures and backgrounds

● Align your skills and passions with impactful work

● Take smart risks that propel your career and life forward

● Be fully engaged in your life and make a lasting difference

Packed with vivid anecdotes, hard-earned insights, and timeless wisdom, Tuned will inspire you to harmonize your talents, experiences, and aspirations to successfully pursue your dreams and live a well-tuned life.

The business landscape is shifting. At one time, the profit-first model drove strategic decision-making. Now business leaders are struggling with disengaged employees, unclear plans, and lack of purpose. It's time to take a step back, get down to the heart of your organization's mission, and lead with purpose.

In Purposeful Performance, business-strategy consultant and coach Jonathan Stanley gives business owners the key to developing a sense of purpose and meaning within and beyond their organization. Jonathan distills decades of experience as a business owner and CEO into a powerful framework that simplifies strategic planning into just eight slides. The Infinite Loop of Connection is a proven strategic plan that helps leaders define and create meaningful experiences for their employees, customers, and community. By aligning their teams around an authentic purpose and expressing their values, readers will learn how to unleash the full potential of their organizations.

In this book, you'll discover:

Why the most successful businesses are those that operate with a clear, purpose-driven strategy.The 8-slide strategic plan that simplifies execution and alignment and deeply reflects your mission to drive societal impact.How to create a workplace where every team member is motivated by a shared sense of purpose, vastly improving productivity and satisfaction.Strategies for attracting customers who align with your values and purpose, including how to avoid the mistake of focusing on features over feeling.Tools for measuring and communicating the positive impact your business is making.

If you want to stand out, focus on showing care with an understanding of the advantages of being more human. Combining powerful insights on engagement, customer experience, and social impact into a cohesive approach that is accessible to leaders of small to medium-sized companies, Purposeful Performance is the guide to transform your business-and maybe the world around you. Ensure your next business move is fueled by meaning, and create a legacy that goes beyond the bottom line.

Few things will change your trajectory in life or business as much as learning to think clearly. Yet few of us recognize opportunities to think in the first place.

You might believe you're thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won't be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek--love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

Clear Thinking gives you the tools to recognize the moments that have the potential to transform your trajectory, and reshape how you navigate the critical space between stimulus and response. As Parrish shows, we may imagine we are the protagonists in the story of our lives. But the sad truth is, most of us run on autopilot. Our behavioral defaults, groomed by biology, evolution, and culture, are primed to run the show for us if we don't intervene. At our worst, we react to events without reasoning, not even realizing that we've missed an opportunity to think at all. At our best, we recognize these moments for what they are, and apply the full capacity of our reasoning and rationality to them.

Through stories, mental models, and more, Parrish offers the missing link between behavioral science and real-life outcomes. The result is a must-have manual for optimizing decision-making, gaining competitive advantage, and living a more intentional life.

Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn't working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist in relationships or careers that no longer serve us. Why? According to Annie Duke, in the face of tough decisions, we're terrible quitters. And that is significantly holding us back.

In Quit, Duke teaches you how to get good at quitting. Drawing on stories from elite athletes like Mount Everest climbers, founders of leading companies like Stewart Butterfield, the CEO of Slack, and top entertainers like Dave Chappelle, Duke explains why quitting is integral to success, as well as strategies for determining when to hold em, and when to fold em, that will save you time, energy, and money. You'll learn:

Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?

This updated edition of the international bestseller distills into a single volume the fifty best decision-making models used in MBA courses, and elsewhere, that will help you tackle these important questions. In minutes you can become conversant with:

The Long Tail - The Maslow Pyramids - SWOT Analysis - The Rubber Band Model - The Prisoner's Dilemma - Cognitive Dissonance - The Eisenhower Matrix - Conflict Resolution - Flow - The Personal Potential Trap - and many more.

Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone's business idea, or get to know yourself better, this unique guide--bursting with useful visual tools--will help you simplify any problem and make the best decision.

This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you.

Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models-representations of how something works that can scale onto other fields.

Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back.

The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results.

Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity.

This book will teach you how to:

• Avoid blind spots when looking at problems.
• Find non-obvious solutions.
• Anticipate and achieve desired outcomes.
• Play to your strengths, avoid your weaknesses,

The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, How could I change someone's mind? they ask a different question: Why haven't they changed already? What's stopping them?

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

The fourth and final installment in the timeless Great Mental Models series.

Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models-representations of how something works that can scale onto other fields.

Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back.

Volume 4 of The Great Mental Models series delves into the realms of economics and art, presenting more than twenty-four valuable ideas with clear language and style. This book equips you with an understanding of the dynamics shaping our world. It will teach you strategies to leverage these principles and give you a significant edge in the aspects of life you value most.

Some of the mental models covered in this book include:

• Creative destruction New innovations must sometimes come at the cost of maintaining the status quo.
• Representation The depiction of an idea can be visual, but it can also rely on symbols or other ideas.
• Genre Creative expressions tend to be grouped according to socially constructed norms; while a work can play with or bend genre, it can't exist outside of genre.

THE #2 WALL STREET JOURNAL BESTSELLER

Based on a career of making high-stakes, split-second decisions as a U.S. fighter pilot, The Art of Clear Thinking teaches readers to apply Hasard Lee's combat-tested techniques in everyday life.

The training to become a fighter pilot is among the most competitive and difficult in the world with fewer than one in a thousand succeeding. Pushing a cutting-edge jet to its limits at over 1,000 mph means that every split-second decision can have catastrophic consequences. This extreme environment has forged a group of warriors who for the last fifty years have been considered at the apex of decision-making theory and practice.

In The Art of Clear Thinking, Hasard Lee distills what he's learned during his career flying some of the Air Force's most advanced aircraft. With gripping firsthand accounts from his time as a fighter pilot and fascinating turning points throughout history, Hasard reveals powerful decision-making principles that can be used in business and in life, including:

- HOW TO LEARN BETTER AND FASTER
- CULTIVATING MENTAL TOUGHNESS
- DEVELOPING THE SKILLS TO QUICKLY ASSESS, CHOOSE, AND EXECUTE
- AND MUCH, MUCH MORE

Hasard has used and taught these techniques across the full spectrum of human endeavors and proven their effectiveness in both the cockpit and the boardroom. Those who have already benefited include CEO's, astronauts, CIA agents, students, parents, and many others. The Art of Clear Thinking is a book that will change how you interact with the world around you.

Good news for today's business leaders. And tomorrow's...

Success in both your business and personal lives is possible. You don't have to choose one over the other. Leading to Thrive shows you how.

Klaus Kleinfeld draws on decades of global business experience from large scale to startups across a wide range of industries. He reveals how to win both the Outer Game of business success and the Inner Game of personal fulfillment.

Leading to Thrive charts a transformative path of preserving and recovering your energy, achieving balance, and finding true purpose and meaning. It then goes into showing how to build an inspiring vision, create competitive advantages, and develop world-class teams.

Filled with real-world advice from one of the world's most experienced business practitioners, Leading to Thrive is a must-read for every business leader aiming for sustained success in business and in life.

Shift Your Pricing Strategy from Guesswork to Framework

There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail.

Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into the pages of this book. What he found out is that pricing, like great music, is all about finding what works for you. You'll learn how to:

• Lay the groundwork for value-based pricing
• Learn the right (and the wrong) way to monetize
• Understand why most pricing efforts fail
• Master the art of packaging
• Get better at pricing over time

Paired with interviews with experienced SaaS veterans and visualized through the music that moved a generation, the lessons, strategies, and framework in these pages will have you seeing recurring revenue, gain customers that rave about you, and net retention that's unparalleled even in a crowded market. It's the only pricing playlist you'll ever need.

In this startling book, physiologist and former Wall Street trader John Coates vividly illustrates what happens to your body when you engage in risk taking. You transform into a different person, a change Coates refers to as the hour between dog and wolf. He tells a gripping story of a group of traders caught in a bull market and then a crash. As the excitement builds he takes us inside the traders' bodies to see the biology of risk taking at work, a biology shared by athletes, politicians, soldiers - anyone who ventures beyond their safety zone.

Coates also discusses how men and women excel at different types of risk; how the stress of failure damages our health; and how we can train our bodies so that they help rather than hinder our risk taking. Revealing the biology behind bubbles and crashes, The Hour Between Dog and Wolf sheds new and surprising light on issues that affect us all.