The heady optimism of the Internet's early days has turned dark. Surveillance capitalism has deepened inequality, sown societal chaos, and undermined democracy.

The fight for a human future has never been more urgent. Shoshana Zuboff argues that we still have the power to decide what kind of world we want to live in: Will we allow surveillance capitalism to wrap us in its iron cage as it enriches the few and subjugates the many? Or will we demand the rights and laws that place this rogue power under the democratic rule of law? Only democracy can ensure that the vast new capabilities of the digital era are harnessed to the advancement of humanity. The Age of Surveillance Capitalism is a deeply original, exquisitely reasoned, and spell binding examination of our emerging information civilization and the life and death choices we face.

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

This groundbreaking book uncovers:

• How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle
• The secret playbook marketers use to create brand religions around everyday products
• Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO
• Practical strategies to break free from manipulative digital marketing tactics

With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in The New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation.

Break free from the cult of consumerism--discover how to make mindful choices in an increasingly manipulative digital marketplace.

Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us, --Daniella Young, author of Uncultured

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds a pre-suader must also change states of mind.

Named a Best Business Books of 2016 by the Financial Times, and compelling by The Wall Street Journal, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, Yes. His book is an essential tool for anyone serious about science based business strategies...and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson (Forbes).

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

An immense scholarly feat.-New Yorker * [A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.-Esquire

With a New Afterword by the Authors.

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the free market.

In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, they unfold the truth about another disastrous dogma: the magic of the marketplace.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with big government and up with unfettered markets. With trenchant archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor. They detail the ploys that turned hardline economists Friedrich von Hayek and Milton Friedman into household names; recount the libertarian roots of the Little House on the Prairie books; and tune into the General Electric-sponsored TV show that beamed free-market doctrine to millions and launched Ronald Reagan's political career.

By the 1970s, this propaganda was succeeding. Free market ideology would define the next half-century across Republican and Democratic administrations, giving us a housing crisis, the opioid scourge, climate destruction, and a baleful response to the Covid-19 pandemic. Only by understanding this history can we imagine a future where markets will serve, not stifle, democracy.

As a customer success leader, whose insight do you rely on for success?

Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust?

Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.

Learn how to master the one skill you can't do without in today's global economy.

As an award-winning author and global business leader, David Livermore applies his social science and cultural intelligence (CQ) expertise to teach others how to thrive in increasingly multicultural workplaces and a globalized world. Now, in this essential book, he shows you how to leverage the benefits of cultural intelligence for themselves--including improved decision-making, negotiation, networking, and leadership skills--to gain a crucial advantage in the crowded job market.

In The Cultural Intelligence Difference, you'll explore:

• customized strategies for improving interactions with people from diverse cultures,
• new findings on the bottom-line benefits of cultural intelligence,
• and many examples of major organizations that use CQ to achieve success.

Most people know that some basic cultural sensitivity is important. But few have developed the deep cultural intelligence needed to truly bridge the cultural gaps that exist in every workplace.

The Cultural Intelligence Difference delivers a powerful tool for navigating today's work world with finesse--and success.

Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.

Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it--from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and
Peloton.

Now, Reichheld has raised the bar yet again. In
Winning on Purpose, he demonstrates that the primary purpose
of a business should be to enrich the lives of its customers. Why? Because when
customers feel this love, they come back for more and bring their friends--generating
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden
Rule--treat customers the way you would want a loved one
treated--at the heart of enduring business success. As the compelling
examples in this book illustrate, companies with superior NPS consistently
deliver higher returns to shareholders across a wide array of
industries.

But winning on purpose isn't easy. Reichheld also
explains why many NPS practitioners achieve just a small fraction of the system's
full potential, and he presents the newest thinking and best practices for
doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,
complementary accounting measure that can truly leverage the power of
NPS.

With keen insight and moving personal stories, Reichheld
advances the thinking and practice of NPS. Winning on
Purpose is your indispensable guide for inspiring customer love
within your own teams and using Net Promoter to achieve both personal and business
success.

The book might be described as prophetic. . . . At least two of Aral's three predictions have come to fruition.--New York

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED - LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD

Social media connected the world--and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us--on our politics, our economy, and even our personal health--in order to steer today's social technology toward its great promise while avoiding the ways it can pull us apart.

Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act--from Russian hackers to brand marketers--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

A carefully researched work of intellectual history, and an urgently needed political analysis. --Jane Mayer

[A] scorching indictment of free market fundamentalism ... and how we can change, before it's too late.-Esquire, Best Books of Winter 2023

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious--and destructive--false ideas: the myth of the free market.

In their bestselling book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, they unfold the truth about another disastrous dogma: the magic of the marketplace.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with big government and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor. They detail the ploys that turned hardline economists Friedrich von Hayek and Milton Friedman into household names; recount the libertarian roots of the Little House on the Prairie books; and tune into the General Electric-sponsored TV show that beamed free-market doctrine to millions and launched Ronald Reagan's political career.

By the 1970s, this propaganda was succeeding. Free market ideology would define the next half-century across Republican and Democratic administrations, giving us a housing crisis, the opioid scourge, climate destruction, and a baleful response to the Covid-19 pandemic. Only by understanding this history can we imagine a future where markets will serve, not stifle, democracy.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the Replacement Economy led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?

What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more efficient online tools, apps, and AI?

Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley--an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of convening--unfolds why physical places are essential to civil society, business, and community.

In these pages, he reveals what it takes for brick-and-mortar establishments to attract an audience and maintain a competitive edge in our increasingly digital world, whether you're a:

• Retail leader or institutional manager trying to attract people to your offering while keeping the disruptors at bay
• Student of design who values social facilitation over object-oriented design
• Concerned citizen worried about the loss of community and civility

  Irreplaceable offers a welcomed antidote to the anti-human digital future crushing our main streets and infiltrating every corner of our lives. It provides a comprehensive roadmap for creating human experiences that have the power to convene and bring friends, neighbors, and strangers together in prosocial environments in ways the digital replacements can't replicate.

A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound impact on modern human interaction.

Over seven billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous--and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent?

This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and one of the originators of the like button--take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what's behind its power.

Through insights from key players, including the founders of Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed, you'll hear firsthand the disorderly, serendipitous process from which the like button was born. It's a story that starts with a simple thumbs-up cartoon but ends up with surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.

But this is much more than the origin story of the like button. Drawing on business and innovation theory, evolutionary biology, social psychology, neuroscience, and other human-centered disciplines, this deeply researched book offers smart and unexpected insights into how this little icon changed our world--and all of us in the process.

The heady optimism of the Internet's early days has turned dark. Surveillance capitalism has deepened inequality, sown societal chaos, and undermined democracy.

The fight for a human future has never been more urgent. Shoshana Zuboff argues that we still have the power to decide what kind of world we want to live in: Will we allow surveillance capitalism to wrap us in its iron cage as it enriches the few and subjugates the many? Or will we demand the rights and laws that place this rogue power under the democratic rule of law? Only democracy can ensure that the vast new capabilities of the digital era are harnessed to the advancement of humanity. The Age of Surveillance Capitalism is a deeply original, exquisitely reasoned, and spell binding examination of our emerging information civilization and the life and death choices we face.

If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.―Robert Cialdini, New York Times bestselling author of Influence

Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow

Since the original publication of Nudge more than a decade ago, the word nudge has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 nudge units in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful choice architecture--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and sludge (paperwork and other nuisances that we don't want and keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!