Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age.

In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

DON'T LET YOUR WRITING HOLD YOU BACK.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:

• Push past writer's block
• Grab--and keep--readers' attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.

Among the tips revealed:

* 8 headlines that work--and how to use them
* The 5-step Motivating Sequence for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful lead magnets that double response rates
* The 4 S formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill Schley

Today's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why the right six words will always beat 6,000 when you know which to pick And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.

Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why:

- A new product seizes 50% of the market in 2 years using 7 perfect words.

- A lawyer won the murder trial of the century with 8 simple words.

- Ernest Hemingway thought his greatest story ever was 6 words long.

- A presidential election turned on a 4 word phrase.

Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.

This should be required reading for every candidate and campaign consultant.
--JIM KITCHENS, Ph. D., President of The Kitchens Group

WOW, one of the most important books you will read in your lifetime
--JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small

The Micro-Script Rules is dead on--it's how to verbalize your difference.
--JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind

Too many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

• Less is more
• Make reading easy
• Design for easy navigation
• Use enough formatting, but no more
• Tell readers why they should care
• Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.

When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes:

• All-new examples, tools, resources
• Updated step-by-step writing framework
• Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)
• The same witty and practical how-to approach
• How to attract and retain customers with stellar online communication
• How to choose your words well, sparingly, and with honest empathy for your customers
• Best practices and ideas for crafting credible, trustworthy content
• Things Marketers Write The fundamentals of 19 specific kinds of content that marketers like you write
• Inspiration. Confidence. Fun.

In this book, you'll discover:

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketing. You were good at something or had something to sell, and you wanted to do it for yourself. And now marketing feels like one of those necessary evils you just can't get away from. But you know what? You're not alone. And...there's hope.

Sell your tech (without getting technical).

B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.

In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers' minds to how it can solve their problems.

This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step-from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.

With Make It Punchy, you'll get proven techniques to share a simple, concise story about your tech solution with buyers-and finally stand out from the competition.

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted tips and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

E-mails, memos and letters that get read--and get actionProposals, recommendations, and presentations that sell ideasPlans and reports that get things doneFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

And much more.

Dare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows-they're also the foundation of a successful corporate culture, effective communication, and brand image.

Veteran corporate storyteller and keynote speaker Shane Meeker (https: //www.storymythos.com/) takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements.

In this book, you'll learn:

- Why stories make people care

- The recipe for a compelling story

- The dangers of a bad story

- How your brand is like Glinda the Good Witch

- How the Marvel Cinematic Universe can inspire your innovation pipeline

And much more-including workbook sections that will help you discover the power of your stories.

If you are ready to write your own story, then begin reading StoryMythos today Prepare to experience the potency of narrative and myth to transform you and your company with direction, purpose, and the power of imagination.

Infused with sharp and relevant examples from movies, Walt Disney, and P&G, this book leaves one not only better appreciating the power of storytelling but knowing how to make it happen.

-John Pepper, Former CEO of Procter & Gamble and Former Chairman of the Board of the Walt Disney Company

Learn how to write grants that win funding fast!

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants. Grant proposal writing is an intricate process where any bits of misinformation or formatting errors can mean the difference between securing funding or not. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.

Topics include:

• The Five Core Components of every grant, including the statement of need, the evaluation plan, and budgets
• What makes a grant compelling to funders? What to do when you are funded--and actions you can take if you are denied funding
• How to become a professional grant writer
• The grant writing timetable, from responding to requests for proposals to receiving funding
• Grant writing in different fields of nonprofit practice, including educational, governmental, environmental, and faith-based organizations

Packed with 20 samples to show you exactly how to get started, including full grant proposals, letters of inquiry, support letters, concept papers, and more!

2025 Independent Press Award Distinguished Favorite -- Writing and Publishing

UNWRITTEN: The Thought Leader's Guide to Not Overthinking Your Business Book is a business book about how to write a business book.

Written by a business owner (a ghostwriter) for other business owners, it shows you the easiest way to fit writing a book into running your business. And most importantly, it teaches you how to prioritize your time, so you don't end up overthinking where you need to let go (the writing) and underthinking where you need to lean in (positioning, publishing, and promoting).

Unwritten helps aspiring business book authors get their big ideas out of their heads and into the world.

For too long marginalized authors have been held captive by the struggling writer stereotype. The Authorpreneur Handbook dismantles this myth by following Dr. Yarber's three-part coaching method, empowering authors in Book Doula Writing, Book Diva Marketing, and Book DreamMaker Authorpreneurship. This method has helped hundreds of writers leave toxic jobs, quit the 9-5 rat race, and create a pathway to living the author life of their dreams in ways that are financially sustainable, justice-centered, and joyful.

Managing a trust is a complex, often mystifying task. You need to safeguard the trust's assets from mismanagement, navigate relational rifts, and avoid the potential spoiling of your descendants; and you need to ensure harmonious family interactions and the establishment of a legacy that benefits generations. If that sounds daunting-even overwhelming-you're not alone. Now, for the first time, you have a guidebook for the responsibility that has unexpectedly fallen into your lap.

Take Ownership of What You Own simplifies the intricate world of trusts into a clear, actionable roadmap. Attorney and family trust expert David Burleigh brings his decades of experience with family ownership directly to you, empowering you with the knowledge to understand and embrace your role-and transforming you into a confident steward of your family's future. This book will:

Demystify the operational aspects of trusts, helping you grasp the full extent of what you ownAddress the emotional challenges unique to trust administration, offering support and strategies to navigate these waters with confidenceGive you the tools to foster peace within your family, ensuring the trust becomes a source of unity rather than strife

Take Ownership of What You Own is more than a book; it's a partner in your journey to becoming the expert of your trust. This is your guide to transforming a potentially overwhelming responsibility into an opportunity for personal growth, family harmony, and lasting legacy.

A step-by-step resource for clear communication of all types of policies and procedures. Policies and procedures -- they're what make a company run efficiently and legally. Now managers have a definitive guide to creating accurate policies and procedures documents. The book is useful for professionals in such areas as: * health and safety * human resources * office management * administration * quality * manufacturing * customer service * finance and accounting. Readers will enjoy the unusually friendly, informal approach of this book. Loaded with examples, checklists, guidelines, quick tips, work plans, and forms, it is ready for immediate use. The book shows how to: * write (and design) documents clearly (so employees will understand and follow the policies) * plan, analyze, and research each element * help employees increase efficiency, reduce mistakes and frustration, and save time and money -- by providing clear guidelines to follow * avoid legal mistakes that can get a company in trouble.

Do you want less frustrating emails at work?

Would you like replies that actually answer your questions?

How about getting your team to send shorter, clearer messages?

If you answered yes to any of these questions this book is for you (and your team!)

Effective Emails is a straightforward guide to removing the pain from writing and receiving emails at work. It is the communication skills class we should all have been taught at school but weren't.

NOTE: This is NOT a sales & marketing book. You will not learn anything about sending cold emails, setting up auto sequences, or selling or any kind. This book is focused on how to communicate effectively with colleagues, clients, and the people you work with day to day.

This book shows you the formula for a clear, concise business emails.

You'll learn how to:

• Improve the chances of someone reading your email.
• Get your point across quickly.
• Get faster, clearer, and more complete replies.
• Avoid the frustration of group and chain emails.
• And more...

In each chapter Chris Fenning shares techniques and step-by-step methods developed in his own career, combined with advice from other communication experts. Each page turns vague advice of write shorter messages into simple frameworks you can apply to every email you send at work.

Examples are given throughout the book along with a case study that shows how to turn a long, unstructured email into something clear and easy to understand.

If you have you ever thought to yourself:

Did they read my message? Why haven't they replied yet?

Why did they only answer one question when I obviously sent them three?

Urgh I hate email chains sooooo much!

They copied my boss! What did I do to deserve that?

If you've ever thought these things, this book is for you.

Then this book is for you. Inside you will find the exact steps you can take to never thinking those things again.

When you use the secrets in this book, your employer, colleagues, and team mates will pay attention to what you write. And who knows, they may even thank you for it!

FAQ

Question: Is this just another book telling me what I should or should not write as a greeting?

Answer: Definitely not. This book is about effective business communication via email, the word you use to greet someone is one of the least important things when it comes to conveying your message clearly. In this book there is perhaps one page about greetings. The rest is about how to create and structure meaningful messages.

Question: Will this book help me write sales and marketing messages?

Answer: No it will not. There is no sales or marketing methods in this book. The focus of Effective Emails is to give people tools to help them communicate better with their team mates, colleagues, managers, clients, and other people they interact with in the normal course of their work. Sales teams will benefit from this book when communicating with other teams inside their company, but not when selling to customers.

Start a Business and Get Maximized Profits With This Easy Guide to Help You Nail Your Business Plan! - Plan for the Future and Create a Successful Business Even With Absolutely No Experience

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry.

Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Don't let your fear of not being able to write a business plan prevent you from pursuing your goals and dreams.

This book is the perfect solution for new business owners who feel like they're in over their heads or current business owners who need a little more guidance on what to do next. After all, a business idea is only as good as the foundation you build it upon.

Learn how to be smart about your business and what it takes to make it work. Learn how to start right, keep your business on the path to success, and how to prepare for what you're up against - you'll be on your way to developing an amazing business plan that will serve as the foundation for your soon-to-be multi-million dollar business.

Discover:

● Technical terminology explained in layman's terms

● How to create a business plan that will set your business up for success

● Build a successful business from the ground up, even if you have ZERO experience

● Understand exactly what goes into making a profitable business plan

● Sample business plans to serve as your step-by-step guide to ensure easy information absorption

● And more!

In this business-changing book, you will learn what factors make a successful business plan that will set your business up for success, how to attain loyal customers that will always support your company and the best ways to achieve profitability.

From start to finish, you will know exactly what information is needed in a business plan to get your dream off the ground on the right track!

Speed Writing - the 21st century alternative to shorthand Most people need a note taking system for work or study but few people have the time or inclination to spend a year or two learning shorthand. BakerWrite Speed Writing enables you to learn a new system in a matter of hours and become proficient within weeks. This book is laid out in 6 easy to follow lessons, that take about an hour each. Practical guided exercises, with full answers, in each chapter and each session is rounded off with a dictation passage. Save time and become more efficient taking dictation, in meetings, on the telephone, in lectures or interviews. No strange squiggles to learn - just different ways to use the letters you already know. Your notes will be easy to transcribe. Enhance your career with a new skill. Save time by reducing your written text by an average of 33% - often more. Adapt the system to suit your needs. Free downloadable dictionary and workbook, available from http: //www.UoLearn.com A terrific opportunity to save time and change your working practises - for the better What do people think of this speed writing system? BakerWrite is the easiest shorthand system I have come across. Having studied all the major shorthand systems and even other speed writing courses, I find BakerWrite a sheer delight. I will use this system all the time. Your system is so easy to learn and use. I will recommend this course to everyone who takes notes. I am 51 years old and have been a secretary more or less since I left school. I took the requisite Pitmans shorthand course whilst at school and have never been able to understand it, all those squiggles and lines. I have used my own speed writing version of words through the years and have managed to get by (as long as I dealt with the notes as soon as I had written them and the dictator wasn't too quick - so it was half memory and half being able to read my own shorthand version). But now, everything is so clear and makes complete sense. I take your book on the train every morning and even after the first reading it completely made sense and I could even remember most of what I had read in the first chapter and believe me my memory at retaining new info is not as it used to be. Even when I was reading your abbreviations I was able to see what they were in a lot of cases before I checked the meaning. I am thoroughly enjoying learning a new skill from a book that is so simple to understand and I have already started to implement my new dictionary of words when taking notes. A great big thank you for developing a system that is so easy to understand and completely workable and I looking forward to showing off my new skills when taking notes (which I will actually be able to understand) at the next board meeting. Ann, Knightsbridge, London About the author - Heather Baker Heather had over twenty years' experience as a secretary and PA before setting up Baker Thompson Associates Limited in 2000. The company specializes in the training and development of secretarial and administrative staff, www.bakerthompsonassoc.co.uk. She now travels all over the UK working with large and small companies to enable their office staff and PAs to work more effectively and efficiently. She also delivers courses in the Middle and Far East. She worked for ICI Pharmaceuticals (now AstraZeneca) and Hewlett Packard; she spent 5 years in France working for the Commercial Director of Cognac Hine and then 10 years with Granada Media working up to Personal Assistant to the Managing Director, commuting regularly between their offices in Manchester and London. She developed this speed writing system to fulfil a requirement by many companies for a quick and easy way for their employees to take notes.

As clear, concise, and concrete as its subject, Patrick Riley's The One-Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.

Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.