You must read this book before buying any artwork - written by the world's leading art-market economist
Navigating the world of collecting can be a tricky process, especially for one just starting out in the art market. The world's leading art market expert Magnus Resch explains the core principles of the art market and reveals the secrets of how to build and grow an art collection.
He answers questions such as:
- What art should I invest in?
- Where do I start?
- Which gallery should I visit?
- How do I get VIP tickets for Art Basel?
- Where's the best place to sell my art?
- Is this price fair?
Featured alongside Magnus's advice for collecting are quotes and case studies from esteemed art world professionals, including mega collectors Shelley and Philip Aarons, Beth Rudin DeWoody, Jorge M. Pérez, Howard E. Rachofsky, and Komal Shah; museum directors Adam Weinberg and Heidi Zuckerman; art fair founder Touria El Glaoui; mega art dealers Marc Glimcher, Adam Lindemann, Jeffrey Deitch, and Simon de Pury; leading art curator Hans Ulrich Obrist; superstar art advisor Amy Cappellazzo; and artist Julian Schnabel. The book also features a foreword written by leading art collector Pamela Joyner.
No-nonsense, clear prose makes this the perfect primer for anyone who is interested in collecting art. This book is for:
- Art lovers who want to buy their first pieces;
- Collectors who want to understand more about investing in art;
- Advisors and gallerists who want to refresh their knowledge.
This book, with words of advice from the most accomplished experts in the field, is like carrying an art advisor in your pocket.
AI and the Art Market is the first book to offer an approachable introduction to AI for art-market professionals, considering AI's impact on and possible applications within the art world, whether as a business tool or as an artistic medium. The two primary topics of how AI is affecting the art market, and the growing market for AI art, are united under the broad theme of how art-market professionals can be better equipped to work with AI in an art-world context, as relative novices.
The book addresses questions like: Can AI benefit your business? How can you best support artists working with AI and approach selling their work? What risks should you be aware of, and how can you distinguish between truly cutting-edge innovation and outlandish, unsubstantiated claims about AI? More broadly, how/is AI reshaping practices within the art market and what cultural changes should we be prepared for in the long term?
AI and the Art Market puts forward a balanced overview of this increasingly Hot Topic, considering the benefits of AI while never shying away from its ethical complications and practical limitations.
Corrina Thurston is a professional artist, writer, speaker, and entrepreneur who has also been chronically ill since 2008. In this book she takes what she's learned from her art business and teaches you how to build your art business, even if you have time or energy limitations, like she does. This book is helpful for anyone trying to build their art business, but it's especially helpful if you have a chronic illness, another full-time job, or are taking care of your kids and only have limited time to devote to your art right now.
Learn how to:
- Be more productive and get more done in the time you have
- Prioritize what's most important in your art business
- Grow your audience
- Make the right goals
- Avoid getting overwhelmed
- Handle rejection and learn why rejection is a good thing
- Create successful art marketing campaigns, online and in person
- Build successful partnerships with galleries, retailers, organizations, and other artists
- Make passive income
And much more
An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.
For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.
How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising--explaining how to tie all these online activities into offline success.
Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can't always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person--and expand their reach through blogs and social media to build their art business.
Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers--and sell their work without selling out.
A comprehensive guide for both emerging and mid-career artists to pursue a career in the visual arts.
Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.
Each chapter ends with an insightful Reality Checkinterview, featuring advice and useful information from high-profile artists and professionals.
The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.