Introvertiert? Geheimnisvoll?
Warum tragen Architekten eigentlich Schwarz?, wurde Cordula Rau während eines Architektenwettbewerbs von einem Manager der Autoindustrie gefragt. Obwohl sie selbst Architektin ist und auch schwarz trägt, wusste sie spontan keine Antwort. Sie beschloss andere Architekten, aber auch Künstler und Designer zu fragen. Seit 2001 sammelt sie deren handschriftliche Antworten in einem Notizbuch.
2008 erschien diese Sammlung von Autographen in einem kleinen - natürlich schwarz gebundenen - Werk. Anlässlich der Neuauflage wurde diese legendäre Sammlung um neue bemerkenswerte, amüsante, pragmatische und spitzfindige Begründungen erweitert: Lesen Sie - und bitte fragen Sie mich nicht, warum Architekten schwarz tragen! (Cordula Rau)
An Introduction to Enterprise Architecture is the culmination of several decades of experience that I have gained through work initially as an information technology manager and then as a consultant to executives in the public and private sectors. I wrote this book for three major reasons: (1) to help move business and technology planning from a systems and process-level view to a more strategy-driven enterprise-level view, (2) to promote and explain the emerging profession of EA, and (3) to provide the first textbook on the subject of EA, which is suitable for graduate and undergraduate levels of study. To date, other books on EA have been practitioner books not specifically oriented toward a student who may be learning the subject with little to no previous exposure. Therefore, this book contains references to related academic research and industry best practices, as well as my own observations about potential future practices and the direction of this emerging profession.
You are a great designer, but no-one knows. Now what?
This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.
It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years' experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad.
Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Out of Architecture is both a call to reassess the architecture profession and its education, and a toolkit for graduates and working architects to untangle their skills, passions, and value from traditional architectural practice and consider alternate pathways.
Written by design professionals and expert career consultants, this book is informed by numerous client accounts as well as the authors' own stories and routes out of architecture. The initial chapters follow the narrative of a typical architecture training in the US, highlighting the many highs and lows, skills honed, and ultimately the huge disconnect that can occur between architectural education and practice. Subsequent chapters explore a disillusionment with the profession, unhealthy work cultures, mentorship, working with lead architects, toxic perfectionism, and the notion of a calling. Authors then present the hopeful accounts of many architects who escaped a profession known for its grueling working conditions to find fulfilling, well-paying, creative jobs that better utilize the skills of architecture than the architectural profession itself.
Written in a unique combination of storytelling and analysis, this patchwork of client and author stories makes for an immersive, provocative, and enjoyable read.
A wide range of architecture students, graduates, educators, and professionals will recognize themselves within the pages of this book and find prompts to reassess their working practices, teaching styles, and the profession itself. It will be of particular value to those students skeptical of joining the architecture workforce, as well as those further along and considering a career change.
This is a must-read for all firm leaders, regardless of what business you are running or market your business is in. These authors truly understand that a company's success is directly tied to successfully maintaining and growing client relationships. Businesses with a poor client relationship management (CRM) process fail and perish. Do not let that happen to your company, be a leader that acts and champions your firm's CRM process and data.
This book empowers leaders to take ownership of their company's data and set the tone for a company-wide culture of data stewardship. Whether you are at the beginning of your CRM journey, in the middle of evaluating solutions, or if you have a system you are implementing, maintaining, or improving I am confident you will find exactly what you need to be successful.
Combined, Chaz and Courtney have helped hundreds of professional service firms implement, maintain, or improve their CRM processes and systems. When meeting with C-Suite leaders, the common thing they hear is, I do not know what I do not know. You are the expert, so tell me what I do not know. Once you read this book you will never have to wonder What do I not know about CRM? again! They will help you navigate this topic and support, empower, and lead you to success.
Both Courtney and Chaz have dedicated a good portion of their careers to improving the management of client relationships. Put their experience to good use and benefit from their lessons learned, expertise, and best practices. By the time you finish this book you will view data as one of your company's most valuable assets and you will insist your firm prioritize the process and people behind your client relationship management!
Entwerfen mit lebenden Materialien: Gedanken zum Paradigmenwechsel und ein Überblick zum Stand der Forschung
Was ist Bioprotopia? Es ist die Vision von einer Welt, in der Gebäude wachsen, sich selbst heilen und positive Kreisläufe schaffen - eine Vision, in der Prozesse sich gegenseitig mit ihren Abfällen speisen und Lebensräume auf menschliche Bewohner als auch auf mikrobiellen Ökologien abgestimmt sind.
Dieses Buch zeigt erstmals, dass die Vision dieser Einheit von Biotechnologie und gebauter Umwelt Wirklichkeit werden kann. Anhand gro ma stäblicher Prototypen werden Materialien und Prozesse vorgestellt, die die vielfältigen Möglichkeiten der Gestaltung der gebauten Umwelt mit Mikroorganismen nutzen.
Gleichzeitig werden die wissenschaftlichen und technischen Herausforderungen erörtert und auf die Notwendigkeit für ein Umdenken und die kulturellen Veränderungen hingewiesen, die für die weitere Entwicklung nötig sind.
Modelled on the concept of Industry 4.0, the idea of Construction 4.0 is based on a confluence of trends and technologies that promise to reshape the way built environment assets are designed, constructed, and operated.
With the pervasive use of Building Information Modelling (BIM), lean principles, digital technologies, and offsite construction, the industry is at the cusp of this transformation. The critical challenge is the fragmented state of teaching, research, and professional practice in the built environment sector. This handbook aims to overcome this fragmentation by describing Construction 4.0 in the context of its current state, emerging trends and technologies, and the people and process issues that surround the coming transformation.
Construction 4.0 is a framework that is a confluence and convergence of the following broad themes discussed in this book:
The aim of this handbook is to describe the Construction 4.0 framework and consequently highlight the resultant processes and practices that allow us to plan, design, deliver, and operate built environment assets more effectively and efficiently by focusing on the physical-to-digital transformation and then digital-to-physical transformation. This book is essential reading for all built environment and AEC stakeholders who need to get to grips with the technological transformations currently shaping their industry, research, and teaching.
Architektonisches Entwerfen und Konstruieren
Ideale Ma stäbe für das architektonische Entwerfen und Konstruieren
Das Denken und Arbeiten in unterschiedlichen Ma stäben gehört zum Kern der Architektur. Doch in welchem Ma stab muss welche Entwurfsentscheidung getroffen werden? Zu welchem Zeitpunkt ist es sinnvoll, den Ma stab zu wechseln? Was kann, was soll in einer ma stabsgerechten Architekturzeichnung dargestellt sein? Und wie gelingt es, dass diese Zeichnung übersichtlich, lesbar und dennoch einem ästhetischen Anspruch gerecht wird?
Die Architekturzeichnung ist nicht zuletzt ein Mittel der Kommunikation. Sie enthält Informationen, die für unterschiedliche Adressaten relevant sind. Die Wahl des richtigen Ma stabs entscheidet darüber, ob der Bauherr oder der Handwerker versteht, was gemeint ist. Angesichts der zahllosen Möglichkeiten des CAD gerät das Ziel, eigene Ideen klar und eindeutig zu transportieren, bisweilen aus den Augen.
Ansgar und Benedikt Schulz geben Orientierung und führen die Architekturzeichnung exemplarisch auf ihren ursprünglichen Zweck zurück: ausgezeichnete Bauwerke zu schaffen.
The practice of architecture as a learned profession is a fairly recent invention in the history of architecture, one that was an uneasy fit with professional ideals from its inception in the nineteenth century, and the value of which is under assault today from globalizing economic forces. Unfortunately, the profession's longstanding internal tensions have prevented it from articulating a durable ethical rationale for its protections that would help it stand up to those assaults. This book proposes crafting just such a durable ethical rationale through the public good the architecture profession serves.
But the concept of the public is itself a recent historic phenomenon, one also experiencing both tremendous pressures and instability from many of the same sources destabilizing the architecture profession--globalization, neo-liberal economics, the rise of individualism, and the destruction of privacy. Therefore, to bring architecture and the public good together in any sustained way, both architecture's instabilities and the public's must be better understood. The book accomplishes this task by addressing the profession's long-standing internal struggles that prevent it from articulating a strong ethical defense, the recent economic forces which are dispersing the profession's center much as they have the world's middle classes, the Enlightenment-derived concept of the bourgeois public and its more recent decline and reinvention, the importance of dissecting the shifting boundaries between the public and private realms, and finally a new approach to reassert the many ways in which architecture can not only serve the public good, but also become a protagonist in its renewal as a guiding ideal for our times.