Apply psychology and behavioral science to web, UX, and graphic design

Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

• What grabs and holds attention?
• What makes memories stick?
• What motivates people?
• How does listening to music make people feel?
• How do you engineer a decision?
• What line length for text is best?
• Are some fonts better than others?

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.

Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!

--Lynne Cooke, Clinical Assistant Professor at Arizona State University

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a go to for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged.

Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another design guidelines book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

*New Kindle Version Now Available*
We have redone the Kindle version in full reflowable format that should now work flawlessly on Kindle.

WHY DO PEOPLE DECIDE TO BUY A PRODUCT?

Trust the information you provide? Take action at your web site? Neuro Web Design applies the research on motivation, decision making and neuroscience to design. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design products that encourage people to click.

New 2nd Edition! Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action.If you give presentations for any reason, this book is a MUST read. The science is backed up by research, and the author is a world renowned speaker and thinker.

Have you heard about behavioral economics? Don't be scared; it's fun, exciting, and interesting. This book is a summary of some of the best and most recent research in the quickly growing field of behavioral economics. I read the original research studies and put only the best and most brilliant ideas together in a fun, easy to read, and inspiring book. There are cute little illustrations, visual aids, and all the research is cited. Use it as a reference guide of great research, to share wonderful ideas, or simply as an entertaining read. It is going to be so fun! I hope you'll join me. You will find the information useful, fascinating, and maybe it will explain ourselves and fellow humans just a little bit more. I've worked hard to make this book an excellent value by keeping the price low, and it filling with almost 500 pages of love and useful information. Thanks, Guthrie