The revolutionary Red Book that helped a generation work smarter, better, and faster--now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results

If you've ever been startled by how fast the world is changing, the Scrum framework is one of the reasons why. Productivity gains in workflow of as much as 1,200 percent have been recorded, and there's no more lucid--or compelling--explainer of Scrum and its bright promise than Jeff Sutherland. The thorny problem that Sutherland began tackling back then boils down to this: People are spectacularly bad at doing things with agility and efficiency. Best-laid plans go up in smoke. Teams often work at cross-purposes to one another. And when the pressure rises, unhappiness soars.

Woven with insights from martial arts, judicial decision making, advanced aerial combat, robotics, and Sutherland's experience as a West Point-educated fighter pilot, a biometrics expert, a medical researcher, an early innovator of ATM technology, and a C-level executive at eleven different technology companies, this book will take you to Scrum's front lines, where Sutherland's system has brought the FBI into the twenty-first century, helped support John Deere's supply chain amid a global pandemic and supply chain shortage, reduced poverty in the Third World, and even planned weddings and accomplished weekend chores.

The way we work has changed dramatically since Sutherland first introduced Scrum a decade ago. This urgent update shares new insights and provides new tools to take advantage of the radical productivity that Scrum delivers. Sutherland will show you how to optimize working with artificial intelligence and share the latest cognitive science research on culture, psychological safety, diversity, and happiness, and how these factors drive performance, innovation, and overall organizational health.

This new edition contains a decade of lessons learned. Whether it's ten years ago, now, or ten years into the future, the Scrum framework is guaranteed to help you deliver results. But the most important reason to read this book is that it may just help you achieve what others consider unachievable.

Scrum is the most successful framework for agile product development and much has been written about how to follow the Scrum process but the key to success is in the leadership skills of the product owner.
Product Mastery explores the traits of the best product owners offering an insight into the difference between good and great product ownership and explaining how the best product owners are DRIVEN to be successful.

In a follow up to the hugely successful Scrum Mastery, Geoff Watts shares more enlightening case studies on how to be:

Decisive with incomplete information.
Ruthless about maximizing value and minimizing risk.
Informed about your product's domain.
Versatile in your leadership style.
Empowering of project stakeholders.
Negotiable while you pursue your vision.

This is essential reading for anyone involved in an agile product development effort.

Geoff Watts has been a thought leader in the agile development space for many years and his books, training and coaching have helped thousands of teams across the world deliver better products more effectively.

Geoff is the author of Scrum Mastery: From Good to Great Servant-Leadership and The Coach's Casebook: Mastering The Twelve Traits That Trap Us, a winner of the 2016 International Book Awards.

Product Mastery is a great book to read if you want to understand how a great Product Owner works. Whether you are hiring a Product Owner or want to be a great Product Owner, the insights that Geoff Watts shares in this book should be your guide.

--Jeff Sutherland, Co-Creator of Scrum and author of Scrum: The Art of Doing Twice The Work in Half the Time

Geoff has done a great job at distilling the soft skills product owners need to succeed. His new book is packed with practical advice to advance your skills and become a truly great product owner.

- Roman Pichler, Author of Strategize and Agile Product Management with Scrum.

The author of this book has been interested in the topic of business management and in recent years developed a method called Scrum that has allowed numerous companies to obtain outstanding results. It is a project management method that is based on team responsibility and customer participation. The effectiveness of such a system does not only apply to companies, but also outside of them.

FÜR EINE ERFOLGREICHE AGILE PRODUKTENTWICKLUNG SIND DIE DRIVEN-EIGENSCHAFTEN VON PRODUCT OWNERN ESSENZIELLScrum ist das erfolgreichste Framework für die agile Produktentwicklung und es wurde schon viel über die Einhaltung des Scrum-Prozesses geschrieben. Der WAHRE Schlüssel zum Erfolg sind jedoch die Führungsqualitäten des Product Owners. In Product Mastery erfahren Sie mehr über die Eigenschaftender besten Product Owner und bekommen einen Einblick in die Unterschiede zwischen gutem und gro artigem Product Ownership. Au erdem wird Ihnen erklärt, wie die DRIVEN- Eigenschaften den besten Product Ownern zum Erfolg verhelfen.Nach seinem erfolgreichen Buch Scrum Mastery teilt Geoff Watts hier weitere aufschlussreiche Fallstudien zu folgenden Themen: DECISIVE: Mit unvollständigen Informationen gute Entscheidungen treffen. RUTHLESS: Unerbittlich Risiken minimieren und Wert maximieren. INFORMED: Gut über die Produktdomäne informiert sein.VERSATILE: Einen flexiblen Führungsstil entwickeln.EMPOWERING: Stakeholder ermächtigen.NEGOTIABLE: Beim Verfolgen der Vision verhandlungsfreudig bleiben.Dieses Buch ist Pflichtlektüre für alle, die an einer agilen Produktentwicklung beteiligt sind. Erfahren Sie mehr über Geoff und seine Arbeit auf inspectandadapt.com

Ultimate Edition: this book gives you lifetime access to updates with the electronic version.
How to develop an Artificial Intelligence application? With Agile, Scrum, and MLOps, you will get team spirit, frequent feedback, empirical control, stakeholder involvement, and developers' motivation for high-quality results. This book includes Agility foundations, engineering practices, real examples, and suggestions for implementing them in your company.
Foreword by Jeff Sutherland, co-author of Scrum and the Agile Manifesto.

An inspiring and brilliantly observed memoir in the manner of Paul Kalanithi's When Breath Becomes Air and Mitch Albom's Tuesdays with Morrie. Father, husband, athlete, medical doctor, Jeff Sutherland had built a perfect life for himself and his family. Then he noticed that he was losing strength in his left arm. Diagnosed with ALS (Lou Gehrig's Disease), he quickly lost the ability to walk. Confined to a wheelchair, he was forced to retire from his life's calling at age forty-three. Soon, he could no longer speak. Locked in his own inanimate body, he became unable to eat, drink, or breathe without assistance. Meals were delivered through a feeding tube, a ventilator controlled his lungs through an opening in his throat. The only parts of his body he was able to move voluntarily were his eyes. Sutherland made peace with his disease and, surrounded by his loving family, and found happiness again -- only to suffer the soul-shattering loss of his eldest son, Zachary.

Building a successful product usually involves teams of people, and many choose the Scrum approach to aid in creating products that deliver the highest possible value. Implementing Scrum gives teams a collection of powerful ideas they can assemble to fit their needs and meet their goals. The ninety-four patterns contained within are elaborated nuggets of insight into Scrumâ (TM)s building blocks, how they work, and how to use them. They offer novices a roadmap for starting from scratch, yet they help intermediate practitioners fine-tune or fortify their Scrum implementations. Experienced practitioners can use the patterns and supporting explanations to get a better understanding of how the parts of Scrum complement each other to solve common problems in product development.

The patterns are written in the well-known Alexandrian form, whose roots in architecture and design have enjoyed broad application in the software world. The form organizes each pattern so you can navigate directly to organizational design tradeoffs or jump to the solution or rationale that makes the solution work. The patterns flow together naturally through the context sections at their beginning and end.

Learn everything you need to know to master and implement Scrum one step at a time'the agile way.