The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.
Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.
Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present day, who bent the arc of history by what they did at the defining moment in their lives. At this critical juncture, they had a choice-taking the safe, or least risky, option-or challenging the status quo. They wielded the sword, seized political power, or challenged societal norms and laws-and transformed society contrary to all cultural dictates. Some women were virtual saints, others were more ruthless than any man of their age. One even instituted the first police state in history. These women all faced enormous odds. The social norms of their time were so pervasive and insular that every touchpoint in society bullied them as social media bullies women today-especially those who dare to be different-not for difference's sake, but to make a difference in their brief time on this planet. To the woman, they responded to challenges, setbacks, and disappointments by redoubling their efforts. We can learn from-and be inspired by-their lives and their grit, and their mistakes. To read their stories is to see ourselves anew.

Where is leadership when we need it? What can today's corporate, non-profit, military, and public-service leaders learn from daring decisions that changed history?

In Time to Lead, Jan-Benedict Steenkamp presents a fresh examination of history-making leaders by holding a magnifying glass up to a life-changing dilemma each of them faced. What we learn is how powerful the personalities of leaders and their decision-making processes can be in determining the course of human events--and the fates of millions of people.

Steenkamp explains how these great men and women arrived at the solutions to the problems they confronted by virtue of their character traits and whether they were foxes or hedgehogs--as in the ancient parable--or, as he further categorizes, eagles or ostriches.

Sixteen carefully curated case studies hold powerful lessons that today's leaders can apply in their own professional lives. Readers will recognize Roosevelt, Washington, Mandela, Thatcher, Alexander the Great, and MLK, but other lesser-known leaders, such as Themistocles, Clovis, Peter, Fisher, and Nightingale provide equally valuable insights into how individuals make decisions based upon one of seven leadership styles (adaptive, persuasive, directive, disruptive, authentic, servant, and charismatic) and four personality classifications (hedgehog, fox, eagle, or ostrich).

Steenkamp's assessment tools provide seasoned and aspiring leaders alike with the means to not only determine their own individual styles, but how to step up when they inevitably come face-to-face with their own moments of truth.

Chapter takeaways, leadership principles, and open-ended, reflective questions will confer encouragement, enrichment, and empowerment on readers when they realize they can utilize the same tactics as these leaders in their own lives.

Time to Lead is about great men and women, their actions in leadership that have withstood the test of time, what we can learn from them--and the lessons that are relevant for us here and now.

THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present day, who bent the arc of history by what they did at the defining moment in their lives. At this critical juncture, they had a choice-taking the safe, or least risky, option-or challenging the status quo. They wielded the sword, seized political power, or challenged societal norms and laws-and transformed society contrary to all cultural dictates. Some women were virtual saints, others were more ruthless than any man of their age. One even instituted the first police state in history. These women all faced enormous odds. The social norms of their time were so pervasive and insular that every touchpoint in society bullied them as social media bullies women today-especially those who dare to be different-not for difference's sake, but to make a difference in their brief time on this planet. To the woman, they responded to challenges, setbacks, and disappointments by redoubling their efforts. We can learn from-and be inspired by-their lives and their grit, and their mistakes. To read their stories is to see ourselves anew.

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.

What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses.

The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what's their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed?

World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today.

With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.

What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses.

The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what's their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed?

World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today.

With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.
Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.
Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.