So What?
Where's this going?
Why do I need to know this?

These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?

Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?

In the revised edition of this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.

You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book:

1. Understand why mastering storylining is worth the investment.

2. Learn how to use a storyline to identify and harness the 'So what'.

3. Master the seven classic storyline patterns.

4. Use storylines to shape the communication you share.

5. Introduce storylining in your business.

Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us?

Davina Stanley helps you prepare better papers and presentations for your senior decision makers in a fraction of the time.

Few people, it seems, enjoy preparing papers and presentations for senior leaders and Boards.

Equally, leaders and Boards frequently complain about the mediocrity of such papers.

Despite this, all concerned aim for papers that support rich discussions that lead to better and faster decisions. Nobody sets out to create unproductive meetings discussing details that lead to more questions than answers. Yet this is where many executives find themselves.

In Engage, Davina Stanley helps you change this dynamic by lifting the quality of thinking in your papers.

Engage explains how to

Gain extreme clarity around the purpose of each paper.Take advantage of Davina's top 10 patterns for structuring your message.Iterate your messaging more quickly and easily with stakeholders.Deliver better papers in a fraction of the time.

Learn how top-tier private, public and not-for-profit executives globally have lifted their game.

Davina Stanley shares how to set your team up to deliver better papers and presentations to senior decision makers in a fraction of the time.

Few people, it seems, enjoy preparing papers and presentations for senior leaders and Boards.

Equally, leaders and Boards frequently complain about the mediocrity of such papers.

Despite this, all concerned aim for papers that support rich discussions that lead to better and faster decisions. Nobody enjoys unproductive meetings discussing details that lead to more questions than answers. Yet this is where many senior teams and Boards find themselves.

In Elevate, Davina Stanley helps you change this dynamic by lifting the quality of thinking in your team's papers without rewriting them yourself.

Set you and your team up to work at level so all of you add more value.

Elevate explains how to

• Set you and your team up to work at level so all of you add more value.
• Iterate quickly around the substance of the messaging rather than meddling in the minutiae.
• Deliver better papers in a fraction of the time.

Learn how top-tier private, public and not-for-profit teams globally have lifted their game.