You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, Well, that's an hour of my life I'll never get back. But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?

Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown natural laws that govern how people actually learn.

In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:

• Building around a small number of powerful ideas


• Keeping content within the audience's brain bandwidth


• Developing logical narrative structure


• Anchoring communication in the listener's priorities


• Creating mind-sticky storytelling and visuals


• Crafting handouts that allow your presentation to live on after the handshakes

Filled with examples of exceptional--and not so exceptional--presentations, along with clear explanations of why they do and don't work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.

Comprehensive and arresting, original and generous. Tim Pollard teaches you everything you need to know about making presentations that get the results you want--and some things you ought to know about being a human being worthy of getting them.

--David Murray, executive director, Professional Speechwriters Association; publisher, Vital Speeches of the Day

For most people, delivering a presentation is a harrowing experience. Much is often at stake, yet presenters struggle to perform as well as they'd like. In this captivating book, speaker, author, and communications consultant Tim Pollard breaks this challenging moment down into its most important components and teaches you how to master each.

How to prepare:

• Understanding your audience from an intellectual, emotional, and cultural perspective


• Grasping the importance and practice of exceptional rehearsal


• Valuing the venue: making it work for you rather than against you

What to do:

• Mastering the presentation opening


• Exploring communication mechanics


• Managing your audience

Who to be:

• Cultivating a winning style: the three pillars of authority, authenticity, and directiveness


• Harnessing the power of muscular language


• Leveraging the core tools of rhetoric

With practical tips, relatable stories, and vibrant examples, Mastering the Moment employs Pollard's engaging style, making the guidance as absorbing to read as it is to adopt.