The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

The Emperor Titus opened the enormous Colosseum in AD 80 to host 100 days of games, and it will astound readers to learn what the ancient Romans found entertaining. Over 50,000 screaming fans watched gladiators battling each other to the death, men fighting exotic wild beasts, and even mock sea battles with warships floating on an arena floor flooded with water. By AD 476 the Roman Empire had fallen, and yet the ruins of the Colosseum remain a world-famous landmark of an unforgettable time.

When the Twin Towers were built in 1973, they were billed as an architectural wonder. At 1,368 feet, they clocked in as the tallest buildings in the world and changed the New York City skyline dramatically. Offices and corporations moved into the towers--also known as the World Trade Center--and the buildings were seen as the economic hub of the world. But on September 11, 2001, a terrorist attack toppled the towers and changed our nation forever. Discover the whole story of the Twin Towers--from their ambitious construction to their tragic end.

The Vietnam War was as much a part of the tumultuous Sixties as Flower Power and the Civil Rights Movement. Five US presidents were convinced that American troops could end a war in the small, divided country of Vietnam and stop Communism from spreading in Southeast Asia. But they were wrong, and the result was the death of 58,000 American troops. Presenting all sides of a complicated and tragic chapter in recent history, Jim O'Connor explains why the US got involved, what the human cost was, and how defeat in Vietnam left a lasting scar on America.

Rock and roll sprang from a combination of African-American genres, Western swing, and country music that exploded in post World War II America. Jim O'Connor explains what constitutes rock music, follows its history and sub-genres through famous musicians and groups, and shows how rock became so much more than just a style of music influencing fashion, language, and lifestyle.

This entry in the New York Times best-selling series contains eighty illustrations and sixteen pages of black and white photographs.

There are many fascinating mysteries in this world, but to men, perhaps, the most mysterious of all is women. In this book, author Jim O'Connor attempts to uncover the mysterious nature of women. He ponders questions such as, Are women ever satisfied for long, and, Do women understand other women?

Though women are constantly changing, and men may never understand their mysterious ways, Men's Guide to Planette Earth Or Some Things You Might Know About Women Sometimes attempts to unravel the female mystique and men's place on Earth.

About the Author:

Jim O'Connor resides in Chicago, Illinois.

The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O'Connor's hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.