One of those life-changing reads that makes you see--or, in this case, hear--the whole world differently. --Megan Angelo, author of Followers
At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.--Refinery29.com
The New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how cultish groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power.
What makes cults so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we're looking for a satisfying explanation for what causes people to join--and more importantly, stay in--extreme groups. We secretly want to know: could it happen to me? Amanda Montell's argument is that, on some level, it already has . . .
Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of brainwashing. But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear--and are influenced by--every single day.
Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities cultish, revealing how they affect followers of groups as notorious as Heaven's Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of cultish everywhere.
As funny as it is informative, this book will have you laughing out loud while you contemplate the revolutionary power of words. --Camille Perri, author of The Assistants and When Katie Met Cassidy
A brash, enlightening, and wildly entertaining feminist look at gendered language and the way it shapes us.
The word bitch conjures many images, but it is most often meant to describe an unpleasant woman. Even before its usage to mean a female canine, bitch didn't refer to women at all--it originated as a gender-neutral word for genitalia. A perfectly innocuous word devolving into an insult directed at females is the case for tons more terms, including hussy, which simply meant housewife; and slut, which meant an untidy person and was also used to describe men. These are just a few of history's many English slurs hurled at women.
Amanda Montell, reporter and feminist linguist, deconstructs language--from insults, cursing, gossip, and catcalling to grammar and pronunciation patterns--to reveal the ways it has been used for centuries to keep women and other marginalized genders from power. Ever wonder why so many people are annoyed when women speak with vocal fry or use like as filler? Or why certain gender-neutral terms stick and others don't? Or where stereotypes of how women and men speak come from in the first place?
Montell effortlessly moves between history, science, and popular culture to explore these questions--and how we can use the answers to affect real social change. Her irresistible humor shines through, making linguistics not only approachable but downright hilarious and profound. Wordslut gets to the heart of our language, marvels at its elasticity, and sheds much-needed light on the biases that shadow women in our culture and our consciousness.
As funny as it is informative, this book will have you laughing out loud while you contemplate the revolutionary power of words. --Camille Perri, author of The Assistants and When Katie Met Cassidy
A brash, enlightening, and wildly entertaining feminist look at gendered language and the way it shapes us.
The word bitch conjures many images, but it is most often meant to describe an unpleasant woman. Even before its usage to mean a female canine, bitch didn't refer to women at all--it originated as a gender-neutral word for genitalia. A perfectly innocuous word devolving into an insult directed at females is the case for tons more terms, including hussy, which simply meant housewife; and slut, which meant an untidy person and was also used to describe men. These are just a few of history's many English slurs hurled at women.
Amanda Montell, reporter and feminist linguist, deconstructs language--from insults, cursing, gossip, and catcalling to grammar and pronunciation patterns--to reveal the ways it has been used for centuries to keep women and other marginalized genders from power. Ever wonder why so many people are annoyed when women speak with vocal fry or use like as filler? Or why certain gender-neutral terms stick and others don't? Or where stereotypes of how women and men speak come from in the first place?
Montell effortlessly moves between history, science, and popular culture to explore these questions--and how we can use the answers to affect real social change. Her irresistible humor shines through, making linguistics not only approachable but downright hilarious and profound. Wordslut gets to the heart of our language, marvels at its elasticity, and sheds much-needed light on the biases that shadow women in our culture and our consciousness.