Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

• Powerful bidding strategies using remarketing lists for search ads
• New ad extension features
• Automation capabilities using scripts
• Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

New Customers Are Waiting...Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after--10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:

• Maximize your ad ROI with newsfeeds, videos, and branded content
• Create custom audiences from your contact lists, video views, and page engagement
• Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
• Boost your Facebook ads using the Audience Network and Instagram
• Follow the three-step formula for successful video ads
• Maximize campaigns and increase conversions on all traffic to your website
• Track and retarget engaged users by leveraging the Power of the Pixel
• Make every page on your website 5-10 percent more effective overnight

Maybe You Don't Have to Figure It All Out Yourself

A currency trader receives a million-dollar algorithm as a mental download. A financial advisor has ominous dreams three nights in a row, then warns her clients to cash out. Three days later markets plummet as COVID hits. Two years into a bogus lawsuit, a CEO chooses to forgive. His attorney calls four minutes later-case settled. These ideas did not come from within these people, but from a power outside themselves-the Muse.

God's got multiple memos in your message box awaiting your immediate response. Perry's book will introduce them to you, help you effectively see them, and make your life infinitely more interesting, important, and impactful now. This book will inspire you to release all of your memos that have been in a holding pattern. -Mark Victor Hansen, co-creator of the Chicken Soup for the Soul, One Minute Millionaire, and Ask! book series selling over a half billion books

You don't need to hustle harder, raise your IQ or earn an MBA to solve your most pressing problems. The lines of communication are open . . . if you'll only listen. Whether you're Catholic, Buddhist, Jewish, or agnostic, Memos from the Head Office shows you how to:

• Resolve impossible conflicts
• Access new breakthroughs
• Navigate jagged situations
• Reveal hidden insights

This book delivers detailed verifiable stories of real entrepreneurs who found that listening to the Head Office goes beyond a sharp mind or brilliant strategy. In these pages, you'll discover a superior resource for critical decisions.

Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

In the ongoing debate about evolution, science and faith face off. But the truth is both sides are right and wrong.

In one corner: Atheists like Richard Dawkins, Daniel Dennett, and Jerry Coyne. They insist evolution happens by blind random accident. Their devout adherence to Neo-Darwinism omits the latest science, glossing over crucial questions and fascinating details.

In the other corner: Intelligent Design advocates like William Dembski, Stephen Meyer, and Michael Behe. Many defy scientific consensus, maintaining that evolution is a fraud and rejecting common ancestry outright.

There is a third way. Evolution 2.0 proves that, while evolution is not a hoax, neither is it random nor accidental. Changes are targeted, adaptive, and aware. You'll discover:

How organisms re-engineer their genetic destiny in real time

Amazing systems living things use to re-design themselves

Every cell is armed with machinery for editing its own DNA

The five amazing tools organisms use to alter their genetics

70 years of scientific discoveries--of which the public has heard virtually nothing!

Perry Marshall approached evolution with skepticism for religious reasons. As an engineer, he rejected the concept of organisms randomly evolving. But an epiphany--that DNA is code, much like data in our digital age--sparked a 10-year journey of in-depth research into more than 70 years of under-reported evolutionary science. This led to a new understanding of evolution--an evolution 2.0 that not only furthers technology and medicine, but fuels our sense of wonder at life itself.

This book will open your eyes and transform your thinking about evolution and God. You'll gain a deeper appreciation for our place in the universe. You'll see the world around you as you've never seen it before.

Evolution 2.0 pinpoints the central mystery of biology, offering a multimillion dollar technology prize at naturalcode.org to the first person who can solve it.

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:

• Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
• Master the components of a high-converting campaign and get the most bang for your buck
• Harness mobile search advertising and Facebook ads for maximum results

Google now processes 40,000 searches every second (that's 1.2 trillion searches every year) making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful advertising medium.

NOTE: The book also includes free online access to additional tutorials, videos and trainings just for book owners. Book Description

Infusionsoft Mastery is the culmination of years of in the trenches work, research, experimentation and, yes, many blunders along the way The goal of this book is simple; to help all Infusionsoft users, regardless of experience level, take advantage of the Best Practices I have uncovered.

You'll find Best Practice guidance on the following topics:

• The Ideal Welcome Campaign
• Campaign Design and Wireframing
• Email Engagement
• Effective Tagging
• Simple Tracking
• Campaign Building
• Custom Field Usage
• Setup and User Management
• Order Processing
• The Mindset of Automation
• and much, much more...

Is This Book Right For You?

If you are looking for in-depth guidance, structure and Best Practices advice for how to get the most out of Infusionsoft, then yes, it is definitely for you, regardless of your experience level. If, however, you are looking for a how to book with step-by-step screen shots, then no, this book is probably not for you.

As there are other books already on the market giving you detailed how to instructions, this book takes the approach of focusing on strategy, implementation and industry Best Practices. This book provides the benefit of thousands of hours of Infusionsoft training, implementation and client consulting work distilled down into practical real-world business advice.

Supplemental Content

Infusionsoft is a software platform and, as such, the interface is constantly changing and being updated. That is why the author provides additional supplemental training, videos and tutorials online. The intent was to not try and put things into the book that would immediately become out of date at the next Infusionsoft update, but rather keep the book focused on core strategy and implementation. The supplemental content is updated frequently to make sure that it stays in sync with the software.