The essential and bestselling guide to typography from beloved design educator Ellen Lupton--revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces.

Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics.--I Love Typography

The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.

Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate.

Featuring 32 pages of new content, the third edition is revised and refined from cover to cover:

• More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers
• Introductions to diverse writing systems, contributed by expert typographers from around the world
• Demonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layout
• Current approaches to typeface design, including
  • Variable fonts and optical sizes
  • Tips for readability, legibility, and accessibility
  • Stunning reproductions from the Letterform Archive

Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design

Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.

Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.

A longstanding excellent primer, in an equally excellent updated edition.--Print

Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

- Color
- Texture
- Rhythm and balance
- Hierarchy
- Layers
- Grids
- And much more!

The new revised edition features new chapters on:

- Visualizing data
- Typography
- Modes of representation
- Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators.

Extra Bold is the inclusive, practical, and informative (design) career guide for everyone!

Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews.

- Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them.
- Interviews showcase people at different stages of their careers.
- Biographical sketches explore individuals marginalized by sexism, racism, and ableism.
- Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more.

A new take on the design canon.
- Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking.
- Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege.
- Adds new voices to the dominant design canon.

Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book.Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

An unprecedented, definitive look at the school's typography and print design, from its early expressive tendencies to the functional modernism for which it is famed today

The Bauhaus looms large as one of the most influential legacies in 20th-century graphic design. Known for its bold sans-serif typefaces, crisp asymmetrical grids and clean use of negative space, the school emerged as the forebearer of a new look--one that seized the tools of mass production in the creation of a radical new art. Today, just over 100 years after the Bauhaus's opening in 1919, the school's visual hallmarks have come to define modernity as it appears on the printed page.

The official catalog for Letterform Archive's inaugural gallery exhibition, Bauhaus Typography at 100 explores the school's legacy in graphic and typographic design through artifacts of its own making--its books, magazines, course materials, product catalogs, stationery, promotional fliers and other ephemera.

From the book's beautifully designed pages, readers learn of typographic masters László Moholy-Nagy, Herbert Bayer and Joost Schmidt, who channeled Constructivism's geometric forms and optimism for industry into printed vehicles for the school's teachings. Here is where Bauhaus typography--its rejection of serifs and capitals, embrace of experimental alphabets, insistence on universal clarity, and innovation in layering and hierarchy--took its distinctive shape.

The catalog also shines light on the Bauhaus's lesser-known early forays into expressive lettering and illustration, also tracing the school's immediate impact on seminal design movements such as the New Typography and, of course, on design practitioners working today. Lavishly illustrated, carefully researched and written, and accompanied by an in-depth introduction from noted Bauhaus expert, author and curator Ellen Lupton, Bauhaus Typography at 100 is a must-have for any fan of modern design.

An illustrated guide to the language of poster design by Ellen Lupton, one of America's most popular design authors and curators

With its unique focus on visual language, Ellen Lupton's How Posters Work is more than another poster book. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as Simplify, Focus the eye, Exploit the diagonal, Reverse expectations and Say two things at once are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology and rhetoric to produce powerful acts of visual communication.

Ellen Lupton (born 1963) is an acclaimed writer, curator and graphic designer. She is Director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore, where she also serves as Director of the Center for Design Thinking. As Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum since 1992, she has produced numerous exhibitions and books, including Mechanical Brides: Women and Machines from Home to Office (1993), Mixing Messages: Graphic Design and Contemporary Culture (1996), Letters from the Avant-Garde (1996), Skin: Surface, Substance + Design (2002) and--most recently--Beautiful Users: Designing for People (2014). Lupton is a 2007 recipient of the AIGA Gold Medal, one of the highest honors given to a graphic designer or design educator in the US.

An exquisite survey, displaying an array of design as well as challenging our definitions of beauty. -Alexander Cavaluzzo, Hyperallergic

Beauty--the book, born out of Cooper Hewitt, Smithsonian Design Museum's 2015 Triennial of the same name, curated by Andrea Lipps and Ellen Lupton--showcases some of the most exciting and provocative design created around the globe during the past three years. These pages aim not to emphasize the hidden beauty in the everyday--a beloved teapot or favorite shoe--but to locate transformational beauty in contemporary design that is exuberant, ethereal, atmospheric, experiential, exceptional or sublime. Sixty-two designers represent a vast range of disciplines from architecture, fashion, digital, graphic, and product design, to interiors, hair, nail and lighting design. The objects featured cause us to take pause, catch our breath and get lost in our pursuit to understand or explain them.
Designed by the innovative Kimberly Varella, the book is itself a tactile, fluid and provocative interpretation of beauty. Varella's design provides unexpected points of entry, playing with the concepts of beauty by using reflective surfaces, hot pink thread weaving pages together and a heart of the book, from which all else flows. Ethereal, Intricate, Extravagant, Transformative, Transgressive, Elemental and Emergent Beauty are the seven themes. Each section includes the individual designers in conversation with the curators about her or his process and beauty's differing forms, punctuated by rich galleries of their work, generating the ultimate feast for the senses.

Food & The Public Sphere is a survey of socially engaging public works, sculpture and objects by internationally acclaimed artists Lucy + Jorge Orta.

The partnership's food recycling projects, mass open- air meals, gleaned gastronomic dinners, and mobile soup kitchens have pioneered a renewed interest in the politics of food. Communities all over the world-- working from the scale of global food networks down to local methods for farming and cooking--are seeking ways to make the food system better serve the needs of people and the planet. After decades of successful food production in massive quantities, producing cheap produce, policymakers and citizens are recognising the environmental and social cost of this process. The over-industrialisation of food has forced small farms to surrender to agribusiness, reduced biodiversity in favour of monoculture crops, and assaulted communities with debilitating chronic diseases. Lucy + Jorge Orta's work in this volume bring these pressing issues home.

The publication will bring together, for the first time, the culmination of twenty-years dedication to the power of art and food. A compelling image-led, large-format design, will gives a feel for the breath-taking and highly engaging work the Orta duo create. Also featuring 'scrapbook-like' photos of the genesis and installation of the works as they progress: from the issues at stake, to the studio, to the final locations of representation.

Food & The Public Sphere is the fourth title to be published on the work of Lucy and Jorge Orta by Black Dog Publishing. The previous titles are Light Work: Lucy + Jorge Orta, Lucy + Jorge Orta Pattern Book: An Introduction to Collaborative Practices and Mapping the Invisible: EU-Roma Gypsies.

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies--from electronic publications and websites to videos and mobile devices--this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

El buen diseñ o, como el buen storytelling, da vida a las ideas. Pero conocemos bien los profesionales del diseñ o los mecanismos narrativos que hacen que nuestros diseñ os esté n vivos? Es posible que ya estemos utilizando algunos de ellos sin saberlo? Qué otras té cnicas pueden proporcionarnos las herramientas del storytelling para que el resultado de nuestro trabajo apunte directamente al corazó n de sus usuarios? Este libro es, precisamente, una guí a de recursos y estrategias para aprender a aplicar las té cnicas propias de la narració n en la creació n de grá ficos, productos, servicios y experiencias. Al planificar el diseñ o de una aplicació n digital o de una publicació n rica en datos, los diseñ adores está n invitando al usuario a adentrarse y explorar un escenario. El diseñ o editorial, de branding o de atractivos e intrigantes espacios comerciales emplea estrategias de comunicació n que orientan y acompañ an al usuario en un viaje transformador. Con este libro, Ellen Lupton consigue descubrirnos estas diná micas y el funcionamiento de la percepció n visual desde un punto de vista narrativo. A partir de decenas de herramientas y conceptos explicados de una manera viva y visual, ayudará a cualquier profesional del diseñ o a comprender, jugar y amplificar el poder narrativo de su trabajo. Acto I. Acció n > Descubre los patrones narrativos que sostienen las historias, como el arco narrativo o el viaje del hé roe, y aprende a aplicarlos en la relació n que los usuarios establecen con productos y servicios. Acto 2. Emoció n > Comprende el ví nculo del diseñ o con nuestros sentimientos y estados de á nimo. El viaje emocional de un usuario puede ir de la irritació n al gozo y tú puedes acompañ ar ese viaje. Acto 3. Sensació n > Conoce la importancia de la percepció n y la cognició n, procesos activos y transformadores clave. Explora los estí mulos inspirados en los principios de la psicologí a Gestalt o el concepto de affordance. Secuelas > Tu proyecto ilustra bien una acció n? Incluye una llamada a la acció n? Has desarrollado la empatí a con los potenciales usuarios? Animas al usuario a implicarse de una forma activa y creativa? Te daremos herramientas para conseguirlo!

This is no mere book about fonts--it's a book about how to use them. Typography is a tool that can be used to give language a physical body, to give content a concrete form, and let messages flow from person to person. This book is for readers and writers, designers and editors, and professors and students who work with the written word. From the rigidity of movable type in metal or wood to the flexibility of digital media, text has evolved from a closed-off, stable concept to an open and fluid ecosystem in which elements can be adjusted in infinite ways. Thinking with Type touches on the cultural and theoretical questions that underlie typographical design.

Este no es un libro sobre fuentes. Es un libro sobre cómo utilizarlas. Este libro trata de pensar con la tipografía. La tipografía es una herramienta con la que podemos dotar al lenguaje de un cuerpo físico, dar una forma concreta al contenido y posibilitar el flujo social de mensajes. Este libro pretende hablar con los lectores y escritores, diseñadores y editores, profesores y estudiantes cuyo trabajo esté relacionado con la impredecible vida de la palabra escrita. Desde la rigidez que imponía el trabajo con los tipos de imprenta físicos, de metal o madera, hasta la flexibilidad que ofrece el medio digital, el texto ha evolucionado desde un cuerpo cerrado y estable hacia un ecosistema fluido y abierto cuyos atributos, grano, color, densidad y silueta, pueden ajustarse de maneras infinitas. Pensar con tipos aborda las cuestiones culturales y teóricas que alimentan el diseño tipográfico.