The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations-from product managers and engineers to marketers and executives-can put Agile to work.

Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions.

• Understand exactly what Agile is and why it matters
• Use Agile to address your organization's specific needs and goals
• Take customer centricity from theory into practice
• Stop wasting time in report and critique meetings and start making better decisions
• Create a harmonious cycle of learning, collaborating, and delivering
• Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams.

In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day?

With this book, you'll learn:

• What the day-to-day work of product management entails--and how to excel at it
• Why no job title or description will resolve the ambiguity of your role
• How to bridge the false dichotomy between strategy and execution
• Why the temptation to focus on decks and documentation can be bad for your team (and for you)
• How to prioritize your time and pick your battles

Around the world, product teams are waking up to the same uncomfortable truth: doing things the right way doesn't matter if your team loses its funding or your company goes out of business.

Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden best practices from Silicon Valley behemoths can only provide so much guidance for teams working across vastly different business and funding models.

In Impact-first Product Teams, product leader and consultant Matt LeMay provides clear-eyed and reality-tested guidance for doing the work that matters most to your business. This concise and practical book walks you through the questions and conversation starters that have helped product teams across industries and geographies put impact at the heart of their work - and keep it there.