AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA
A WIRED ALL-TIME FAVORITE BOOK
A FINANCIAL TIMES BEST BOOK
THE CONSCIENCE OF SILICON VALLEY- GQ
Named one of the best books of 2017 by The Economist, The Wall Street Journal, & Vox
The father of virtual reality explains its dazzling possibilities by reflecting on his own lifelong relationship with technology Bridging the gap between tech mania and the experience of being inside the human body, Dawn of the New Everything is a look at what it means to be human at a moment of unprecedented technological possibility. Through a fascinating look back over his life in technology, Jaron Lanier, an interdisciplinary scientist and father of the term virtual reality, exposes VR's ability to illuminate and amplify our understanding of our species, and gives readers a new perspective on how the brain and body connect to the world. An inventive blend of autobiography, science writing, philosophy and advice, this book tells the wild story of his personal and professional life as a scientist, from his childhood in the UFO territory of New Mexico, to the loss of his mother, the founding of the first start-up, and finally becoming a world-renowned technological guru. Understanding virtual reality as being both a scientific and cultural adventure, Lanier demonstrates it to be a humanistic setting for technology. While his previous books offered a more critical view of social media and other manifestations of technology, in this book he argues that virtual reality can actually make our lives richer and fuller.A NATIONAL BESTSELLER
A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse. Informed by Lanier's experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices--such as the nature of user identity--that were locked-in at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the wisdom of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.Te cuesta imaginar una vida sin redes sociales? Y si te dieran 10 argumentos explicando la toxicidad de sus efectos?
En este libro, Jaron Lanier nos explica con una contundencia abrumadora como las redes sociales, al desplegar una vigilancia constante y manipular el inconsciente de sus usuarios, nos est n convirtiendo en personas rencorosas, tristes, asustadizas, poco emp ticas, aisladas y triviales.
Si quieres una vida m s feliz, un mundo m s justo y pac fico, o simplemente la oportunidad de pensar por ti mismo sin ser monitoreado e influenciado por las corporaciones m s ricas de la historia, lo mejor que puedes hacer es cancelar tus cuentas. Ahora.
ENGLISH DESCRIPTION
A timely call-to-arms from a Silicon Valley pioneer.
You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms.
Lanier's reasons for freeing ourselves from social media's poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more connected than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.