Hitta has had his fair share of ups and downs. However, now that Hitta's time in prison has come to an end, he is ready to hit the streets, His mentor, Royalty Records' CEO Richard Royal, aka Rolex Rich, has offered his protégé the opportunity of a lifetime. Together, they're going to change the game. The only thing Rolex Rich wants in return is Hitta's complete loyalty.
Peso, Hitta's right-hand man, is down for whatever, whenever, wherever! He's an aspiring rapper who has an immense amount of talent. Peso is just waiting for the right time to make his move into the music industry. He doesn't foresee the huge changes that are about to happen in his life- some good, some bad, and some he may not survive.
Meanwhile, Matt Murda, Hitta's former business partner, is lurking about. Matt is determined to kill Hitta and even a score that no one seems to care about but him.
Welcome to the cold streets of Coney Island, Brooklyn, where loyalty is not a slogan, betrayal is a tough pill to swallow, and death is closer than a friend. Will Hitta and Peso Level Up or will they be forced back to square one?
Tyler Peso Carter known as Presidential Peso to the music industry is really living out his dreams. He got his foot in the door and took off fast. Peso is already being mentioned in conversations with the greatest rappers of all times. With things going great in his career, in his love life and his personal life, Peso decides to leave the streets alone. But will the streets let go of him?
Hitta on the other hand has no plans to slow down at all. Even though he gave Peso his blessings to leave the game alone, Hitta is not yet done bleeding the streets. Hitta reconnects with the plug and jumps back into the dope game full force. As promised, he anoints young Flee as his protégé and things ascend to new heights.
Just when things seem ideal for Hitta, Peso and the UGF, a brooding beef threatens to destroy everything they've built. Will UGF continue to Level Up or will their enemies slide and bring their world crashing down?