While other books give you tips on how to write funny, this book offers a paradigm shift in understanding the mechanics and art of comedy, and the proven, practical tools that help writers translate that understanding into successful, commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don't work, and explains what tools were used (or should have been used).

A comic hero or heroine also goes on a journey, but for the comic hero, it's often quite different. Steve Kaplan will show you the diverse paths that comedy takes in The Comic Hero's Journey.

In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive. Revolutionizing the Customer Journey: Harnessing AI to Transform Marketing, Sales, and Service is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and strengthen brand loyalty. This groundbreaking book takes you on a journey through the revolutionary impact AI has on marketing, sales, and customer service! Through real-life examples and case studies, you'll learn how innovative companies are using AI to personalize marketing campaigns, streamline sales processes, and enhance customer support.

Un libro acerca del pensamiento estrat gico y una actitud exitosa para el negocio, Ponga al elefante en su bolsillo est lleno de estrategias pr cticas sobre mercadotecnia y ventas para ayudarlo a obtener un consumidor gigante, su propio elefante, e incrementar en forma dram tica los ingresos, las ganancias y el xito.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.


Build, secure, scale, and maintain Citrix on Windows

New and existing Citrix engineers will learn to design and deploy an enterprise-level server-based computing (SBC) environment on Windows Server 2003 using Citrix Access Suite 4.0. This official guide explains how to maximize the suite components to enable and manage secure access to applications and data across the Internet, intranets, extranets, and WANs, LANs, and wireless networks

• Contains helpful checklists and technical best practices
• Covers all products in the Citrix Access Suite