Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.
In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question--the missing gap in the market--to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand--from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.
With more than 1,000 vibrant illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
The Laboratory Manual provides an emphasis on critical thinking and includes Safety Guidelines, Objectives, A List of Materials Needed, Topic Introduction, Activities with embedded questions, and Critical Thinking Questions.
The Reverend Oliver Francis Walby (O. F Walby) was in the forefront of religio-sexual innovation. His notorious Naked Mass, performed at the Episcopal Church of Saint Henry the Eighth in Hollywood, attracted free-spirited worshipers. But when it was discovered that the audience/participants included underage girls, the District Attorney as well as his Bishop were forced to take action. Rev. Walby, accompanied by his close companion, Elliot Spenseric (scion of a once wealthy Beverly Hills family), must flee to the South American country of El Santo. Once in the high Andean country the holy gentleman lapses into a state of semi- narcolepsy. His affairs must be managed by Elliot, who keeps his eyes on the prize of spreading Walby's doctrine of Che-su, a politico-theological philosophy that combines Jesus' love for the masses with Che Guevara's call for armed rebellion. With the evanescent Walby in tow, Elliot sets out on a comic pilgrimage to make contact with the true revolutionaries of FARS (Frente Armado de la Revolucion Santense) and its charismatic leader, La Mama.
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When you read Options Trading: Options Trading for Beginners, you'll immerse yourself in an ocean of opportunity. This compelling guide explains the terminology you need to know in simple, easy-to-understand language. You'll gain the skill and confidence you need to manage the storms of risk and sail into calm seas. Navigating the vast array of options trading opportunities has never been easier
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Young, Free, and Independent is a comprehensive guide to achieving financial freedom and building lasting wealth. This practical book outlines a simple yet powerful step-by-step process for taking control of your money and creating financial stability.
The book introduces the LESSI method-Learn, Earn, Spend, Save, Invest-a framework for making smart financial choices and avoiding common money traps. By mastering each step in order, readers can escape the bondage of debt, establish financial security, and harness the power of investing.
Young, Free, and Independent explores how to:
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Michael Johnson's The Molecules of Life: A Journey into Chemistry is a fascinating exploration of the fascinating field of chemistry. This amazing book makes chemistry, which may be intimidating, into an exciting journey that anyone can enjoy.
Michael Johnson, a renowned chemist and skilled writer, takes readers on a journey through the fundamentals of existence. Johnson reveals the histories of these crucial chemical elements, such as water molecules, DNA, and proteins, and how they fit into the larger narrative of life.
Johnson explains chemical processes, the periodic table, and the remarkable changes that occur inside the tiniest particles with clarity and passion. His story not only clarifies the scientific principles, but also explains the far-reaching effects of chemistry on everything from our health to our vitality to the very air we breathe.
Beautiful and profound, The Molecules of Life celebrates the science of chemistry. Both the novice and the expert scientist are welcome to join the author on this fascinating voyage into the world of subatomic particles. Every living thing on Earth depends on a fascinating set of chemical reactions, and Johnson's book not only teaches about these reactions but also gives the reader a profound respect for them. If you want to take a life-changing journey into the heart of chemistry, this is the book for you.
American Chronicles: A History of the United States offers a comprehensive journey through the pivotal moments that shaped the nation. From the rich tapestry of indigenous civilizations to the tumultuous struggles of the Civil Rights Movement and beyond, this book explores the key events, figures, and themes that define American history. From the Revolutionary War to the Cold War and beyond, witness the rise of a nation, the trials of war, and the ongoing quest for equality and freedom. Experience the story of America, from its origins to its enduring legacy in the modern world.
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