The master creator of finely crosshatched illustrations and sinisterly amusing tales, Edward Gorey (American, 1925 2000) got his start in publishing by designing book covers for such New York houses as Doubleday, Grosset & Dunlap, Vintage Books, and later Random House. Today, his prodigious output of hundreds of dust jackets and paperback covers evidences his distinctive flair for design and his extraordinary ability to portray the essence of the books that came his way. Edward Gorey: His Book Cover Art & Design features a broad selection of his work, created from 1953 to 2000.

In his essay, Steven Heller offers an insightful overview of Gorey's book cover art and design. He writes, Successful cover design requires the expertise of an artist, typographer, poster designer, and logo maker. Many book design specialists were incapable of designing a cover or jacket with the same Gorey aplomb, even if they tried.

Between Worlds: The Art and Design of Leo Lionni opens at the Norman Rockwell Museum in Stockbridge, MA, on November 18, 2023.

Leo Lionni (1910-1999) was a key figure of postwar visual culture, who believed that a smart, pithy design language could unite people across generations and cultural boundaries. He first achieved success in the field of graphic design, serving as the influential art director of Fortune magazine from 1948 to 1960 and personally executing such innovative designs as the catalogue for the Museum of Modern Art's seminal photo exhibition The Family of Man. Then, in the 1960s, he embarked on an equally groundbreaking career in picture books, using torn-paper collages to illustrate modern animal fables such as Frederick and Swimmy, which are still beloved today. But even as his books won multiple Caldecott Honors, Lionni--who had begun as a painter--also maintained a fine art practice centered on his Parallel Botany, a richly imagined world of fanciful plants.

This volume, the catalogue of a major exhibition at the Norman Rockwell Museum, is the first to present Lionni's extraordinary career in the round. Written by leading scholars and with an introduction by the artist's granddaughter, it is illustrated with abundant examples of his work, including many little-seen items from the Lionni family archives. Leo Lionni: Storyteller, Artist, Designer will be an important, and eye-opening, contribution to the history of art and design.

This book is a short read, perfectly pitched at those looking to take their first step into the world of typography CreativeBloq

Geared towards helping you evolve different typographic styles, the book [...] is packed with practical techniques and iconic examples - Creative Boom

Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric, and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world, visible in all areas of popular culture. Beautifully illustrated, this book presents images from leading designers who use fonts, lettering, illustrations and digital media in all fields of the visual arts, including web design, logo design and branding.

Geared towards helping you evolve different typographic styles, The Typography Idea Book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces, and puns, discover all the brilliant ideas you could be bringing to your own designs.

From the introduction:

Not every designer is a good, much less a great, typographer. Actually, to be a great typographer you have to be a highly skilled graphic designer in the first place. Typography is, arguably, the most important component of graphic design. It requires a distinct ability to make readable messages while expressing, emoting and projecting concepts to audiences, large and small.

Typography can be copied and, therefore, it can be taught. Like the classical painting student learning to perfect the rendering of human form by repeatedly drawing from the same plaster cast, the best way to learn typography is to do it over and over again. Theory is fine, but practice is necessary in order to develop a visceral feeling about the way letters sit on a page or screen. You must know if they are in harmony, or unsuited to marriage. Playing with typographic puzzle pieces is one of the joys of typography. While the end result must be understandable - though please note that doesn't necessarily mean legible, for illegibility is relative and what is illegible can often be deciphered - the process can be intuitive. What you see is more than what you get: playing with type is an opportunity to create typographic personalities both for yourself and for your clients.

This book is geared towards helping you evolve different typographic characters or styles, or perhaps even your specific design signature. What this book is not is a tutorial in typographic basics - kerning, spacing, selecting, and so on. There are many excellent existing volumes that will give you that essential knowledge. Our intention here is to lay out many of the fun, esoteric and eccentric options a typographer has at his or her disposal. These 'commonly uncommon' approaches include type transformation and mutation, as well as puns and metaphors, and typographic pastiche and quotation.

In other words if typographic basics are the 'main course' in your typographic feeding frenzy, the ideas herein are the dessert. It's time to indulge yourself in what is offered on the menu of typographic confections. - Steven Heller and Gail Anderson

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour.

The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

A Revival and Celebration of the Golden Age of Typography

Any type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise Fili have collected over the years. As type gourmets, Heller and Fili savor type in many forms--especially the aesthetically idiosyncratic and the printed artifacts of which historical or retro typefaces are samples. A period of rapid innovation and growth in printing and type technology, the late 1800s and early 1900s saw type foundries in Europe and America burst into wellsprings for bold compositions and arresting typefaces However, this is not a history book; rather, it is a sampler of tasty typographic confections or so-called eye candy. The curated selection here reflects this era's printing material, including stock pictorial cuts, filigree borders, and cartouches galore.

These aesthetic gems are the fruit of Heller's and Fili's labors after spending decades scouring the antiquarian book and flea markets of Paris, Berlin, Rome, Florence, Barcelona, eastern Europe, and elsewhere online and in auction catalogs to find examples of graphic design worth preserving and reviving. These beautiful--yet often absurd--rarities represent historic typeface catalogs and specimen sheets from an age when craftsmanship was at its zenith and attention to manufacture was rigorous. Paired best with the authors' 2011 book, Vintage Type & Graphics, this full color volume is not just about delectation for its own sake, but to prove beyond a drop-shadow of a doubt that just because a typeface or decorative device is old does not mean it is old-fashioned.

'Milton Glaser's designs changed the way we see the world.' - Gloria Steinem

An overview of the work of illustrator and designer Milton Glaser during the 1960s and 70s

From 1954, when he co-founded the legendary Push Pin Studios, to the late '70s, Milton Glaser was one of the most celebrated graphic designers of his day, whose work graced countless book and album covers, posters, magazine covers, and advertisements, both famous and little-known. Glaser largely defined the international visual style for illustration, advertising, and typeface design and interest in his legacy continues unabated, with modern creatives acknowledging his influence; for example, in 2014 Mad Men creator Matthew Weiner enlisted Glaser to design the ad campaign and branding for the show's final season.

His renowned work garnered solo exhibitions at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. Creator of the iconic 'I love NY' logo (featuring a heart symbol in place of the word 'love') and cofounder of New York magazine, Glaser received numerous accolades and lifetime achievement awards. Across thousands of works across all print media, he invented a graphic language of bright, flat color, drawing and collage, imbued with wit. This collection of work from Glaser's Pop period features hundreds of examples of his design that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.

Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories--persuasion, mass media, language, identity, information, iconography, style, and commerce.

This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the magic behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life!!

Designed specifically for the graphic designers out there, this is the perfect jumping off point for the best ways properly write for clients, other designers, and those new to design.

From award-winning design experts Steven Heller and Gail Anderson, an essential resource to using contemporary typefaces for effective communication.

Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike.

In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.

Includes color and black-and-white illustrations

From prolific design writers and educators at the SVA/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design

Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object--from the simplest business card or product packaging to the grandest monument--must be to see and to use.

This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business. Contributors include:

• Sarah Boxer
• Akiko Busch
• Liz Danzico
• Jarrett Fuller
• Colette Gaiter
• Karrie Jacobs
• Mark Kingsley
• Julie Lasky
• Warren Lehrer
• Rob Walker
• Michele Y. Washington
• and many more!

Explaining design means writing intelligibly and creatively. This book covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.

Up until the 20th century, children's play was not a subject that demanded much attention. While objects that entertained children have been present from ancient history, it was only with industrial mass production--and a developing urban middle class--that toys appeared more frequently. As playthings began to display a robust economic performance, an industry rose to provide this new market with the objects of their desire. European manufacturers dominated the toy market, with Germany, in particular, supplying the American market with the bulk of both singular and mass-produced products. World War I ended its dominance, and by the 1920s, bolstered by American ingenuity and an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, American toys became ubiquitous in the consumer market. Ranging from the simple to the complex, children were inundated with a commodity to be wished for and sold to by the millions. From frilly dolls to science sets, children were marketed to with gusto, first through magazines and comic books and later through television. Toys fell along familiar gender lines all while being developed with the unspoken subtext of stimulating developing minds and being vehicles of problem solving with educational value. If the first part of the 20th century represented the rise of toys in America, the postwar period signaled a market unleashed by the baby boom. That one event gained traction for the toy industry and propelled it to its current state. Unforeseen was the next chapter in the industry--the advancement of the technical revolution--which would create another dimension of toy products that would captivate both children and adults as one century blended into the next.In the world of toy production, the multimillion dollar industry took the advertising of its product seriously, and toy manufacturers inundated customers with their latest product via trade journals. In New York City, the hub of the toy industry for most of the 20th century, annual trade shows introduced a deluge of new playthings to the buying public. Frisbees, board games, baseball mitts, Hula-Hoops, air rifles, video games, dolls, and miniature trains were all served up to generations of children, cementing forever the memories of playtime. Filled with a Santa's sack full of surprises, Toys. 100 Years of All-American Toy Ads takes us down the aisles of America's toy stores delivering the favorites and forgotten memories of toys that were hugged and hoarded, saved and disposed of, and now finally brought back in their pristine glory. Once again it's Christmas, your birthday, and a reward for a job well-done.

An entertaining coming-of-age memoir from Steven Heller, award-winning designer, writer, and former senior art director at the New York Times. Featuring 100 color photographs, Growing Up Underground takes readers on a visually inspired look back on being at the center of New York's youth culture in the 1960s and 1970s.

Steven Heller's memoir is no chronological trek through the hills and valleys of his comparatively normal life, but instead, a coming-of-age tale whereby, with luck and circumstance, he found himself in curious and remarkable places at critical times during the 1960s and '70s in New York City.

Heller's delightful account of his life between the ages of 16 and 26 shows his ambitious journey from the start of his illustrious career as a graphic designer, cartoonist, and writer. Follow his journey through stints at the New York Review of Sex, Screw, and the New York Free Press, until he became the youngest art director (and occasional illustrator) for the New York Times Op-Ed page at age twenty-three.

An Essential Collection of Essays and Musings on Graphic Design from One of the Field's Leading Educators

In this wide-ranging compilation, art director, writer, and lecturer Steven Heller shares his passion for graphic design with readers, whom he invites to consider that design can be discerned in all things natural and manmade. Developed as content for a class devoted to reading, this collection is not overtly about conventional design, but about a variety of topics viewed through the lens of design. Offered as a primer for undergraduate and graduate students, Design School Reader presents more than forty essays on subjects such as:

• The role of design in politics
• Visual culture and the social impact of design
• Key moments in the history of typography
• Technological innovations
• The power of branding and logos
• Ethical considerations and dilemmas
• Important figures in the design world

Divided into five parts--Design Language; Design Dialects; Politics, Ideology, Design; Business and Commerce; and Inspiration and Discoveries--each section features a collection of essays culled from Heller's extensive publications from the past several decades. At the end of every essay, readers will find discussion points to prompt further lines of inquiry. As Heller notes, The key is to read, discuss, and debate. Students, aficionados, and anyone with a healthy curiosity will thoroughly enjoy this illuminating and thought-provoking assemblage of perspectives on the practice.

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners or anyone curious about logo design

Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs

Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book

If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the magic behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life

Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going.--Steven Heller, from the Introduction. How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as: --pop icons --viral and guerilla advertising --political satire --the history of Interview, Monocle, Mad, and other magazines --illusionism and three-dimensional design --art for art's sake --design vs. decoration
--the return of hand lettering --art for the masses. POP spans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images, POP is sure to inspire both aspiring and experienced designers.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans.-0 Full of new stories about the graphic icons and idols of today's design culture - This replaces 1-880559-76-5 which has sold nearly 20,000 copies

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Forces even the most sophisticated to rethink and rework their ideas of how images work in the world.--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful examination of the impact of one graphic symbol on society. This acclaimed examination of the most powerful symbol ever created is now available in paperback. The rise and fall of the swastika, and its mysteries and misunderstandings, are fully explained and explored. Readers will be captivated by the twists and turns of the symbol's fortunes, from its pre-Nazi religious and commercial uses, to the Nazi appropriation and misuse of the form, to its contemporary applications as both a racist and an apolitical logo. In a new afterword, author Steven Heller discusses the controversy around ideas to ban the symbol and public reaction to the book since it was first published. This is a classic story, masterfully told, about how one graphic symbol can endure and influence culture for generations.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designerattempts to answer this question with more than 70 debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today's designers continue to ask themselves: How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client's actions? When should a designer take a stand? Readers will find dozens of captivating insights and opinions on such important issues as reality branding; game design and school violence; advertising and exploitation; design as an environmental driving force; and much more. This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products.- Features an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of design citizenship- Includes insights on such contemporary topics as advertising of harmful products, branding to minors, and violence and game design

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.