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In Republic of Spin--a vibrant history covering more than one hundred years of politics--presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his Mission Accomplished photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media--figures like George Cortelyou, TR's brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower's canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.
Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century's most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations--its capacity not only to mislead but also to lead.
The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership
He was known as Silent Cal. Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. The chief business of the American people is business, he famously said. But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans--a path that led directly to FDR's fireside chats and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept cool with Coolidge, and he returned the favor.
The clearest, most concise coverage of one of the most complex topics in medicine--updated with the latest advances in the field
Doody's Core Titles for 2023!
Clinical Neurology, Eleventh Edition, provides a comprehensive overview of basic and clinical neurology in a concise, digestible format. It links clinical neuroscience to current approaches for accurately diagnosing and effectively treating neurologic disorders. Covering all the advances in molecular biology and genetics, this popular guide emphasizes history-taking and neurologic examination as the cornerstones of diagnosis. All information is thoroughly up-to-date and presented as a practice-oriented approach to neurology based on the patient's presenting symptoms or signs.
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Few American historians of his generation have had as much influence in both the academic and popular realms as Alan Brinkley. His debut work, the National Book Award-winning Voices of Protest, launched a storied career that considered the full spectrum of American political life. His books give serious and original treatments of populist dissent, the role of mass media, the struggles of liberalism and conservatism, and the powers and limits of the presidency. A longtime professor at Harvard University and Columbia University, Brinkley has shaped the field of U.S. history for generations of students through his textbooks and his mentorship of some of today's foremost historians.
Alan Brinkley: A Life in History brings together essays on his major works and ideas, as well as personal reminiscences from leading historians and thinkers beyond the academy whom Brinkley collaborated with, befriended, and influenced. Among the luminaries in this volume are the critic Frank Rich, the journalists Jonathan Alter and Nicholas Lemann, the biographer A. Scott Berg, and the historians Eric Foner and Lizabeth Cohen. Together, the seventeen essays that form this book chronicle the life and thought of a working historian, the development of historical scholarship in our time, and the role that history plays in our public life. At a moment when Americans are pondering the plight of their democracy, this volume offers a timely overview of a consummate student--and teacher--of the American political tradition.
DAVID GREENBERG has been in the music biz for most of his adult life: directing Grammy-nominated music videos, scripting the platinum-selling Kiss eXposed for Paul and Gene, product managed releases by Yoko Ono, Ringo Starr, Cesar Rosas, Robert Hunter, Bill Laswell, among others, and later as the Director of Marketing for a boutique agency working with the crème de la crème of the jazz world. (Now you know how he wangled those quotes from musical heavyweights.) And yet, the bulk of his lyrics still lay in a drawer unsung; deadbeat children who should be out there making the big bucks or, more importantly, of course, changing the lives of millions around the world. Heck, in these strange times, he'd even be grateful for a few pennies on the dollar and a few listeners given a good chuckle.
While Greenberg has been writing lyrics since he was a pup, he's rarely found himself around a musician who wanted to turn the words into penetrating, timeless songs. As Cary Baker of conqueroo noted, David never found his Elton John to his Bernie Taupin. That's not to puff up the lyrical quality of the collection to the size of an alarmed blowfish and insinuate Greenberg is a Bernie Taupin, a Hal David, a Captain Beefheart. Still, even they weren't icons when they first started tipping their lyrics into the measures written by their musical partners. And to canvass for his own Reggie Dwight* or John French** by trying to hand out the sheets of lyrics to budding musicians like a hyper and overzealous Dr. Feelgood doling out pills to wary prospective customers seemed a bit slimy-to the budding musicians, at least-with the predictable outcome of having very few stuck to the proverbial wall and even less deep in the literal pockets.
Instead, he's going to try and sell them to you. We have pulled the lyrics together and jammed them into this book that we have lovingly designed for ultimate reader satisfaction. Here is the updated version of the folio with over 30 new lyricals! Get your copy today and start the rest of your music career on a straight path to hit-dom. Or at least jump-start Greenberg's! Or, if you read poems, consider this a book of poetry with some stanzas repeating themselves. Why hesitate? Didn't the quotes printed here mean anything to you? No? Read the ones inside. Well then, who else do we have to cajole and connive to get you interested? Sorry, not Sir Paul. Can't. Ever since Greenberg worked with Ms. Ono...
*Elton John **Drumbo
DAVID GREENBERG has been in the music biz for most of his adult life: directing Grammy-nominated music videos, scripting the platinum-selling Kiss eXposed for Paul and Gene, product managed releases by Yoko Ono, Ringo Starr, Cesar Rosas, Robert Hunter, Bill Laswell, among others, and later as the Director of Marketing for a boutique agency working with the crème de la crème of the jazz world. (Now you know how he wangled those quotes from musical heavyweights.) And yet, the bulk of his lyrics still lay in a drawer unsung; deadbeat children who should be out there making the big bucks or, more importantly, of course, changing the lives of millions around the world. Heck, in these strange times, he'd even be grateful for a few pennies on the dollar and a few listeners given a good chuckle.
While Greenberg has been writing lyrics since he was a pup, he's rarely found himself around a musician who wanted to turn the words into penetrating, timeless songs. As Cary Baker of conqueroo noted, David never found his Elton John to his Bernie Taupin. That's not to puff up the lyrical quality of the collection to the size of an alarmed blowfish and insinuate Greenberg is a Bernie Taupin, a Hal David, a Captain Beefheart. Still, even they weren't icons when they first started tipping their lyrics into the measures written by their musical partners. And to canvass for his own Reggie Dwight* or John French** by trying to hand out the sheets of lyrics to budding musicians like a hyper and overzealous Dr. Feelgood doling out pills to wary prospective customers seemed a bit slimy-to the budding musicians, at least-with the predictable outcome of having very few stuck to the proverbial wall and even less deep in the literal pockets.
Instead, he's going to try and sell them to you. We have pulled the lyrics together and jammed them into this book that we have lovingly designed for ultimate reader satisfaction. Here is the updated version of the folio with over 30 new lyricals! Get your copy today and start the rest of your music career on a straight path to hit-dom. Or at least jump-start Greenberg's! Or, if you read poems, consider this a book of poetry with some stanzas repeating themselves. Why hesitate? Didn't the quotes printed here mean anything to you? No? Read the ones inside. Well then, who else do we have to cajole and connive to get you interested? Sorry, not Sir Paul. Can't. Ever since Greenberg worked with Ms. Ono...
*Elton John **Drumbo
Screenwriting for micro-budget films can present its own challenges and this book takes the reader through all the considerations that need to be made to write an effective screenplay for a low-budget film.
Drawing on his own experience, case studies from films such as Primer, Coherence and Reservoir Dogs, as well as the perspectives of working screenwriters such as Joe Swanberg and Alex Ross-Perry, Greenberg explores common pitfalls screenwriters face and suggests practical solutions. This book lays the groundworks of the realities of low-budget filmmaking and also talks through the practical aspects, such as story structure and genre considerations. Greenberg makes the process of writing a screenplay for a low-budget film accessible and creative, allowing student and independent filmmakers to tailor their writing for their films.
This book is ideal for aspiring screenwriters, independent filmmakers and students of screenwriting.
Screenwriting for micro-budget films can present its own challenges and this book takes the reader through all the considerations that need to be made to write an effective screenplay for a low-budget film.
Drawing on his own experience, case studies from films such as Primer, Coherence and Reservoir Dogs, as well as the perspectives of working screenwriters such as Joe Swanberg and Alex Ross-Perry, Greenberg explores common pitfalls screenwriters face and suggests practical solutions. This book lays the groundworks of the realities of low-budget filmmaking and also talks through the practical aspects, such as story structure and genre considerations. Greenberg makes the process of writing a screenplay for a low-budget film accessible and creative, allowing student and independent filmmakers to tailor their writing for their films.
This book is ideal for aspiring screenwriters, independent filmmakers and students of screenwriting.
How can Apache Mesos make a difference in your organization? With this practical guide, youâ ll learn how this cluster manager directs your datacenterâ s resources, and provides real time APIs for interacting with (and developing for) the entire cluster. Youâ ll learn how to use Mesos as a deployment system, like Ansible or Chef, and as an execution platform for building and hosting higher-level applications, like Hadoop.
Author David Greenberg shows you how Mesos manages your entire datacenter as a single logical entity, eliminating the need to assign fixed sets of machines to applications. Youâ ll quickly discover why Mesos is the ultimate DevOps tool.
In Republic of Spin--a vibrant history covering more than one hundred years of politics--presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his Mission Accomplished photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media--figures like George Cortelyou, TR's brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower's canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.
Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century's most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations--its capacity not only to mislead but also to lead.
