As a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today's competitive marketplace. If you're not a numbers person, Accounting for the Numberphobic is to the rescue!

Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports--many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it's true--you're not a numbers person. How can you learn to make sense out of all this Greek?

This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions.

In Accounting for the Numberphobic, you will discover:

• How your Net Income Statement is the key to growing your profits;
• How to identify the break-even point that means your business is self-sustaining;
• Real-world advice on measuring and increasing cash flow;
• What the Balance Sheet reveals about your company's worth;
• And much more!

Don't leave your company's finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Knowing the numbers yourself isn't just about seeing how your company is doing, it's about knowing where it is going--and guiding it toward the highest profits possible.

Por qué tantos empresarios temen analizar las finanzas? Ponen excusas... no tienen tiempo... eso es responsabilidad del contador... pero la verdad es que nadie está tan interesado en su empresa como ellos mismos, y necesitan tomar el control.

Como propietario de una pequeña empresa, los estados financieros son sus herramientas más importantes y si no saben leer y comprender sus implicaciones, no puede dirigir su negocio exitosamente. Este libro desmitifica las operaciones financieras de su compañía: la declaración neta de ingresos, la declaración de flujo de efectivo y balances. Explica en lenguaje sencillo cómo cada medida refleja el estado general de su compañía e impacta sus decisiones. Usted descubrirá

• Cómo su declaración neta de ingresos es la clave para incrementar sus ganancias.
• Cómo identificar el punto de equilibrio en el cual su empresa es autosostenible.
• Consejos reales sobre cómo medir y aumentar el flujo de efectivo.
• Qué revelan las hojas de balance sobre el valor de su empresa.
• Y más

Ilustrado con estudio de casos y lleno de pasos prácticos para la acción, esta guía esencial pondrá su negocio en el camino de la rentabilidad de inmediato.

Accounting for the Numberphobic

Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are-- and they need to take control.

As a small-business owner, financial statements are your most important tools--and if you don't know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions. You will discover:

• How your Net Income Statement is the key to growing your profits -
• How to identify the break-even point that means your business is self-sustaining
• Real-world advice on measuring and increasing cash flow
• What the Balance Sheet reveals about your company's worth
• And more

Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.