Our global commercial environment is saturated with uncertainty and increasing doubt about our commitment to customers. With few exceptions, the creation of a Customer is a lost art . . . because no one cares. We no longer buy from companies based on loyalty. We buy from those where there is the least hassle-and the by-product is mediocrity.

Yet, through all the chaos the Customer endures, as they hope to discover respite from indifference to find someone who cares about this fragile relationship.

Focusing totally on the Customer creates a relationship much like dating. It uncovers levels of confidence, trust, satisfaction, and price stabilization. DATING Your Customer^(R) is about the UNCOMMON: common sense.

Over the past few decades, James Feldman has become one of marketing and innovation's most provocative thinkers and speakers. He challenges businesses to shift how they think, not what they think. After all, Nothing Changes, If Nothing Changes. It all about focusing on becoming a catalyst that ensures that Shift Happens!^(R) DATING Your Customer^(R) has six simple, pragmatic shifts for enlightened organizations:

Jim's spectrum of Customer experiences reminds companies to respect them as appreciating assets. Remember: Never Confuse Inconvenient with Impossible.

He continues to develop new applications for existing technology, works with enlightened organizations, and puts together a logical order while providing a toolbox to build relationships.

Thinking Inside the Box to discover new solutions

COVID-19 changed the world. This book is intended to provide business leaders with shifts in their perspectives on the evolving implications for their companies. It offers a toolbox for innovative responses to some of those shifts.

This book will help readers to create a vision where others aren't looking, capture what others are not seeing, by applying UNCOMMON common sense to increase profitability.

When Shift Happens you can manage it or let it manage you. Succeeding after shifts in his own life, Feldman illustrates how to stop limiting yourself, retake control and immediately start using change to your advantage.

Want to break free of the past, boost your energy, and impact the future? Learn how to apply 3D Thinking to discover innovative solutions in times of high-velocity change. Jim's ideas are simple with life-changing results.