Hustle is a season, not a lifestyle. As a business leader, you can burn massive amounts of energy building teams, setting up systems, creating products, selling, and fighting for growth. It takes hard work to get where you want to go. But eventually, that's not enough. Hustle can get you started but won't lead to sustained success.

Serial entrepreneur Chris Ducker learned this the hard way. To avoid burnout, you must be intentional about how you integrate meaningful work, quality time with family and friends, personal well-being, and hobbies.

In The Long-Haul Leader, he offers a set of practical principles for business leaders to reclaim their time, refocus on priorities, and restore important relationships. Written from the perspective of someone who has been through it all more than once, this book offers relatable and down-to-earth advice for readers looking for true and lasting transformation.

In late 2016, internationally acclaimed blogger and podcaster Chris Ducker coined the term Youpreneur to describe the rise of the personal brand entrepreneur, a new business model
that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality--their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model.