Some scholars label the sample survey--the idea that small, randomly selected, well-designed samples can provide accurate estimates of large population attributes--as the most important social sciences invention of the 20th century. One of the world's most recognized survey methodologists is Don A. Dillman. His findings raised the standards of evidence in the field and changed how researchers conduct thousands of essential surveys throughout the world--a United States Census Bureau director once described the organization's revamped decennial questionnaire as Dillmanized. In You Have Been Randomly Selected, Dillman conveys the excitement he felt getting up in the morning with a new concept that would lead to months of experiments, one after another, trying to solve many unknowns. He found working with people interested in using those ideas to carry out their work even more satisfying.

Random selection also played a large role in Dillman's own life, teaching him to embrace, rather than reject, change. An early bout with polio kept him indoors instead of outside on his family's Iowa farm. Relationships he enjoyed as a child in rural communities later shaped his theoretical approach to survey participation. Exposure to Iowa State University Research Extension agents prompted an interest in practical research. Key experiences in college and graduate school piqued thoughts about how he could contribute to the world. A student strike a few months after he started as a Washington State University assistant professor brought classroom instruction to a halt and led to his formation of the institution's Social & Economic Sciences Research Center and future work with the U.S. Census Bureau. Together, these unexpected events and circumstances destined him to become an agronomist, a sociologist, and ultimately, a world-renowned survey methodologist. You Have Been Randomly Selected is his story.

The classic survey design reference, updated for the digital age

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.

This heavily revised Fourth Edition includes:

• Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
• How and when to use mail, telephone, and Internet surveys to maximum advantage
• Proven techniques to increase response rates

• Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
• Direction on how to construct effective questionnaires, including considerations of layout
• The effects of sponsorship on the response rates of surveys
• Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.
• The Fourth Edition reintroduces the telephone--including coordinating land and mobile.

Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Must rural Americans pay the price of urban progress and modern lifestyles? How will the increased pressures of the 1980s affect those who live and work in rural communities? In addressing these overriding questions the authors of this book take a serious look at such issues as who will operate our farms and how those farms will meet rising demands for food, how higher energy costs will change life in rural areas, the current and future needs of rural families and their communities, who in fact lives in these communities, and what can be done about escalating rural crime and recent social changes that have disrupted the traditional patterns of rural society. Because the United States is an interdependent system of rural and urban, of providers and consumers, these issues are vitally important to all-scholars, policy makers, and citizens alike. The contributors bring us up to date on the contemporary rural scene and offer suggestions for research essential to intelligent decision making about the challenges and problems the 1980s hold in store for rural America.

Must rural Americans pay the price of urban progress and modern lifestyles? How will the increased pressures of the 1980s affect those who live and work in rural communities? In addressing these overriding questions the authors of this book take a serious look at such issues as who will operate our farms and how those farms will meet rising demands for food, how higher energy costs will change life in rural areas, the current and future needs of rural families and their communities, who in fact lives in these communities, and what can be done about escalating rural crime and recent social changes that have disrupted the traditional patterns of rural society. Because the United States is an interdependent system of rural and urban, of providers and consumers, these issues are vitally important to all-scholars, policy makers, and citizens alike. The contributors bring us up to date on the contemporary rural scene and offer suggestions for research essential to intelligent decision making about the challenges and problems the 1980s hold in store for rural America.