[[ UPDATED EDITION 2022 - We've updated the Social Media chapters to make sure they contain the most recent tactics and strategies! ]]
Are you a massage therapist running your own business?
You got into massage because you want to help others. And you are great at what you do! So you want it to be successful. You want to help even more clients. And you want to be able to look back and say - YES! I did that!
But when it comes to the business side of things ... let's just say maybe it's not a strength.
You've posted on social media, you have tried discounting and a letterbox drop, but nothing is working and you're not sure where to go next. You're stressed out because there's so much to do, yet it seems like your hard work isn't creating the lifestyle you expected. The passion fades as the bank account drops... all you want is consistency and to be able to create a long-term career doing what you love.
Luckily, we have been there before, with over 29 years of combined experience in massage and business. We made a lot of mistakes on our journey to success, and along the way we learned what works and what doesn't. And now we're sharing the secrets with you!
Fully Booked Without Burnout unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive. We show you exactly what steps to take to create an outstanding business and help you build your tribe, attract your ideal clients, take care of yourself and create the income you need... so you can turn your passion into a Deeply Rewarding business!
About the Authors
Elicia and James Crook are business coaches, trainers and mentors to hundreds of massage therapists. Elicia grew her massage business from where she started - working on family and friends in her lounge room - to at one point having nine staff and doing 100+ treatments per week across the team. James is a speaker, author and marketer who ran a boutique digital marketing agency since 2003, working with hundreds of small business clients each year.
Together, Elicia and James created the Fully Booked Without Burnout blueprint so massage therapists can create more success, stability and passion in business and life.
Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients.
Stop what you're doing, read this book and lose your limiting beliefs around marketing yourself or your business online. Forever. - TIM REID, host of the Small Business Big Marketing Show, Australia's #1 marketing podcast.
If you are a corporate escapee becoming a consultant, coach, speaker, or simply starting your own business - if you need to gain more clients quickly without spending all your time on marketing and sales - then this book is for you.
Digitally Enhanced meets the demand for simple, practical advice for consultants and professional service providers on how to leverage their expertise into a successful business.
The way we communicate is changing immensely thanks to the evolution of the web and social media, and right now the opportunity exists to spread your message in ways never before possible.
Business people that position themselves as leaders online can have unprecedented influence and authority within their niche. However, many experts don't understand the practical steps they need to take to build and maintain their business in the ever-changing online landscape.
Using the simple concept of the Digital Impact Blueprint, James Crook is able to show business owners how to identify the most important things for them to do next online in order to be most effective - and how a strategic, holistic approach to online marketing ensures success.
By utilising tools including niche positioning, web design, landing pages, email, social media, advertising and SEO for Google, James shows you how to create and publish authority content, quickly and easily, to attract more of your ideal clients.