Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope. --Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

In this 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.

Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on 50 years' experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos.
Patagonia over and over throughout the years has been recognized as much for its ground-breaking environmental, social practices as for the quality of its clothes. And then, in an unprecedented action, in 2022, the Chouinard family gave their company away, converting ownership to a simple structure of trusts and non-profits, so that all the profits from the company can be used to protect our home planet and work to reverse climate chaos. In this exceptionally frank account, Stanley with Chouinard recounts how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately challenge other companies, as big as Wal-Mart and as small as the corner bakery, to do the same.
In plain, compelling prose, the authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways. The Future of the Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order.
This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you'll need by treating your workers, customers, and communities with respect. It also describes the threats of traditional capitalism and why the owners of Patagonia chose to hack the system to ensure that the company will still exist and have impact in 100 years. An explanation of Patagonia's revolutionary new business organization, The Patagonia Purpose Trust and The Holdfast Collective, rounds out this captivating business book.

When it comes to fly fishing, simpler is better.

Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else.

The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases.

Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

The story told by the photographs in California Surfing and Climbing in the Fifties takes place against the larger backdrop of postwar America: Truman and Eisenhower, the Korean War, the Cold War and the Red Scare. Young people were embracing new symbols of non-conformity: Elvis Presley, Jack Kerouac, Marlon Brando and James Dean. All along the California coast, surfing became popular as heavy balsawood boards were replaced with lightweight ones crafted from polyurethane foam, fiberglass and resin. Meanwhile, climbers descended on Tahquitz Rock in the south and Yosemite Valley to the north to test�handcrafted equipment that would set new standards for safety, technique and performance. The photographs in this volume include images of legendary surfers such as Joe Quigg, Tom Zahn, Dale Velzy and Renny Yater, in locations such as Rincon, Malibu, South Bay, Laguna and San Onofre; and famous climbers such as Warren Harding, Royal Robbins and Wayne Merry among others, photographed mostly in the Yosemite Valley by the likes of Bob Swift, Alan Steck, Jerry Gallwas and Frank Hoover. Soaked in surf, sun and adrenaline, the photographs in California Surfing and Climbing in the Fifties depict the birth of an era and an exhilarating moment in Californian history.

A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both. -- LP Jacks

For nearly 80 years, Yvon Chouinard has followed this advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he's learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard's iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: We are in business to save our home planet. With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.

180 South takes readers behind the scenes of the film, 180 South, made by Chris Malloy, to learn more about the people who made the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard, and Doug Tompkins to choose paths committed to saving what's left of the wild world. Open it anywhere and enjoy the photographs by the world's leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen, and Danny Moder.

Mickey Mu oz has been called the surfer's surfer, and is loved and respected among the cognoscenti for his contributions to surfing and the surfing life for the past 60 years as a surfer, a pioneer of Waimea Bay, a stuntman (stand-in for Gidget), a board shaper and designer, and as a sailor and boatbuilder (America's Cup). Mentored by the Malibu greats of the '40s, and an influence on generations of surfers since, Mickey weaves the story of a California waterman using his own life and that of his friends.

The sheer granite walls of Yosemite Valley galvanized a dedicated group of rock climbers in the 1960s, who saw the nearly holdless, glacier-polished faces as the purest form of challenge. The awesome Half Dome and El Capitan were first climbed in the late 1950s, ushering in a new era of rock climbing later known as the golden age of Yosemite climbing. During this era, the climbers of the sixties developed the techniques, tools, and philosophies that made Yosemite the most influential rock climbing arena in the world. In the spirit of the social changes of the sixties, a small group of committed climbers dropped out of mainstream work and society and took up residence in Camp 4, perfecting their skills and developing a unique social scene. This austere, boulder-strewn campground became the epicenter of the climbing world. It served both as a launching pad for spectacular feats and adventures and a refuge from them. Here plans were made, teams were formed, and the rest of life was lived. The significance of Camp 4 was recently recognized with its placement on the National Register of Historic Places.

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.