Become an Instagram aficionado and grow your business online

Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools--including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram.

• Set up your Instagram business account and link your sales to the Instagram Shopping feature
• Use analytics to understand your engagement and create better content
• Learn how to effectively use Instagram Stories, Broadcast Channels, and Threads
• Reach more people with brand partnerships, hashtags, and viral posts

Even if you're a complete Insta-beginner, Instagram For Business For Dummies will help you market your brand on this powerful social platform.

The first and most trustworthy guide to the hot new social media platform

Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform. Learn to import your contacts, control your feed, and share content, with easy-to-follow instructions. This book also shows you how to manage who can contact you and access your content, so you can avoid bots, trolls, and other unsavory characters. For business owners, this Dummies guide is a breath of fresh air--learn how to set up Bluesky for your business and enjoy a peaceful and profitable social experience.

• Discover how Bluesky differs from the other social media apps out there
• Create a profile, make connections, share your content, and build a following
• Take control of your social media experience with access and content settings
• Connect with users by exploring custom lists and feeds

Refugees from other social media sites, as well as social media beginners, can find out what it's like to be social without the downsides, thanks to Bluesky For Dummies.

These days we have so much data to remember, we need one handy place to keep track of it all--and this easy-to-use logbook with tabbed A to Z pages is the perfect solution. It includes space to list usernames, passwords, security answers, web addresses, and extra notes, and features an introduction from internet technology and security expert Eric Butow on how to create the strongest passwords, keep your online data safe, and more. In addition, it has a removable, horizontal, wrap-around belly band with the title; when you take the belly band off, the book case itself is unprinted, making it discreet. A section in the back includes space to track other important information, including e-mail addresses and passwords, and modem and router model and serial numbers.

Leverage the power of influencer marketing for your business.

The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:

• The importance of investing in influencer marketing for your business
• Identifying the right type of influencer for your brand and product
• Working with micro-influencers that are niche specific and budget friendly
• Organizing and running your influencer marketing campaigns
• Analyzing the results of your campaign to maximize your ROI
• Leveraging influencer relationships to grow your business

Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

Master Your Money, Secure Your Future

Build and Sustain Financial Well-Being Through Every Stage of Life

Written by Eric Butow, an accomplished author of over 50 books, and Marc Butler, an advisor from the award-winning financial planning firm Anthony Petsis & Associates, this book is more than a guide: It's a roadmap to financial literacy for every stage of life. Whether you're just starting your financial journey, building a career and family, or planning for retirement, this comprehensive resource equips you with the tools and knowledge to take control of your financial future.

Key Features:

• Build a foundation of financial literacy, no matter your starting point.
• Understand the critical connection between financial wellness and overall well-being.
• Align your financial goals with your values to create a more meaningful financial life.
• Learn budgeting and saving strategies tailored to your needs, from managing student loans to preparing for a secure retirement.
• Take control of your debt and credit with effective, actionable management techniques.
• Explore saving and investment strategies to grow and protect your wealth, whether you're planning your first investment or diversifying your portfolio.
• Safeguard your family's future with comprehensive insurance and estate planning guidance.
• Navigate life's transitions--from merging finances as a couple to building a legacy.
• Embrace habits and mindsets that define financially successful individuals across generations.

Whether you're starting your financial journey, navigating a major life transition, or striving to improve your financial literacy, Master Your Money, Secure Your Future provides practical, relatable advice to help you achieve your goals and secure your future.

Master one of the most essential skill sets for the contemporary office

As Microsoft Office becomes ever more ubiquitous in modern offices across the world, competence and familiarity with its intricacies is more important than ever. Now you can set yourself apart from the pack and prove your skills with the Microsoft Office Specialist certification.

The MCA Microsoft Office Specialist (Office 365 and Office 2019) Complete Study Guide: Word Associate Exam MO-100, Excel Associate Exam MO-200, and PowerPoint Associate Exam MO-300 delivers a comprehensive roadmap to achieving the certification with easy-to-follow instruction for each of the three required proficiencies: Word, Excel, and PowerPoint. You'll enjoy access to chapter review questions and Exam Essentials, a feature that identifies critical subject areas.

Discover practical, hands-on exercises that prepare you for real-world roles and jobs, and gain valuable experience as you reinforce key Microsoft Office skills that you'll be expected to demonstrate in job interviews and your day-to-day professional life. Learn to manage and create text documents in Word, perform operations with formulas in Excel, and create engaging slideshows and presentations in PowerPoint.

This practical book also provides:

• Fully updated information for the latest Microsoft Office Specialist certification exams covering Microsoft Office 365
• Access to new career opportunities with a professional certification that's relevant to virtually any office environment
• Access to the Sybex online study tools, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key terms

The MCA Microsoft Office Specialist (Office 365 and Office 2019) Complete Study Guide offers crystal-clear organization, comprehensive coverage, and easy-to-understand instruction. It's perfect for anyone who hopes to prove their skills with the Microsoft Office Specialist certification or to improve their mastery of Microsoft Office 365.

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the most market-savvy social media networks.

Unlock the Power of Social Media Marketing for Your Business!

Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

• Why businesses need to embrace social media marketing
• Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
• Learning how to craft your business's social media strategy using today's formats
• How to leverage images and video in your social media outreach
• How to Leverage AI in your campaigns
• Building your business social marketing team
• Measure your social media outreach progress and improve your performance over time

Learn the realities of being a Microsoft Office Specialist and efficiently prepare for the Word Associate MO-100 Exam with a single, comprehensive study guide

MCA Microsoft Office Specialist Study Guide: Word Associate Exam MO-100 comprehensively prepares you for the MO-100 Exam. Accomplished and experienced author Eric Butow provides readers with a one-stop resource for learning the job responsibilities of a Microsoft Office Specialist and succeeding on the MO-100 Exam.

The study guide is written in a straightforward and practical style which, when combined with the companion online Sybex resources, allows you to learn efficiently and effectively. The online resources include hundreds of practice questions, flashcards, and a glossary of key terms. In addition to preparing you for the realities of the Microsoft Office Specialist job role, this study guide covers all the subjects necessary to do well on the certifying exam, including:

• Managing documents
• Inserting and formatting text, paragraphs, and sections
• Managing tables and lists
• Creating and managing references
• Inserting and formatting graphics
• Managing document collaboration

Perfect for anyone seeking to begin a new career as a Microsoft Office Specialist, or simply wondering what the job entails, the Study Guide also belongs on the bookshelf of currently practicing professionals who want to brush up on the fundamentals of their role.

The iPhone and iPad are both widely used across businesses from Fortune 500 companies down to garage start-ups. All of these devices must have secure and monitorable ways to connect to the internet, store and transmit data without leaks, and even be managed in the event ofa physical theft. Pro iOS Security and Forensics covers all these concerns as well as also offering tips for communicating with employees about the policies your business puts in place, why those policies are important, and how to follow them.
What You'll Learn

• Review communicating policies and requirements for use of iPhones
  
• Keep your iPhone safe in the physical world
  
• Connect to the Internet securely
  
• Explore strategies for keeping your data safe including backing up and screen locks
  

Managers and IT professionals working in a business environment with iPhones and iPads.

MCA Microsoft Office Specialist (Office 365 and Office 2019) STUDY GUIDE

Your complete guide to preparing for the Microsoft Office Specialist Excel exam

The MCA Microsoft Office Specialist (Office 365 and Office 2019) Study Guide: Excel Associate Exam MO-200 is your one-stop resource for preparing you to earn the Excel Associate certification. The exam measures your competencies in the fundamentals of Excel. This guide starts you off with an assessment test to measure what you already know and what you still need to learn. Then you move into professional scenarios and examples, practical exercises, and challenging chapter review questions. Finally, you can reinforce and retain what you've learned with the Sybex online learning environment and test bank. Get prepared for the Excel Associate Exam with Sybex.

Coverage of 100% of all exam objectives in this Study Guide means you'll be ready to:

• Create and manage worksheets and workbooks
• Apply formulas and functions
• Populate tables with data
• Create and edit a workbook with multiple sheets
• Add a graphic element to represent data visually

Interactive learning environment

Take your exam prep to the next level with Sybex's superior interactive online study tools. To access our learning environment, simply visit www.wiley.com/go/sybextestprep, register your book to receive your unique PIN, and instantly gain one year of FREE access after activation to:

• Interactive test bank with a practice exam to help you identify areas where further review is needed. Get more than 90% of the answers correct, and you're ready to take the certification exam.
• 100 electronic flashcards to reinforce learning and last-minute prep before the exam.
• Comprehensive glossary in PDF format gives you instant access to the key terms so you are fully prepared.

Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones.

In this book, you'll also:

• Learn near-universal etiquette rules for email, social media, cellphones, and more
• Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email
• Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators

A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media.