Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.

Over the next week, Pindar introduces Joe to a series of go-givers a restaurateur, a CEO, a financial adviser, a real estate broker, and the Connector who brought them all together. Pindar's friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving. Joe learns that changing his focus from getting to giving--putting others' interests first and continually adding value to their lives--ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb Give and you shall receive. Since its original publication, the term go-giver has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

The Winning principles you will learn include:

• Making People Feel Important
• Everything is Negotiable
• Dealing with Difficult People
• Persuasion in Action
• What Sets You Apart from the Rest
• Nuggets of Wisdom

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.

As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.

Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

The Winning principles you will learn include:

• Making People Feel Important
• Everything is Negotiable
• Dealing with Difficult People
• Persuasion in Action
• What Sets You Apart from the Rest
• Nuggets of Wisdom

I met last week with your leaders, Ben began. I heard what they had to say. And you know, they make a good point. He paused. Take charge, Ben, he told himself. Take control. He looked around the conference room. Take, take, take. Was that really what he was here to do?

With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally pub­lished as It's Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision.

Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.

Into this setting enters Ben, who's been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben's facts are undeniable: the chair maker can either merge and modernize or go bankrupt and vanish. So why can't he persuade anyone to buy in, from the CEO on down?
Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.

This revised and updated edition includes a new introduction, a discussion guide, and a Q&A with the authors.

Después de estudiar a algunos de los hombres y mujeres más exitosos de la historia moderna, el autor Bob Burg se dio cuenta de cuántas características comunes tienen estas personas, y las comparte todas con usted.

Un rasgo que destaca por encima de todos los demás es su capacidad para ganarse a la gente a su manera de pensar: todos eran persuasivos. Cada uno de estos triunfadores de la vida tenía un deseo ardiente, unido a una gran creatividad, y una creencia total e inquebrantable en su misión o causa.

Los principios ganadores que aprenderá incluyen:

Hacer que la gente se sienta importante
Todo es negociable
Cómo tratar con personas difíciles
Persuasión en acción
Lo que le diferencia del resto
Pepitas de sabiduría
Presentado en un lenguaje cotidiano, claro y a menudo humorístico, El arte de la persuasión le dejará una impresión que durará toda la vida, llena de un éxito tras otro!

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that skill, right?

After studying some of the most successful men and women in modern history, author Bob Burg realized how many common characteristics these people have, and he shares them all with you.

One trait that stands out above all others is his ability to win people over to his way of thinking: they were all persuasive. Each of these life achievers had a burning desire, coupled with great creativity, and a total and unwavering belief in their mission or cause.

The winning principles you will learn include:

Make people feel important
Everything is negotiable
How to deal with difficult people
Persuasion in action
What differentiates you from the rest
Nuggets of wisdom
Presented in clear, often humorous, everyday language, The Art of Persuasion will leave you with an impression that will last a lifetime, filled with one success after another!

The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.

Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.

At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.

The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.

The definitive guide to turning casual contacts into solid sales opportunities

In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success.

--Tom Hopkins, author of How to Master the Art of Selling

Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere.

-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor

I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder.

--Alan Weiss, Ph.D., author Million Dollar Consulting

Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure.

--Dottie Walters, author of Speak & Grow Rich

A no-nonsense approach to building your business through relationships.

--Jane Applegate, syndicated Los Angeles Times columnist

Pocos de nosotros los tenemos. Bob Burg ha aprendido los secretos de la prospección eficaz y ahora le ofrece sus técnicas probadas y comprobadas. En esta poderosa guía, muestra tanto a principiantes como a profesionales cómo reunir candidatos cualificados de forma eficaz y sin esfuerzo. Con The Last Prospecting Guide You'll Ever Need a su lado, aprenderá exactamente cómo cultivar todas las perspectivas de negocio que pueda desear.

Hay un sinfín de personas ahí fuera a las que puedes acercarte con confianza y facilidad, de forma que no tendrás que sentirte nervioso ni tenso, y estarán totalmente abiertos a la idea de que se pongan en contacto contigo en relación con una oportunidad de negocio.

Do you have all of the prospects you need?

Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need by your side, you will learn exactly how to cultivate all of the business prospects you could ever want.

There's an endless number of people out there who you can confidently approach with ease in a way that you won't have to feel nervous or uptight, and they'll be totally open to the idea of being approached by you regarding a business opportunity.

Do you have all of the prospects you need?

Few of us do Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need by your side, you will learn exactly how to cultivate all of the business prospects you could ever want.

Do you have all of the prospects you need?

Few of us do Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need by your side, you will learn exactly how to cultivate all of the business prospects you could ever want.

There's an endless number of people out there who you can confidently approach with ease in a way that you won't have to feel nervous or uptight, and they'll be totally open to the idea of being approached by you regarding a business opportunity.