'Athletes first' is a slogan the International Olympic Committee often touts, but the reality is very different, as pre-eminent Olympics expert Jules Boykoff shows in this book. While the world's attention is riveted by the triumphs and tribulations on their screens, there is much that goes on behind the scenes that is deeply troubling: athletes are increasingly voicing concerns over physical, mental, and sexual abuse, and they are collectively expressing grievances around equity and human rights.

Outside the stadiums, problems range from the democratic deficit and corruption surrounding the awarding of the Games, to displacement of people and gentrification of neighbourhoods to make way for Olympic venues, to the environmental damage that Olympic construction inflicts and then tries to greenwash away.

Boykoff tells us that radical steps are required if the Games are to be fixed and only then will they be truly 'athletes first'.

NOlympians: Inside the Fight Against Capitalist Mega-Sports in Los Angeles, Tokyo and Beyond investigates the intersection of the global rise of anti-Olympics activism and the declining popularity of hosting of the Games. The Olympics were once buoyed by myths of luminous prosperity and upticks in tourism and jobs, but in recent years these assurances have been debunked. Now more than ever, it's clear that the Olympics have transmogrified into a political-economic juggernaut that arrives with displacement, expanded policing, and anti-democratic backroom deals.

Jules Boykoff - a former professional soccer player who represented the US Olympic soccer team - zooms in on Los Angeles, where the Democratic Socialists of America have launched the NOlympics LA campaign ahead of the 2028 Summer Games. Boykoff shows how DSA-LA's anti-Olympics activism fits with the resurgence of socialism in the US and beyond.

Boykoff's research, based on more than 100 interviews with anti-Olympics activists, personal experiences at protests in Los Angeles, Rio de Janeiro, London, and Tokyo, academic research, mass- and alternative-media coverage, and Olympic archives, is the backbone for this story of activists fighting against the odds and embracing the transformative politics of democratic socialism.

The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event's nineteenth-century origins, through the Games' flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers' Games and Women's Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.

When Adolf Hitler hosted the 1936 Summer Olympics in Berlin, he used the Games to rally political support in Germany and abroad for his white supremacist worldview. In doing so, Hitler not only ruptured the myth that politics and sports do not mix, but he also initiated the first major instance of sportswashing: hosting a sports mega-event to launder one's stained reputation on the world stage. The 1936 Berlin Olympics: Race, Power, and Sportswashing situates these controversial Games in the longer political history of the Olympics and examines the behind-the-scenes machinations that led to the International Olympic Committee handing these Games to Germany in the first place. In the United States, the Berlin Olympics catalyzed a raucous, if ultimately unsuccessful, boycott campaign that raised serious concerns about racialized repression in the host country. The Berlin Games furnished a high-profile testing ground for racial theories rooted in white supremacy-the marrow in the Nazis' ideological bones-where Black athletes like Jesse Owens thrived. The Games also brought innovations-like the Olympic Torch Relay-that were subsequently woven into Olympic tradition. Sportswashing is a significant concern in modern-day sports studies; this book demonstrates how the Olympic Games have long been both a potential pedestal for autocrats to boost their unsavory regimes and a flashpoint for human-rights criticism. Although history does not gift the present moment with crisp facsimiles from the past, thinking through history illuminates patterns and possibilities that can help make sense of the whirling swirl of today.

In Activism and the Olympics, Boykoff provides a critical overview of the Olympic industry and its political opponents in the modern era. After presenting a brief history of Olympic activism, he turns his attention to on-the-ground activism through the lens of the Vancouver 2010 Winter Olympics and the 2012 Summer Olympics in London. Here we see how anti-Olympic activists deploy a range of approaches to challenge the Olympic machine, from direct action and the seizure of public space to humor-based and online tactics. Drawing on primary evidence from myriad personal interviews with activists, journalists, civil libertarians, and Olympics organizers, Boykoff angles in on the Games from numerous vantages and viewpoints.

Although modern Olympic authorities have strived--even through the Cold War era--to appear apolitical, Boykoff notes, the Games have always been the site of hotly contested political actions and competing interests. During the last thirty years, as the Olympics became an economic juggernaut, they also generated numerous reactions from groups that have sought to challenge the event's triumphalism and pageantry. The 21st century has seen an increased level of activism across the world, from the Occupy Movement in the United States to the Arab Spring in the Middle East. What does this spike in dissent mean for Olympic activists as they prepare for future Games?

In Activism and the Olympics, Boykoff provides a critical overview of the Olympic industry and its political opponents in the modern era. After presenting a brief history of Olympic activism, he turns his attention to on-the-ground activism through the lens of the Vancouver 2010 Winter Olympics and the 2012 Summer Olympics in London. Here we see how anti-Olympic activists deploy a range of approaches to challenge the Olympic machine, from direct action and the seizure of public space to humor-based and online tactics. Drawing on primary evidence from myriad personal interviews with activists, journalists, civil libertarians, and Olympics organizers, Boykoff angles in on the Games from numerous vantages and viewpoints.

Although modern Olympic authorities have strived-even through the Cold War era-to appear apolitical, Boykoff notes, the Games have always been the site of hotly contested political actions and competing interests. During the last thirty years, as the Olympics became an economic juggernaut, they also generated numerous reactions from groups that have sought to challenge the event's triumphalism and pageantry. The 21st century has seen an increased level of activism across the world, from the Occupy Movement in the United States to the Arab Spring in the Middle East. What does this spike in dissent mean for Olympic activists as they prepare for future Games?

When there is every reason to believe there's a 'bad moon rising on the right, ' leftists need to understand how the state suppresses the rising tide of popular resentment. The strategy is multifaceted and sophisticated, as Jules Boykoff explains in this timely analysis of how the government has marginalized, channeled, infiltrated, co-opted, and repressed progressive movements in the US over the past hundred years. Paranoia and freak-out only play into their hands. Read Boykoff to understand where the real danger lies and how best to defend against it.--Robin Hahnel

Jules Boykoff teaches political science at Pacific University, Oregon.

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the Olympic Image in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the centre of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history and economics, Boykoff develops an innovative theory of 'celebration capitalism', the manipulation of state actors as partners that drive us towards public-private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of 'celebration capitalism', with London 2012 representing its quintessential expression, characterised by a state of exception, unfettered commercialism, repression of dissent, and the complicity of the mainstream media.

Controversial, challenging and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the Olympic Image in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of celebration capitalism, the manipulation of state actors as partners that drives us towards public-private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media.

Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.