Jamsetji Tata pioneered modern Indian industry. He has been a key catalyst in the economic growth and development of the country.
From Empress Mills to the Iron and Steel Plant, from the establishment of IISc to the building of the Taj Mahal Hotel, Jamsetji's vision made India stand tall. In this carefully researched account, R. Gopalakrishnan and Harish Bhat provide insights into the entrepreneurial principles of Jamsetji that helped created such a successful and enduring enterprise.
The even more important contribution by him and his successors has been the institutionalization of Tata values. Over the decades, through hard work, determination, and a consistent vision, he and his successors embedded these values in the organization, which has stood the test of time by consistently contributing to the country's industrial development. The book takes readers into the heart of this amazing story and what has made it possible.
Interwoven with engaging real-life stories and interesting anecdotes that went into the making of India's popular brands such as Tata Tea, Tata Motors, Titan and Tanishq, this unique account brings alive the vision of Jamsetji Tata and what we can learn from it.

Demystifying Prompt Engineering: AI Prompts At Your Fingertips.

AI is poised to create a whole new way of working. Are you ready for the pivotal moment?

Generative AI tools are rapidly transforming businesses and redefining career roles. And, Prompt Engineering-the ability to communicate with AI models like ChatGPT is fast emerging as an essential skill. This book will help you master the new skills for the coming decade.

What you will learn

• Five foundation attributes of writing effective prompts.
• Eight advanced techniques of Prompt Engineering.
• Best Practices from the trenches.
• Hone your prompt writing skills with hands-on lab exercises.
• Hit the ground running with ready-to-use Prompt Cookbooks

__________________________________________________________

Riveting and captivating, this book is a must-read for every professional seeking to create an edge within their respective domain. - Nikhil Parva-Former Managing Consulting Advisor, KPMG.

__________________________________________________________

This step-by-step is your on-ramp to the AI Enabled Workforce. Learn how to use AI as your co-pilot with effective prompts that unleash your creativity, turbocharge your productivity and enhance operational efficiency. Each chapter features curated prompts that illustrate key concepts with simplicity and clarity.

And as an added bonus, supplement your learning with our companion book website at getAIready.com for continuous updates, tips & insights, engaging blogs and content downloads.

Book is authored by Harish Bhat, a seasoned tech industry professional based in Silicon Valley, California. During his various consulting engagements, he has seen at close quarters the technology disruption that is transforming businesses and creating new business models.

Give your career an AI Boost by ordering a copy of this book now!

When they drink a cup of 'magic' coffee, Rahul and Neha are entrusted with a quest that promises to lead to great treasure. As they race from the plantations of Coorg to Japanese graveyards, they are trailed by the Yamamoto brothers-bearing grudges and carrying swords.
Accompanied by a friendly ghost and armed with an extreme love of coffee, Rahul and Neha discover their passion for warm frothy concoctions and each other.
But will they manage to evade their Japanese assailants and find the treasure they first set out for?

'Out of curiosity comes everything'-Steve Jobs

From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.

Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

The corporate masks we wear hide many a secret. The most potent are not the secret financial numbers or confidential strategy documents hidden away in locked drawers or in safes but the simple ones-good filter coffee generosity and thirty minutes of me-time. This book offers a selection of fascinating and useful secrets that can help you be far more successful at your workplace. As a bonus they can make you happier as well. You will find within a range of subjects-whether the best methods of fighting exhaustion organizing your work desk the power of listening why kindness is so important workplace lessons from Hercule Poirot.

From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India's largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.

Out of curiosity comes everything-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

The modern age is characterized by speed, impersonality, and absurdity. It is easy to get caught up in the rush and forget the small, everyday things that string together to build the everyday.

Restless Lives offers an oasis of quiet contemplation. In this beautiful poetry collection, author Harish Bhat contemplates various aspects that make up daily life. At times pleasing, at others disturbing, the lines within these pages promise to give pause, inspire and stir emotion.

This is Harish Bhat as you have never seen him before.

The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives. A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India's first commercial airline and first indigenous car; how 'OK TATA' made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and many more. TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.