This groundbreaking collection provides the first detailed social analysis of football within Africa. The book features case-study essays that draw heavily on detailed fieldwork to examine the distinctive football cultures that have grown up in African communities. The book should be compulsory reading, for social scientists in sport studies and African studies and for informed football followers everywhere.

The game of football has played a key role in shaping and cementing senses of national identity throughout the world. Aware that the game may afford a space for expressing protest, groups may attempt to harness the forces of populist nationalism. This book examines football in 18 countries.

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer value is the driving force behind every marketing strategy.

What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game?

Based on long-term and detailed ethnographic research, this book uses Malta as a critical case study to explore the dynamics of contemporary football. Situated on the fringes of the EU, and with an appalling record in international competition, the Maltese are nevertheless fanatical about the game. This book examines Maltese football in the context of the island's unique politics, culture and national identity, shedding light upon both Maltese society and on broader processes, both local and global, within the international game. The book explores a range of key issues in contemporary football, such as:

the dynamics of international player migration

football corruption and ethics

the politics of sponsorship and TV deals

the global appeal of footballing brands such as Manchester United, Juventus and Bayern Munich.

This book is essential reading for students and researchers working in Sports Studies, Sociology of Sport, Football, Globalisation, Politics and Ethnic Studies.

What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game?

Based on long-term and detailed ethnographic research, this book uses Malta as a critical case study to explore the dynamics of contemporary football. Situated on the fringes of the EU, and with an appalling record in international competition, the Maltese are nevertheless fanatical about the game. This book examines Maltese football in the context of the island's unique politics, culture and national identity, shedding light upon both Maltese society and on broader processes, both local and global, within the international game. The book explores a range of key issues in contemporary football, such as:

the dynamics of international player migration

football corruption and ethics

the politics of sponsorship and TV deals

the global appeal of footballing brands such as Manchester United, Juventus and Bayern Munich.

This book is essential reading for students and researchers working in Sports Studies, Sociology of Sport, Football, Globalisation, Politics and Ethnic Studies.

This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics.

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson

If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

For undergraduate courses on the Principles of Marketing.

This package includes MyMarketingLab^(TM)

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach

Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.

Personalize Learning with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:

• 013414953X / 9780134149530 Marketing: An Introduction
• 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

Sources of power in political processes are often reduced to the dualism of 'hard' and 'soft'. Sport, in both its practise and delivery might also evidence such characteristics as it is used to achieve political outcomes. The soft route is usually administered more 'artfully' in its attempt to shape performance and processes. The hard route relies more on threats and coercion albeit such processes may be subtle. In what follows a variety of sporting contexts, sporting events and sporting celebrities are considered in the possibilities that sport offers for dialogue across ideologies.

This book examines how groups of young male fans come to be defined and identified as football hooligans and challenges the assumption that violence is wholly central to the match-day experience for these supporters. Rather, the creation of identity is at the root of hooliganism, with all the cultural values and rituals, codes of honour and shame, and communal patterns of behaviour and consumption that accompany it. The author locates hooliganism historically within the milieu of an industrial working class culture and examines ideas of performance and ritual encompassed in idealized masculinity. The book is based on a decades in-depth study of the Blades, a group of football fans supporting Sheffield United, who are notorious for their hooliganism. It contributes to the debate on football hooliganism by challenging many traditionally-held notions of hooliganism and by providing the first anthropological study of football violence. The book also debunks the myth that violence between football fans is organized by generals operating within hierarchically structured groups. Falsehoods such as this, it is argued, are advanced to augment the powers of the police and media in redefining and controlling particular groups of individuals whose behaviour does not fit easily within increasingly constrictive codes of social conduct. This book represents essential reading not only for undergraduates of social anthropology, sociology and criminology but also for the general reader with an interest in football culture.

As the 1994 World Cup Finals in the United States clearly demonstrated, football is the quintessential global game. One of the world's most popular arenas for the expression of conflict and emotion, it is virtually unparalleled as a site for cultural analysis. Players, officials, supporters and commentators all have key roles in a social drama incorporating the deeply symbolic and ritualistic. A powerful vehicle for ideals of masculinity, football also offers penetrating insights into the iconography of the body; manifestations of rivalry and conflict; discourses of knowledge; expressions of communitas and geo-social belonging; the celebration and denigration of the Other; and the inversion of power hierarchies through carnival.In bringing these themes together, this accessible and absorbing book by leading scholars of sport and leisure reveals football's differing meanings across cultures. It will be of interest to students and scholars in cultural studies, anthropology, sports sciences and, more simply, to anyone with a passion for this global game.

The summer Olympic Games are renowned for producing the world's biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions are experienced directly by local host communities and publics.

This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics. It explains how police defined, monitored, prioritized, contained and investigated 'Olympic-related' crime, and how 'Olympic-related' policing connected to the policing of Newham. The authors examine how the threat of terrorism impacted on the everyday policing of the 2012 Olympics, as well as the exaggeration of other threats to the Games - such as youth gangs - for political reasons. The book also explores local resistance to Olympic policing, and the legacy of the Games with regard to policing, local housing, demographics and social exclusion.

Discussing the lessons that can be learned for the future staging of sporting mega-events, this book will appeal to scholars and students with interests in sport, policing, crime and criminology, mega-events, event management, urban studies, global studies and sociology.

The quickest entry-point into most local cultures anywhere on earth is to be found in talking football. Historically, football is one of the great cultural institutions, and, like education and the mass media, has played a key role in shaping and cementing senses of national identity throughout the world. However, the nature of intra-nation hostility, which may be based in football or which may use the game as an arena for antagonisms, has yet to be analyzed. Football today is more global than ever before. Teams, clubs and regions increasingly establish cultural identities through rivalries and opposition. Such rivalries invariably have deep historical antecedents enforced by prejudice, myth or religious conflicts, economic inequalities, or, perhaps most profound, class and ethnic divisions. Issues of disorder and violence are routine by-products of the game the world over, and aggression, or the threat of it, characterizes many matches both minor and major. In short, football at all levels can become a site for symbolizing and expressing a variety of tensions. This timely volume fills a gap in the current literature on sport as the most extensive and incisive collection yet published on issues relating to football around the world. It uncovers and investigates the conflicts apparent in football rivalry by gathering together a series of in-depth case studies that span the football world.

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson

If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

For undergraduate courses on the Principles of Marketing.

This package includes MyMarketingLab^(TM)

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach

Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.

Personalize Learning with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:

• 013414953X / 9780134149530 Marketing: An Introduction
• 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

The quickest entry-point into most local cultures anywhere on earth is to be found in talking football. Historically, football is one of the great cultural institutions, and, like education and the mass media, has played a key role in shaping and cementing senses of national identity throughout the world. However, the nature of intra-nation hostility, which may be based in football or which may use the game as an arena for antagonisms, has yet to be analyzed. Football today is more global than ever before. Teams, clubs and regions increasingly establish cultural identities through rivalries and opposition. Such rivalries invariably have deep historical antecedents enforced by prejudice, myth or religious conflicts, economic inequalities, or, perhaps most profound, class and ethnic divisions. Issues of disorder and violence are routine by-products of the game the world over, and aggression, or the threat of it, characterizes many matches both minor and major. In short, football at all levels can become a site for symbolizing and expressing a variety of tensions. This timely volume fills a gap in the current literature on sport as the most extensive and incisive collection yet published on issues relating to football around the world. It uncovers and investigates the conflicts apparent in football rivalry by gathering together a series of in-depth case studies that span the football world.

As the 1994 World Cup Finals in the United States clearly demonstrated, football is the quintessential global game. One of the world's most popular arenas for the expression of conflict and emotion, it is virtually unparalleled as a site for cultural analysis. Players, officials, supporters and commentators all have key roles in a social drama incorporating the deeply symbolic and ritualistic. A powerful vehicle for ideals of masculinity, football also offers penetrating insights into the iconography of the body; manifestations of rivalry and conflict; discourses of knowledge; expressions of communitas and geo-social belonging; the celebration and denigration of the Other; and the inversion of power hierarchies through carnival.In bringing these themes together, this accessible and absorbing book by leading scholars of sport and leisure reveals football's differing meanings across cultures. It will be of interest to students and scholars in cultural studies, anthropology, sports sciences and, more simply, to anyone with a passion for this global game.

This groundbreaking collection provides the first detailed social analysis of football within Africa. The book features case-study essays that draw heavily on detailed fieldwork to examine the distinctive football cultures that have grown up in African communities. The book should be compulsory reading, for social scientists in sport studies and African studies and for informed football followers everywhere.